MK 452 Fishbowl 1 PDF

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Fishbowl assignment questions.....

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Cage Williamson MK 452 Fishbowl #1 Understand Business-to-Consumer Markets 1. Which product or service purchases are, in your opinion, more motivated by personal characteristics? Which are more motivated by psychological characteristics? Can you think of a product or service that may have been purchased via one form of motivation, but has changed to another form of motivation? 2. Many companies offer loyalty programs, which started up in widespread fashion approximately 5-10 years ago. How do you feel the consumer perception has changed regarding loyalty programs? Is It more or a nuisance, or is it more useful now than ever? 3. What is an example of how a business is using loyalty to develop better business-toconsumer relations? What is an example of a company that refuses to acknowledge loyalty, and how does that negatively impact the business-to-consumer relationship?

Bonus: Which product or service purchases are, in your opinion, more motivated by internal factors? Which are more motivated by eternal factors? Can you think of a product or service that may have been purchased via one form of motivation, but has changed to another form of motivation?...