MKT 337 Final Project PDF

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Running Head: Market Research Brief Michaela LetendreApple iSmart TV Market Research Brief Michaela Letendre Southern New Hampshire University MKT 337 – Marketing Research 21EWOverview Apple, Inc. has been an industry leader for decades. The company was founded in 1976 by Steve Jobs and Steve Woznia...

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Ru n n i n gHe a d :Ma r k e tRe s e a r c hBr i e fMi c h a e l aLe t e n dr e

Ap p l ei Sma r tTVMa r k e tRe s e a r c hBr i e f Mi c h a e l aLe t e n d r e So u t h e r nNe wHa mps hi r eUn i v e r s i t y MKT3 3 7–Ma r k e t i n gRe s e a r c h2 1 EW5

Ma r k e tRe s e a r c hBr i e fMi c h a e l aLe t e n d r e

Ov e r v i e w Ap p l e , I n c . h a sb e e na ni n d u s t r yl e a d e rf o rd e c a d e s . Th ec o mp a n ywa sf o u n d e di n1 9 7 6 b ySt e v eJ o b sa n dSt e v eWo z n i a ki nJ ob s ’g a r a g e . The ys t a r t e dt h ec omp a n ys e l l i n gus e rf r i e n dl y c o mp u t e r swi t h o u tamo n i t o r , k e y b o a r d , o rc a s i n g–t h o s ewe r ea d d e dt ot hefin a lpr o du c tt he f o l l o wi n gy e a r . By1 9 8 2 , Ap pl ewa st h efir s tPCma k e rt or e a c h$1b i l l i o ni ns a l e s( Ma c wo r l d s t a ff, 20 0 6 ) . Th ec o mpa n ye nt e r e di n t ot h et e l e v i s i onma r k e ti n2 0 0 6 , wi t ht h eAp pl eTVwh i c hi s s t i l ls o l dt o da ywi t ha nu p d a t e dd e s i g na n dh a r d wa r ea st h eApp l eTV4 K. Ac c o r d i n gt ot he c o mp a n y ’ s2 0 1 8a n n u a lr e p o r t , Ap p l e ’ smi s s i o ni st o“ b r i n gt heb e s tu s e re x p e r i e n c et oi t s c u s t o me r st h r o u g hi n n o v a t i v eh a r d wa r e , s of t wa r e , a nds e r v i c e s ” . Ti m Co o ki n t r o d u c e dt h e c o mp a n y ’ sv i s i o ni n2 0 09 , s t a t i n g :“ Web e l i e v et h a twea r eo nt h ef a c eoft h ee a r t ht oma k eg r e a t p r od u c t sa n dt h a t ’ sn o tc h a n g i n g . Wea r ec o n s t a n t l yf o c u s i n go ni n n o v a t i n g ”( La s h i n s k y , 20 0 9 ) . Co i n c i d i n gwi t ht h ec o mp a n y ’ svi s i o n ,Ap p l eh a sc r e a t e dane wr e v o l u t i o na r yp r o d u c tt h a t t h e ywa n tt oi n t r o d uc et ot h ema r k e ti nt h en e a rf u t u r e . Th ei Sma r tTVi sac u t t i n g e d g en e w t e c h n o l o gyf o rmo d e r nh ou s e h o l d s . Th eu s e r i n t e r f a c eo ft h ei Sma r tTVh a sb e e ni n no v a t e dt o t a kee v e r y t h i n gt h a tc o ns ume r sl o v ea b o u tAp p l ed e vi c e st ot h eb i gs c r e e n s , a l lwh i l eu s i n g5 G c e l l u l a rd a t aa n dAp p l e ’ si OS.Th i se l i mi n a t e st h en e e df orc o n s u me r st op a yf o rWi Fi , a st h e y wi l lb ea b l et oa ddt h eTVt ot h e i rc e l l u l a rd a t apl a ni ft h e ywi s h . Us i n gar e v ol u t i o ni z e dt o u c h s c r e e nd i s p l a y , t h i st e l e v i s i o ns u r p a s s e sa l l s ma r t TVsc u r r e n t l yo nt h ema r k e t . Ho we v e r , Ap p l e h a sma n ys t e pst ot a k eb e f or et h i spr o du c ti sma dea v a i l a b l ef o rc o n s u me r si nt h eUn i t e dSt a t e s . Th e r ea r ea l s oma n yf a c t o r st ob ec on s i d e r e dt oc r e a t eas uc c e s s f u lp r o d uc tl a u n c h . I no r d e rf o rt h ei Sma r tTVt ob es u c c e s s f u l , Ap p l emu s tb emi n d f ulo fi n d u s t r yt r e n d sa s t h e yq ui c kl ye v o l v e . Ac c o r di n gt oaSt a t i s t a , 2 0 0mi l l i o ns ma r tTVswe r es o l da r o u n dt h ewo r l di n

Ma r k e tRe s e a r c hBr i e fMi c h a e l aLe t e n d r e 2 0 1 9 . I ti se s t i ma t e dt h a tt h i sn umb e rc o u l dc l i mba sh i g ha s2 6 6mi l l i o nb y2 0 2 5( St a t i s t a , 2 0 2 1 a ) .Th egr o wt hi nt hes ma r tTVi n d u s t r yi sd i r e c t l ya t t r i b u t e dt ot h ei n c r e a s i n gp o p ul a r i t yo f n e we rt e l e vi s i o np r o d u c t s . Ast e c h n o l o g ye v o l v e sa nde x c e e d sc o n s u me r s ’e x p e c t a t i o n s , s od o e s t h ene c e s s i t yf o rt h e s ei nn o v a t i v ep r o d uc t s . Th egl o b a ls ma r tTVma r k e ti se x p e c t e dt og r o wt o $ 1 9 3 . 2 3b i l l i o ni n2 02 1( Bu s i n e s sWi r e , 20 2 1 ) , a n di ti se s t i ma t e dt h a t6 0 %o fh o u s e h o l dswi t h i n t h eUn i t e dSt a t e sh a v ea t l e a s to n es ma r tTVa so fJ a n u a r y2 0 2 0( St a t i s t a , 2 0 2 1 b ) . Ke e p i n gt he s e i n d u s t r yt r e n d si nmi n dwi l lb ei mp e r a t i v et ot h es u c c e s so ft h eAp p l ei Sma r tTV. Th e r ea r eaf e wc o mp e t i t o r st ha th a v et hea b i l i t yt oa ffe c tt h es u c c e s so fAp p l e ’ sn e w p r od u c t :Sa ms u n g , Ro k u, a n dAma z o na l l s e l ls i mi l a rp r o d u c t ss u c ha ss ma r tTVs , c e l lp h o n e s , t a bl e t s , a n do t h e re l e c t r o n i cd e v i c e s . Asa ni n d u s t r ya n oma l y , Ap p l ec a nl e v e r a g et h e i rt o p p o s i t i o ni nt h et e c hi n d u s t r yt os ur p a s st h e s ec o mpe t i t o r s .Th ec o mp a n yi se x t r e me l ywe l l k no wn f o rc r e a t i n gq u a l i t yp r o d uc t sa n di sah o u s e ho l dn a mewo r l d wi d e . I ti si mp o r t a n tt oc o n s i d e rt h es t r e n g t h s , we a kn e s s e s , o p p o r t u n i t i e s , a ndt h r e a t s( SWOT) o fAp p l ewhe np r e p a r i n gf o rt h el a u n c ho ft h en e wpr o d u c t . STRENGTHS: 

Re t a i ls t or e sg i v eAp p l eac o mp e t i t i v ee d g ewi t hs i mi l a rc o mp a n i e s , a st h e yl a c kt h e i r o wnp h y s i c a lr e t a i ls t or e s .

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Wi d er a n g eo fp r o d u c t sa n ds e r vi c e st h a tc a t e rt owi d er a n g eo fc o n s u me r s

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Effic i e n tt e a mswi t hs t r e a ml i n e dp r o d u c td e v e l o p me n tp r oc e s s e s

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Po s i t i v eb r a n dr e p u t a t i o ns i n c et h e1 97 0 ’ s

WEAKNESSES: 

Re c e n tl e g a lb a t t l e sr e g a r d i n gp r o d u c t sa n ds e r vi c e sc o ul di mp l i c a t ebr a n dr e p u t a t i oni n t h ef u t u r e

Ma r k e tRe s e a r c hBr i e fMi c h a e l aLe t e n d r e 

Hi g h e rp r i c ep o i n tt h a nc o mp e t i t o r s–t h eAp p l eTV4 Kc u r r e n t l yp r i c e da t $ 1 79wh i l e t h ec o mp e t i n gp r o d uc tAma z o nFi r eCu b ei so nl y$ 11 9. 9 9

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Th eAp p l eus e r i n t e r f a c ec a nb ed a u n t i n ga n dh a r dt ou s ef o rc o n s u me r sne wt ot h eb r a n d , wh i c hc o u l dma k ei td i ffic u l t wh e nt r y i n gt or e a c hc on s u me r sus i n gac o mp e t i n gp r o d u c t

OPPORTUNI TI ES: 

Hi g hb r a ndl o y a l t yo f92 %

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Th eu s eo fAp p l e ’ ss e r v i c e ss u c ha sAp p l eMu s i ca n dAp pl eTV+g i v et h ec o mpa n ya n op p o r t u n i t yf o rg r o wt hi nan e wma r k e t s e g me n t



I n c r e a s i n gde ma n df o re v o l v i n gt e c h n ol o g y–a st h et e c h n o l o g yi n d u s t r yg r o ws , c o n s u me r sd e s i r et ok e e pu pwi t ht h el a t e s ta n dg r e a t e s tt e c hp r o d u c t s



Br a n dp a r t n e r s h i p s–Ap p l eh a sh a dma n ypa r t n e r s h i pso v e rt h ey e a r s , r a n gi n gf r o mc e l l ph o n ec o mp a ni e sl i k eAT&Ta n dVe r i z o nt os u p p l yc h a i npa r t ne r sl i k eT o s h i b a .

THREATS: 

Co n s t a nt l ye v o l v i n gt e c h no l o g yma k e sd e v i c e so b s o l e t eq ui c kl y

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Sa t u r a t e dma r k e th a sma n yc omp e t i t o r st h a ts e l ls i mi l a rp r o d u c t sa tl o we rp r i c e s

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I n t e r n a t i o na lt r a ded i s p ut e swi t hCh i n ac o u l dt h r e a t e nb ot hAp p l e ’ ss u p pl yc h a i na n d pr o du c ts a l e s

Byu s i n gt hi sSWOTa n a l y s i sa n dt h ei n d u s t r yt r e n d sme nt i o n e da bo v e ,App l ec a nc r e a t ea s t r a t e g yt os u c c e s s f u l l yl a u n c ht h en e wi Sma r tTV. Mar ke t i ngMi x Ap p l eh a st h eh i g h e s tr e t e n t i onr a t ei nt h ec e l lp ho n ema r k e t ,h o v e r i n ga t8 0 %a so f2 0 2 0 ( Ap p l eEc o s y s t e mLe a d sUs e rRe t e nt i o n , 2 0 2 1) . Fo rt h en e wi Sma r tTV, Ap p l ewi l lbee xp a n di n g t h e i re x i s t i n gAp p l eTVl i n e ,t a r g e t i n gc o n s u me r sa g e s2 5 3 5wi t ha na n n ua li nc o meo fa tl e a s t

Ma r k e tRe s e a r c hBr i e fMi c h a e l aLe t e n d r e $ 5 0 , 0 0 0 . Ou rg o a lwi t ht h i sl a unc hi st or e a c hl o y a lAp p l ec o n s u me r swh i l ea l s oa t t r a c t i n g c o ns u me r st h a td o n ’ tha v eo t he rAp p l ed e vi c e s . Ap p l et a r g e t ss t u d e n t sa n dpr o f e s s i o n a l st h a tr e l y o nt e c h n o l o gyf o rt h e i rd a y t o d a yl i v e s .Th e s ec o ns u me r swi l la l wa y sd e s i r et h el a t e s ta n d g r e a t e s ti nt e c h n ol o g yt r e n d sa n dwi l ll o okf o rh i g hq u a l i t ypr o du c t st h a tma k et h e i rl i v e se a s i e r . Ta r g e t i n gc on s u me r swi t hmi d dl et oh i g hi n c o me swi l le n s u r et h a tt h e s ec o n s u me r swi l lp a yt h e h i g h e rp r i c ef o rap r o d u c tt h a te x c e e d st h e i re xp e c t a t i o nsa n dt r u l yu t i l i z e st h el a t e s ti n t e c h n o l o gywi t hf e a t u r e su n ma t c h e db yc o mp e t i t or s . Wewi l ln a r r o wo u rt a r g e td e mo gr a p hi c f u r t he rb yf o c u s i n gonc o n s u me r st h a te i t h e ro wnt h e i rh o meo rr e n ta na p a r t me n t . Bye x c l u d i n g t h o s et h a tl i v ewi t ht h e i rp a r e nt s , wewi l lb ee n s ur i n gt h a tt h et a r g e tma r k e tf o rt h i sp r o d u c ta r e d e c i s i o nma k e r s . Th et a r g e td e mo g r a p hi cf o rt h ei Sma r tTVc o u l db ei nflu e nc e db yma n yi nt e r n a la n d e x t e r n a lf a c t o r s . Aswei d e n t i fie di nt h eSWOTa n a l y s i s , o n eo ft h ema i ni n t e r n a l f a c t o r st h a t mi g h ta ffe c tt h et a r g e tde mo gr a p h i ci st h ep r i c ep o i ntofAp p l ep r o d u c t s . Fo rs e a s o n e dAp p l e c o ns u me r s , i ti swe l l kn o wnt h a tt h eq u a l i t yp r o d u c t sc o mea tap r e mi u mp r i c e . Ho we v e r , e n t e r i n gi nt oan e wi n d u s t r ywi t hah i g hp r i c ep o i ntc ou l dd e t e rc o n s u me r sf r o mp u r c ha s i n gt h e i Sma r tTVo v e rac o mp e t i n gp r o d u c ts u c ha st h eAma z o nFi r eTVo rt h eSa ms u n gSma r tTV. A ma j o re x t e r n a lf a c t orf o rt h et a r g e td e mo gr a p hi ci st h ec o n t i nu o u s l ye v o l v i n gt e c h n o l o gy .Ap p l e h a ss e e nt h i si s s u ewi t ht h e i rs ma r t p ho n e s . I nf a c t , Ap p l ea gr e e dt oa$ 5 00mi l l i o ns e t t l e me nti n 2 0 2 0a f t e rt h e ywe r ea c c u s e do fi n t e n t i o n a l l ys l o wi n gd o wno l d e ri Ph o n e s , t ho u g ht h e yd i dn o t a d mi tt oa n yo ft h e s ea l l e g a t i o ns( Ly o n s , 2 0 2 1 ) .Wi t ht e c h n ol o gyc ha n g i n gs oq ui c k l ya n dwi t h t h ev a r i o u sf e a t u r e so fas ma r tTV, i t ma yb ed i ffic u l tf o rAp pl et ok e e pu pwi t ht h ee v e r e v o l v i n g d e s i r e so ft hec o n s u me r s .

Ma r k e tRe s e a r c hBr i e fMi c h a e l aLe t e n d r e Wh i l et h es ma r tTVma r k e ti so v e r s a t u r a t e d ,t h ei Sma r tTVi sg u a r a nt e e dt ob l o w c o ns u me r sa wa y . Wi t hau n i q u ea n di n no v a t i v ei OSi nt e r f a c et h a ts y n c swi t ha l lo t h e rAp p l e d e v i c e sa n dt h ea b i l i t yt ou s et h eTVwi t h o u tWi Fi , t h eq u a l i t ya n df e a t u r e sa r eu n ma t c h e di na n y o t h e rc o mp e t i n gp r o d u c t . Ap p l ec u s t o me r sa r ewi l l i n gt op a yt h eh i gh e rp r i c ep o i n tf o rq u a l i t y p r od u c t st h a twi l lma k et h e i rl i v e se a s i e r . Th eo v e r s a t u r a t e ds ma r t TVma r k e twi l ln o th a v ea n e g a t i v ee ffe c to nt h ene e df o rt hei Sma r tTV. Si n c ee xi s t i n gAp p l ec on s u me r sa r ep r o g r a mme dt op a yt h eh i g h e rp r i c et a g , t h eh i g h e r p r i c i n go nt hei Sma r tTVwi l ln otb ea ni s s u er e g a r dl e s so fc o mp e t i t o rp r i c i n g . Th ep r i c i n gf o r t h i spr o du c twi l ls t a r ta t $ 9 9 5f o ra4 3i n c h ,$ 1, 29 5f o ra5 0i nc h ,$ 1 , 4 9 5f o ra5 5i n c h ,a n d $ 1 , 6 9 5f o ra6 5i n c h .Th ep r i c i n gf o rt h i sp r o d u c ti ss l i g ht l yh i g h e rt h a nAp p l e ’ sc o mp e t i t o r s , wi t h Sa ms u n gc o mi n gi na t$ 5 99 . 99f o ras i mi l a r4 3 i n c hs ma r tTV. Ho we v e r , t h ec o mp e t i n gTVsl a c k ma n yoft h ef e a t u r e st h a tt h ei Sma r tTVh a s , s u c ha st hea b i l i t yt ou s et h ei n t e r n e twi t h o u tWi Fi u s i n gc e l l u l a rd a t a .Gi v e nt h eg e n e r a l l yh i g hc o s t o fAp p l epr o du c t sa n dt h eu n p r e c e d e n t e d f e a t u r e s ,web e l i e v et hep r i c i n gs t r u c t u r ef o rt h ei Sma r tTVd e mo n s t r a t e st h ev a l u et hi sp r o d u c t wi l lb r i n gt oc o n s ume r s ’e v e r y d a yl i v e s . Th ep l a c e me n to ft h ene wi Sma r tTVwi l lb eama j ork e yt ot h es u c c e s so ft h el a u nc h . I t wi l lb ei mp e r a t i v ef o rAp p l et op l a c et h epr o d uc ti ns t or e swh e r ec o n s u me r st yp i c a l l yg ot o p u r c h a s eat e l e vi s i o n . Thek e yp h y s i c a lr e t a i ls t o r e swi l lb eAp p l e ,Be s tBu y , Wa l ma r t , a nd Ta r g e t . Th ek e yo n l i n ep l a t f o r mswi l li n c l u d et h ewe b s i t e sf ort h ep h y s i c a lr e t a i ls t or e sa swe l la s Ama z o na n dAp p l e ’ swe b s i t e . Bys t i c ki n gwi t ht h ep l a c e me n to fa l lo t h e rAp p l ed e v i c e s , i t wi l l ma k ei te a s i e rf o rl o y a lAp pl ec o n s u me r st ofin dt h eTV. Wi t hp l a c e me nti nd e p a r t me n ts t or e s , i t ma k e si tmo r el i k e l yf o rc on s ume r swi t hnoAp p l ed e vi c e st op u r c ha s et h eAp p l ei Sma r tTV.

Ma r k e tRe s e a r c hBr i e fMi c h a e l aLe t e n d r e Ap p l eh a ss e tap r e c e d e n c ei nt h e i ri n du s t r yf o rt h e i rp r o mot i o n a ll a u n c h e s . Ea c hn e w p r od u c ti su n v e i l e da tt h eh i g h l ya t t e n d e dAp p l e ’ sa n n u a lWo r l d wi d eDe v e l op e rCo n f e r e nc e . Apple’s 2020 event was hosted virtually due to the Coronavirus Pandemic, and it received 22 million viewers within 72 hours (Potuck, 2020). This conference will be a large part of the strategy to release the new Smart TV, along with social media and traditional television. While Apple has previously focused wholly on traditional television by purchasing prime ad space, this launch will focus more heavily on social media. We will focus on running Facebook and Instagram ads aimed at our target demographic. We will also focus on the newest social media platform, Tik Tok. To date, Apple has seldom used this channel for marketing, leaving much of our target demographic untouched as that is where 25- to 35-year-olds have migrated to. By creating fun videos that focus on the Apple community, we will be able to reach people on a more personal level. With so many new, innovating features on the iSmart TV, Apple will need to be cautious when marketing this product to ensure there are no false claims made. FTC Truth in Advertising is a potential factor on our promotional strategy. Apple has been sued many times due to claims of false advertisement, including iTunes content, storage space, and waterproofing of devices. We will also need to be careful of any patents on other smart TVs. It is no secret that Apple has been in major court battles before with their biggest competitor, Samsung. In 2011, Samsung countersued Apple for patent infringement after Apple sued them for the same reason. The case was finally settled in 2018, leaving Samsung with a hefty $539 million bill (Yurieff, 2018). By acknowledging and planning for the possible legal and ethical complications now, Apple has a much smoother road to launching the iSmart TV.

Ma r k e tRe s e a r c hBr i e fMi c h a e l aLe t e n d r e The Smart TV industry has experienced exponential growth in the past decade and continues to experience growth as smart TVs become more and more common in households across the United States. The marketing mix elements that have been composed for the launch of the iSmart TV align with the industry trends in today’s technology. This product is years ahead of similar competing products with the features and abilities such as cellular data connectivity, industry-leading picture quality, and a unique iOS user-interface that streamlines the Apple experience across all iOS devices. This smart TV is truly unique with these cutting-edge features. While the pricing on this TV is slightly higher than those of competitors, Apple customers are well-aware of the luxury price tag on their quality products. Apple also has an extremely high retention rate with loyal customers, regardless of their high prices. By utilizing the tried-and-true placement methods Apple has used for decades, they will have the best chance for visibility. Consumers already know where to purchase Apple products and where to purchase smart TVs. Changing this placement could jeopardize the success of the launch. The promotion strategy for this product will stay relatively the same, only adding in more focus on social media. With our target demographic moving to Tik Tok, it will be imperative to create content and engage with the community on a personal level. These marketing mix elements give the launch of the Apple iSmart TV the best chance of success. Concluding Findings & Limitations Th e r ea r eaf e wi nt e r na la n de xt e r n a lf a c t o r st h a tc o u l di mp a c t t h eo r g a ni z a t i o n a l o b j e c t i v e ,wh i c hi st oe xp a n dAp p l ei n t oan e wi n d us t r yt oi n c r e a s es a l e sa n db r a n da wa r e n e s s . Ani n t e r n a lf a c t o ri sb r a n dp a r t n e r s h i p s . Ap p l eh a se n g a g e di nma n yp a r t n e r s h i p so v e rt h ey e a r s a n dma i nt a i n i n gt he s er e l a t i o n s h i p swi t hc e l l u l a rc o mp a n i e sl i k eAT&Ta n dVe r i z o na r e e x t r e me l yi mp or t a n tt ot h es u c c e s soft h ei Sma r tTVs i n c ei th a st h ea b i l i t yt or u no ffofc e l l u l a r

Ma r k e tRe s e a r c hBr i e fMi c h a e l aLe t e n d r e d a t a . Ane x t e r na lf a c t o rt h a tc o u l da ffe c t t h eo r g a n i z a t i o na lo b j e c t i v ei st h ee c o n o my . Ast h e Un i t e dSt a t e ss t i l lb a t t l e st or e c o v e rf r o mt h ee c on o mi ce ffe c t so ft h eCOVI D1 9p a nd e mi c , t h e i n fla t i o nr a t ec u r r e n t l ys i t sa t5 %, t h ehi gh e s ti th a sb e e ns i n c et h e2 0 0 8r e c e s s i o n . Wi t ht h ef u t u r e o ft h ee c o n o mys t i l lu n c e r t a i n , i tma yl e a v ema n yc o n s u me r st i gh t e n i n gu pt h e i rp o c k e t sa ndno t wa nt i n gt os p e n dl u xu r yp r i c e sf ori t e mst h a ta r en o tn e c e s s i t i e s . I nt h ewa k eo ft h e20 0 8 r e c e s s i o n , r e t a i ls a l e sd r o p p e d3 . 6 %f r o m2 0 0 8t o20 0 9. Hi s t or yha ss h o wnt h a tc o n s u me r st e n d t os t e e ra wa yf r o mh i g h e r p r i c e di t e msd u r i n ga ne c o no mi cd o wn t ur n. Weh a v ee s t a b l i s h e dt h a tt h et e c hn o l o g yi n du s t r yi sc o n s t a n t l ye v ol v i n g , a n dAp p l eh a s s e e nfir s t h a n dj u s th o wq ui c kl yt e c hp r o d u c t sc a nb e c o meo b s o l e t e , l i k eo l d e ri Ph o ne s . Fut u r e t r e n d si nt h et e c h n ol o g ya nds ma r t TVi nd u s t r yc o ul dg r e a t l yi mpa c t t h ec u r r e n tr e s e a r c hweh a v e t h a ts up p o r t st hi spr o du c t . I nt hel o n g t e r m, t hei n no v a t i v et e c h n o l o gyweha v ef o rt h ei Sma r tTV c o ul de a s i l yb e c o met h et e c h n o l o g yo ft h ep a s twi t hb e t t e ra r t i fic i a li n t e l l i g e n c e . Fo re x a mp l e , i n t h r e ey e a r swec o u l db eu s i n go u rTVsf o rc a l l i n g , i nwhi c hc a s et h e ywo u l dn e e dt ob ee q ui p p e d wi t hc a me r a sa n dmo r es o f t wa r e . Wh i l et h e s ea d v a n c e me n t sa r ee x c i t i n g , i tc o u l dme a ng o i n g b a c kt ot h ed r a wi n gb o a r do nt h ei Sma r tTVt ok e e pi tc omp e t i t i v ewi t ht h el a t e s tb e l l sa n d wh i s t l e s . Th ema r k e t i n gr e s e a r c hc o n d u c t e df o rt h i sp r o d u c t...