MKT 350 - Personal Branding Essay PDF

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Personal Branding Report

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Personal Branding Report April 3, 2014 MKT350

Personal Branding Report Personal Background Introductory Mission Statement My pursuit of higher education has always been motivated by the opportunity to progress in the business world. As an independent student financing my own college education, I feel that I have a strong connection with the ideals of investments. From this, my decision to pursue finance felt incredibly logical, as I worked so hard to provide myself with the opportunity to become a progressive and influential individual on the businesses I operate in. Fully assuming the responsibility of financing my further education has inspired me to make the most of every opportunity provided to me. My ultimate goal is to maximize my reach within the investment market, providing service that ensure dependable, advantageous, and trustworthy returns that provide my clientele with a more advantageous position in life through my services. Ensuring My Mission In pursuit of my success in the field of finance, I have prioritized the value in approaching opportunities ethically and acting in a way that has the highest probability of ensuring a successful result. While the stereotypes behind my field illustrate a high-strung environment, I hope to develop a greater understanding of the variables that impact investments as a means to interpret their trajectory more reliably and consistently. In my opinion, this approach is often neglected in the field, as it is driven by buy/sell tendencies and the actions of the majority. However, interpreting these trends more effectively than my competitors may serve as a competitive advantage to set me apart in the industry. As Morgan Stanley, an investment banking veteran expressed, “…it took me 10 minutes to figure out that the woman on my right was smarter than I was and the guy on my left was working harder than I was, so I had to find a third dimension, otherwise I knew I’d become a commodity” (Stanley). This statement

Personal Branding Report exemplifies my logic, by placing a priority on having a more reliable understanding of market trends, my services will be more advantageous and consistent to the customers I serve. Exemplifying these standards will simultaneously serve as an advantage to potential future employers, as consistency and a comprehensive understanding of the adverse impacts on the financial market plays a significant role in the reliability of an investors decisions. Developing a Differentiated Target Audience Another personal value that I plan to promote in my practices is the worth behind investing as a young-adult and contributing consistently throughout an individual’s life. While this is a commonly promoted ideal, I have witnessed an alarming lack of current young adults taking advantage of the practice. As a means to influence a less occupied target market, I plan to set up seminars for collegiate organizations to educate and encourage young-adults to get a jump start on their futures. While our modern society clearly instills the value in working for a dollar, I see an equivalent opportunity to maximize financial growth by allowing an individuals earnings to work for them as well. The importance of this practice is exemplified by Business Insider writer Libby Kane, stating that, “Starting early is a major advantage. In your 20s, your biggest asset is time. Even when you're just investing in retirement savings, nothing can make up for the effect of compound interest. Also, if you lose money in the market, you'll have more time to make it back before you need it.” (Kane). By practicing the act of investing early, individuals have the opportunity to utilize exponentially greater earnings in the years leading up to their retirement, as well as establishing a more reliable foundation for later growth. By marketing these principles to individuals and encouraging their investment through the promotion of my personal mission, I feel that it will be possible to occupy a substantially uninhabited demographic.

Personal Branding Report Situational Analysis Identifying Personal Advantages Throughout my independent journey for higher education, I have learned a variety of valuable life lessons which apply to my desired field. I frequently recognize opportunities to improve my financial position, whether it be through a potential investment or a change in life style. I feel that this quality transfers seamlessly into finance, as the ability to recognize excess spending and identify more cost-affective practices can be the difference between having excess capital to invest and operating at a deficit. Pairing this with a competency in clear communication and a personal strength in illustrating value propositions, I feel that my ability to encompass a strong investing approach will yield substantial involvement. Isolating Areas for Growth While employment opportunities in equity banking and investment marketing has always appealed to me, it also poses substantial individual challenges that will require my attention. One of the most substantial challenges related to entering the field is developing a client base. A common rule-of-thumb encourages the acquisition of 200 clients in the first two years of service. Considering this standard, I feel that effective marketing approaches towards young-adults exiting college will yield a lucrative client basis. While arguments can be had against the demographic due to a lack of significant income, I anticipate opportunities for substantial returns by promoting ethical approaches that address the lifestyle and well-being of my client. Ultimately, it is my hope that by establishing a trustworthy dynamic between myself and my clients, they will continue to allocate their earnings towards benefiting their futures through my practices. Opportunities to Develop an Adverse Market Position

Personal Branding Report While taking an alternative marketing approach towards college graduates to develop a client base is my main priority in the investment field, I foresee opportunities to network further, targeting these individual’s family members after illustrating periods of reliable growth and overall investment success. By developing a market approach that emphasizes the value of investments at a family level, I hope to continue in promoting the ethical and consistent approach outlined in my initial mission. The practice of taking a differential approach to investment promotion is a commonly pondered topic, reviewed by Jean-Marc Poullet in his statement, “[investors] align the coverage model with their understanding of the various segments of their client base. The most commonly observed model is a segmentation based on size; the coverage model is then tailored for each tier of clients.” (Poulette), which reaffirms the importance of catering investment portfolios to individualized applications as a means to ensure client satisfaction. Considering Possible Industry Set Backs In an attempt to consider a variety of potential setbacks, I have identified a major threat in the industry to be the quantity of post-bachelor certifications, many of which require up to a year of studying prior to the certification exam. As a means to counter this setback, I have isolated an internship opportunity this summer with New York Life, a Fortune 500 Securities & Insurance company who offers compensation for initial certifications as a part of their internship offering. While this opportunity only ensures that a Health and Life Insurance license will be obtained, post-internship opportunities provide continued compensation for further certifications. Overall Position Analysis In my pursuit of a career in finance as an investor, I hope to exemplify the qualities that promote the positive opportunities that the field offers. By developing a competitive advantage through

Personal Branding Report continuous education and analysis of industry trends and influences, as well as promoting ethical decision making, I feel that I will be able to educate and influence a variety of individuals to prioritize investments through my supervision. By identifying my personal strengths and developing a marketing proposition directed towards a marketing demographic with low industry penetration, I hope to capture a substantial market presence and expand through the exemplification of my personal morals and educated investment practices.

Personal Branding Report Works Cited

Butcher, Dan. “40-Year Morgan Stanley Vet Dishes on the Secrets to Investment Banking Success.” EFinancialCareers, 26 Oct. 2016, news.efinancialcareers.com/us-en/263574/40-yearmorgan-stanley-vet-secrets-to-investment-banking-success.

Chaudhuri, Reet, et al. “Capturing the Investment-Banking Opportunity in ASEAN.” McKinsey & Company, Mar. 2011, www.mckinsey.com/industries/financial-services/our-insights/capturingthe-investment-banking-opportunity-in-asean.

Kane, Libby. “25 Things To Know About Investing By Age 25.” Business Insider, Business Insider, 19 Sept. 2014, www.businessinsider.com/investing-basics-young-people-5-2014-9....