Personal Branding Assignment MK306 PDF

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Khalon Selmon

Personal Branding Assignment

MKT 306.02W

Working on creating my own personal brand has been a very beneficial learning experience for me, not just on an occupational level but on a personal level. I have learned from doing this that while it is important to choose a career or job area that I am suited for and will make me money, but It’s just as if not more important to do something that I put all my effort into and enjoy doing. Creating a personal brand has helped me focus on finding something that satisfies all of these aspects. Target Market

My major is business finance which is largely influenced by some accounting aspects so I have chosen my target market to be various accounting and auditing firms. My hometown is Dallas and I don’t have any plans to travel or relocate after graduation so I will be focusing on jobs in the Dallas/Fort-Worth area. I have outlined various entry level jobs that I believe best fit me but I will focus on three, all of which will require me to receive my CPA license. 

Accounts Payable Clerk (Entry Level Accounting Position) o Description: Completes payments and controls expenses by receiving, processing, verifying, and reconciling invoices. o Duties: 

Maintains accounting ledgers by verifying and posting account transactions.

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Charges expenses to accounts and cost centers by analyzing invoice/expense reports; recording entries.

Khalon Selmon

Personal Branding Assignment 

MKT 306.02W

Pays employees by receiving and verifying expense reports and requests for advances; preparing checks.

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Bookkeeper o Description: Personal assistant with QuickBooks experience needed to work in office and home in Park Cities area. Job requires excellent communications skills and ability to compose letters. Common sense, professional attitude and appearance required. Requires 25-30 hours per week. o Duties: 

Balances general ledger by preparing a trial balance; reconciling entries.

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Maintains historical records by filing documents.

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Develops system to account for financial transactions by establishing a chart of accounts; defining bookkeeping policies and procedures.

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Tax Accountant- Entry Level o Duties: 

Perform tax compliance for Federal (consolidated and separate), State and Local (combined and separate), International (5471, 5472) and non-profit organization.

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Able to use government designated software providers for electronic and web tax return filings.

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Proficient in Microsoft Office applications to prepare and compute tax accruals quarterly estimated tax payments, account reconciliations and keep track of tax attribute schedules.

Khalon Selmon

Personal Branding Assignment 

MKT 306.02W

Research government tax incentives including federal and state by using tax research tool such as IntelliCCH.

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Assist in federal and multi-state audit.

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Handle federal and state tax notices.

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File state annual franchise tax reports including state qualifications, reinstatements and withdrawals.

I have found that these will be the positions that I will be looking to fill when I graduate based upon my strengths, weaknesses and interests that pertain to my degree and all of its subjects.

Product

My product would be providing licensed accounting services to the public. I would excel at these services based upon my personality and the strengths and weaknesses that come with it. Upon completion of the (myplan.com) personality test I have recognized exactly what those strengths and weaknesses are. I identify as more of an introvert than an extrovert which means I tend to be more quiet and private than usual, although I am able to concentrate for long periods of time and am very effective at independent projects and very self-motivated. I am able to remain focused, and I possess great attention for detail. Although I am not very creative, what I lack in creativity, I make for in hands-on activities and diligence towards perfecting my craft. I am more of a thinker giving me some qualities that would make me a perfect fit for most accounting firms. Some of these qualities include being analytical, logical, rational, objective, fair, thoughtful, and very critical. I weigh out the advantages and disadvantages of a decision heavily before making one. I adapt well to change so I’m not afraid to take risks and work well

Khalon Selmon

Personal Branding Assignment

MKT 306.02W

under pressure. I believe that these are the things that would make me a great asset to some of the best employers in my target market.

Price

An entry level accounts payable clerk salary starts at a little under $40,000 (averaging about $39,084 in the city of Dallas). The average salary for a Bookkeeper in the City of Dallas is $40,945 while having a range of $35,934 to $45,925. A Tax Accountant makes an average of $54,175 with a range of making $48,735 to $60,724. As I focus on landing one of these jobs upon graduating college I plan to fulfill a position that has a yearly salary of least $44,734 (the average of all three jobs in my Target Market). Because all of these are entry level jobs I would not expect to receive too much compensation when it comes to benefits.

Place My Job search network includes multiple things. The main place that employers will be able to find me will be in their job applications. I plan on filling out an ample amount of job applications in order to receive a position in my target market. In addition to filling out job applications I will use all of the networking skills I have acquired over my years in undergrad. Some of these skills include utilizing job fairs, and job postings. As far as social networking I know a lot of people that have the same career interests as me that are already in the working industry that can introduce me to the right people to put me in the positions that I would like to be in.

Promotion

Khalon Selmon

Personal Branding Assignment

MKT 306.02W

My main way of promotion of course would be my resume. My resume includes some of my current achievements, some organizational involvement I have had since now and the various positions I have held in them, previous work experience, education, and some reliable references (personal and professional). I also currently utilize a LinkedIn account not only potentially find employment from it, but to also place myself in the same place as people that have the same career interests as me so that I may network with them as well. On the subject of networking I know how to seize an opportunity as is approaches, an example of this would be an elevator pitch, or an effective interview. All my tools of promotion are to further help me receive a position after the opportunity has been given to me.

Personal Characteristics

Content Knowledge

Process Knowledge and Skills

Industry Knowledge

ISTP (Introverted, Sensing, Thinker, Perceivers)

Finance Major

Operate cash register, customer service skills

Shipping and Receiving (Delivery Service)

Effective at independent, self-guided projects

Accounting Minor

Open and Close restaurant; count deposits

Fast food restaurant (Assistant Manager)

Organizational abilities, Diligent, Objective, Thoughtful

Proficient in Excel, Word

Conduct inventory, make purchase orders

Resident Assistant

Genuine and Relaxed

Khalon Selmon

Personal Branding Assignment

MKT 306.02W

Resume

Khalon Selmon 126 Wooded Creek Red Oak, TX 75154 | (972) 351-6627 | [email protected] Skills · Food Handler Certified · Microsoft Office Efficient

Education BACHELOR OF BUSINESS | EXPECTED MAY 2019 | TEXAS A&M UNIVERISTY - COMMERCE · Major: Finance · Focus: Accounting

Campus Involvement ZETA TAU CHAPTER OF ALPHA PHI ALPHA FRATERNITY INC. · Treasurer- Since Spring 2017 CULTURAL ALLIANCE OF MEN ORGANIZATION (CAMO) · Treasurer- Since Spring 2017 AFRICAN AMERICAN MALE MENTORSHIP PROGRAM (AAMMP) · Mentor- Since Spring 2017

Experience TEAM MEMBER | WHATABURGER | NOVEMBER 2014- AUGUST 2015 · Prepare all food items, tender cash to all customers, ensure cleanliness of kitchen and lobby areas and prepare station for next shift. COOK | WINGSTOP | MAY 2016- AUGUST 2016 · Clean food prep areas, cooking surfaces and utensils, prepare and serve food items in exact quantities and ensure they have reached the required quality. CONFERENCE ASSISTANT | TAMUC RESIDENTIAL LIVING AND LEARNING | MAY 2017· Assist in the operation of summer conferences and camps, it is necessary for the CA to maintain a professional, helpful, positive manner that supports a successful summer conference program.

Khalon Selmon

Personal Branding Assignment

MKT 306.02W

References · Dr. Willie Edwards- (903) 886-5331 ·

Advisor-Zeta Tau Chapter of Alpha Phi Alpha Fraternity Inc./ Associate Professor Texas A&M University-Commerce

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[email protected]

· Kyle Williams- (903) 468-4405 ·

Mentor-African American Male Mentorship Program

·

[email protected]

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