MKT NOTE WEEK 11- Chapter 14 PDF

Preview

Summary

Download MKT NOTE WEEK 11- Chapter 14 PDF

Description

MKT NOTE WEEK 11- Chapter 14

14-2a Channel Functions Performed

14-3 Three Types of Marketing Channels ● Consumer products channels ● Business products channels ● Alternative channel arrangement 14-3a Consumer Products Channels

Sample Question 14-4•Apple sells its computers through both its own retail shops as well as through Staples. What kind of channel does Apple use?–Multiple/ intensive/ selective/ cumulative•Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs). The product beams an image of a keyboard on a desk, allowing the user to type on the image. The words are picked up by the user’s digital device. When introduced to the market, the device will sell for less than $50. Canesta does not have any retail channels. What level of distribution intensity should the company use...