module 3 homework assignment PDF

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Homework assignment for module 3...

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Module 3 Chapter Assignment 1.

Discuss the forces that favor a globalized product design strategy.

There are many forces that favor a globalized product design strategy. For example, it creates consistency in product design and selling techniques. As well as it will make for a better marketing performance for the overall product. Also, globalized product design strategy lessens the time that is required in introducing the products into the market.

2.

What could be the hidden costs of adapting a product to be launched in a foreign market?

The hidden costs of adapting a product to be launched in a foreign market could potentially be corruption, counterfeiting, and bureaucracy. A new product being placed in a brand-new market has a lot of room for error. For example, poor legal protection could cause bureaucracy in the countries that potentially don’t want the product. As well as, companies could potentially try counterfeiting with attempting a new product in the market.

3. In what sense is the “standardize-versus-customize” question in global product design a bogus issue? The “standardize-versus-customize” question in global product design is a bogus issue because managers should not look at this as either-or type of situation. Rather should just look at it in terms of customization instead. Managers will need to conduct some research to figure out what characteristics of the product they need to adapt and to what extent.

4. MNCs tend to move more and more towards a sprinkler strategy in terms of their global launch timing decisions. What forces lie behind this trend? The forces that lie behind MNCs tend to move more and more towards a sprinkler strategy is the competition and the distinction of the universal segments. The sprinkler strategy would allow them to enter many markets in a very short period. And within global launch timing decisions it’s a very small gap of time which forces them to act quickly. What forces them to lean towards this direction is the chance to hit the so many of the growing markets in such little time. As well as creating new and upcoming competition with the other products in the market.

5. What are the major risks in using an entire country as a “test market” for new products that are to be launched globally (or regionally)? What are the key benefits? There are many major risks in using an entire country as a “test market”. For example, it holds many questions that need to be researched and figured out, like which countries should be used? As well as, what extent can sales from one country can bring to globally pronounced countries. Some of the benefits include allowing the product a strong prediction of the products success in the chosen countries. This is because it allows the companies a chance to get real life data of purchasing behavior of the consumers....