MRKT - DMI5 - Lecture notes 5 PDF

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MRKT - DMI5...

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The areas are: Website development social media mobile usage media

The challenges are: Lack of digital skills Lack of innovation Lack of knowledge of data guidelines Organizational structure issues

Lack of digital skills - social media : There is a digital skills gap when a range of digital skills are required within a business. Businesses required to attain staff who have digital skills such as social media marketing, email marketing and so forth. For instance, a company can’t compete without a proper presence in social media and to do so, they need a team who have enough knowledge and expertise.

=============== 2- Data protection 3- Cyberattack 4- Risk mitigation 5- reputation 6- IT

Lack of innovation: Growth is key for businesses and it is directly related to finding new innovative ways in current digital era. Without any innovation, there will be no progress.

mobile usage Customers' needs have changed with technology. With the extended use of mobile phones, customers want to be able to interact with businesses on the move.

To overcome this challenge, businesses should adapt to the customers' needs as this is an opportunity to distinguish themselves from competitors.

Therefore, they need a range of digital skills and should invest in digital tools and platforms....