Nestle Marketing Mix 2 PDF

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Marketing mix four ps 4 p's Nestle Product Strategy etc....

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About Nestlé: Nestlé is the world's largest food and beverage company. It includes more than 2,000 brands, from internationally renowned to local favorites, with representatives in more than 150 countries/regions around the world. Nestlé’s goal is to improve the quality of life and contribute to a healthier future. They want to help make the world a better and healthier world. They also hope to inspire people to live healthier lives. In this way, they contribute to society and ensure the long-term success of our company. Its purpose is to unleash the power of food. Improve the quality of life of today and future generations. That is our goal. Because the vision is: We are a company of "good food and good life ",Nestlé believes that food can improve lives. Good food is both nutritious and pleasant. Help children grow up healthily, pets flourish, parents grow up, and everyone leads a fulfilling life. healthy Food connects us. healthy food also respects our planet and protects resources for future generations. Nestle Marketing Mix & Strategy: Nestle’s Marketing Mix explain its marketing strategy and cover product, pricing, advertising & distribution strategies Besides the 4Ps, Nestle have used different strategies to achieve its goals and objectives which are demographic, geographic & behavioral segmentation strategies. This project focus on the 4Ps(Product, Price, Place, Promotion) used by Nestle.

Nestle Product Strategy: Nestle as one of the largest in the food industry sell and produce different kinds of food products as its marketing mix for example: Instant preprepared meals, Milk and Dairy products, Chocolates and Beverages. Preprepared dishes considered one category that is the most profitable which include Maggie’s instant noodles, soup, cubes and pasta. Costumer’s trust Nestle because they make guaranteed different kinds of tasty flavors in a good quality thus, this segmentation made Nestle expand in this type of food. Also, they produce milk as Milo Chocolate milk, Nestle everyday, Nestle slim, Nestle regular Milk, Sweetened condensed milk can or squeezy bottle and lastly ice-creams. however, Nestle have maid popular delicious products in the chocolate segmentation which are: Kitkat, Diarymilk, Munch, etc. moreover, nestle have introduce Alpino chocolate which targets gifting segmentation as well as Minnies bag that contains variety of different chocolate bars and Nestle’s Quality Street. Although the two previous markets are huge in size, they sell beverages like Nescafe that is most one of the famous products worldwide, Nestea and Nestle’s Aqua Mineral water and Perrier. Moreover, to maintain loyal consumer relationships in this high expenses and competitive environment. Nestle keep products safe to use for the longest period possible and reducing the environmental impact of packaging. Nestle cereals and corn flakes are also popular but liquid and powdered beverages like Nesquik and Nedo are making selling increase which makes Nestlé consistently listed in the FTSE4Good Index since 2011 and was the first dairy substitute company to be included and won many more awards. Nestle

owns shares at the famous shampoo company L’OREAL that also owns retail shops like Ralph Laurin and Bodyshop which worth %30.

Nestle Pricing Strategy: The price varies from different segments and depend on individual product. Some products are priced with higher margins for the company as compared to competitors. Because there are no substitutes that have better quality than most of nestle products like Nescafe and Maggi. Again, nestle have used different sizes and kind of resources in the packaging process including paper, wood, metal, glass and plastic to ensure the products are delivered to customers hands by considering safety, good quality and consumer acceptance. In addition to consumption-based pricing they both have great impact on the price. For Nescafe as well as Maggi, Nestle offers a lot of sizes and package options. the variety of sizes available let customer decides what to buy depending on their personal consumption. But Nestle use competitor prices for Chocolate segment like KitKat due to the high competition.

Nestle Place & Distribution Strategy: Nestle HQ is in Switzerland and sell its products in 187 different countries. it follows FMCG distribution strategy which involves manufacturers, C&F agents, distributors, retailers, consumer manufacturing, bulk buyers, and the consumers. Nestle has large Marketing and sales network as it continuously gives discounts to enhance the distribution channel. For every weak product a distributor buys, they get a discount for the most demanded products. In 1905 the company merged with Anglo-Swiss milk company to found nestle group, the company seeks to reduce its environmental footprint by improving efficiency, reducing greenhouse gas emissions, achieving zero waste to landfill, using renewable energy and being good stewards of water.

Nestle Promotion & Advertising Strategy: Nestle marketing is strong. Retailers sell this variety of products by making Campaign and promotions, the most promoted products in the market on a ground level are KitKat and it have made sales through promotions due to the high competition in chocolate segment and the fact that it might have its own brand position. For example, it focus on taking a break and having KitKat and advertising on web.the second product is Nescafe that the company used Nescafe tune advertising campaign which brought Nescafe strongly in the market as it focus on good things in life and morning. However, Nestle’s brand was pushed and increased its market size by its most demanded product Maggi, and because of its innovative campaigns and good quality that focus on excellent cooking, flavors and the moment you have with Maggi. There was a campaign where people share how they use the products in their meals online in Maggi story. The major push expected of a FMCG company like Nestle is in sales promotions at the ground level which the company is good at. Moreover, Nestle use TVC’s and ATL marketing. It is also present online through some smart creative. It also depends on commercials on TV channels and on the web like ads bars and YouTube videos.

Resources: 1. 2. 3. 4. 5. 6.

https://www.marketing91.com/marketing-mix-nestle/ https://www.marketing91.com/marketing-strategy-nestle/ https://www.nestle.co.nz/csv/sustainablemanufacturing/packaging https://www.nestle.com/csv/performance/external-assessments https://www.nestle.com/media/news/purina-investment-new-us-pet-food-factory https://www.nestle.com/ask-nestle/our-company/answers/where-in-the-world-do-youoperate 7. https://nestleblogcom.wordpress.com/2017/08/29/first-blog-post/ 8. https://www.nestle-esar.com/aboutus 9. https://www.nestle.com/aboutus...