OH Malaysiaku MV Reflection Essays PDF

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INDIVIDUAL - MUSIC VIDEO REFLECTION ESSAY. Based on analysis of OH MALAYSIAKU Music Video....

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FACULTY OF COMMUNICATION AND MEDIA STUDIES BACHELOR OF MASS COMMUNICATION (HONS) PUBLIC RELATIONS

COURSE COM 510 - MASS MEDIA AND MALAYSIAN SOCIETY

INDIVIDUAL - MUSIC VIDEO REFLECTION ESSAY OH MALAYSIAKU!

PREPARED BY: ADLINA AFIQAH BINTI CHE AD (2020991713)

GROUP: COM510B

PREPARED FOR: DR IREENA NASIHA IBNU

DATE OF SUBMISSION: 8 DECEMBER 2020 TH

TABLE OF CONTENT

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CONTENT

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1.0 Introduction

1.1 Background of Music Video

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1.2 Malaysia and Malaysian Society

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2.0 Body of Content

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3.0 Conclusion

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4.0 Reference

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1.0 I NT NTR R O DUC DUCT TION

1.1 BAC BACK K G R O UND O F M USI USIC C VI VIDE DE DEO O

A music video or a song video is a short film that incorporates a song and an image created for promotional or artistic purposes. Modern music videos are mainly created and used as a selling device to facilitate the selling of music records. While the roots of music videos date back far longer, they came to attention in the 1980s, when MTV based their format on the medium.

Before the 1980s, these works were described in different words, which includes illustrated song, promotional film, filmed insert, promotional video, promotional clip, song video, song clip or film clip. Music videos use a broad variety of filmmaking methods, including animation, live action photography, documentaries, and non-narrative approaches such as abstract film.

Some music videos combine various forms, such as animation and live action. Some music videos are interpreted as photos and scenes from the lyrics of the album, while others take a more thematic approach. Some music videos may be without a fixed theme, being simply a recorded version of the live performance of the album.

The music video or short form, MV, chosen for this reflection paper is the ‘Oh Malaysiaku!’, sung by several local malaysian singer, Usop, Masya Masyitah, Lil J, 1

William Tan, Eiffel, Aliff, Timah and Cici. This song is known to be composed by another top singer, Ismail Izzani, and other well-known composer Mas Dewangga dan Firdaus Rahmat. The lyrics for this song has been written upon collaboration by four creative and artsy singer and composer, Ismail Izzani, Mas Dewangga, Firdaus Rahmat and Lil J himself.

The MV was released on the 21st August 2019, dedicated to the malaysian, as a new song to appreciate during the national independence day of Malaysia which happens 10 days later after the MV got released. This song did not just build up the patriotic spirits and feelings of the people but also touched the heart of those who listen to it.

The duration of the music video is four minutes long. Uniqueness of this music video is that the singers came from different backgrounds, race, religion and ethnic. This is to highlight the uniqueness of Malaysian as an incredibly diverse country that consists of various races , ethnicities, religions and languages.

As a multi racial country, Malaysia did not prohibit the society to practice any religion besides Islam, the official religion of the country, nor prohibit them to speak languages other than Bahasa Malaysia, the mother tongue language of Malaysia. Everyone is given freedom to practice their own culture that has been accustomed and practiced by their ancestors, and believe what they want to believe as long as they can respect each other and live with democracies and harmonies. Due to the respect of the 2

different languages that exist in Malaysia, Oh Malaysiaku! lyrics consist of mixes of four languages which is malay, english, chinese and tamil.

The music video was shot around the capital city of Malaysia, Kuala Lumpur where historical places and buildings like Dataran Merdeka, Stesen Keretapi Kuala Lumpur and Bangunan Sultan Abdul Samad has made appearance. Jalur Gemilang, the flag of Malaysia, and ‘Bunga Raya’, the national flower of Malaysia, are one of the element appears on the music video, as Jalur Gemilang and Bunga raya are one of the important element to bring the spirit of patriotism everytime during ‘Hari Kemerdekaan’ of Malaysia.

1.2 M AL ALAYSI AYSI AYSIA A AND M AL ALAYSI AYSI AYSIAN AN SO SOC CIETY

Malaysia is a multicultural nation. The major ethnic groups are native Malays, as well as a significant number of Chinese and Indians. When visiting the country, it is evident that ethnicities maintain their faith, traditions and way of life. The most important festivals of each category are public holidays. While growing up, children are taught in the same schools and will inevitably serve in the same offices, few marry outside their own race.

Families prefer to socialise within their own cultural community while many of them maintain their own customs and lifestyles. There are religiously

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commonalities, including racial disparities. Despites the differences, all of them respect and honour each other's beliefs and cultures. Malaysians refer to their national culture in the national language as ‘Kebudayan Malaysia’.

L a n gu la ysia guaa ge in M a laysia

Malay is the Austronian language of the Malaysian peninsula, South Thailand, Singapore, central eastern Sumatra, the Riau Iceland, areas of the Coast of Borneo, the Cocos and Christmas islands of Australia. Malaysians speak an Austrian language, not just of Malaysians, but of all Malayans.

In Malaysia the language is formally known as the Bahasa Malaysia, which translates as the Malay language. It is also very similar to Indonesian, locally known as The Bahasa Indonesia. The word adopted by the NLA 1967 persisted until the 1990s when the majority of university and government officials reverted to the Malay version of the Federal Constitution "Bahasa Melayu". Outsiders also inadvertently refer to Malaysian items as merely "Malay," which only reflect one of the ethnic groups in society. There are various languages and dialects used by the Malaysians according to their own race and ethnic.

Malay has became Malaysia's primary national language in 1967 and was institutionalised with a moderate degree of success. The Austronesian language has an

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illustrious history as a lingua franca in the region, while English is still commonly spoken since it was the administrative language of the British colonising. Apart from Malay and English, many Chinese Malayans speak a mixture of Cantonese, Hokkien and/or Mandarin, and most Indian Malayans speak Tamil. There are also many languages thrive among the aboriginal communities on the peninsula, particularly in Sarawak and Sabah.

C u lt ltu u r e in M a la laysia ysia

Malay culture, Chinese culture, Indian cultural heritage, Eurasian culture and the traditions of the tribal communities of the Peninsula and northern Borneo are present in Malaysian society. Only in the country is a united Malaysian community arising. The significant social division in emerging national culture is between Malay and non-Malay, embodied by two groups: the Malay establishment that dominates the country's politics, and the predominantly Chinese middle class whose affluent lifestyle leads Malaysia's transition to market society.

Both groups primarily live in city areas on the western shore of the Malay Peninsula and the shared life of Malaysian people is influenced by their often conflicting, often focusing complementary forces. Sarawak and Sabah, the two Malaysian states situated in northern Borneo, seem to be a less dominant part of national culture, and their lively local culture is ensnared by a broader, richer peninsular society. 5

2.0 BO BODY DY O F C O NT NTE E NT NTS S

The migration has influenced modern Malaysian pluralism, and the building of a country and culture in many respects has affected post-independence. The presence of different ethnic groups like Malaysians, Chinese, Indians, Iban, Kadazans and ethnic minorities, such as Orang Asli and the siames is marked not only by contemporaneous ethnical diversity of a nation, most of whom have shave the history of Malaysia and engage socially in the citizen making.

In the video, I learned that despite Malaysia being a diverse and multi-racial country, the malaysian which consist of different races, religions, ethnic can still live together in peace and harmony. Respecting each other and living with democracy.

While Malaysians share similarities, there are several distinctive linguistic features that make them uniquely. Despite the demographics or history of an individual, the definition of diversity requires recognition and reverence. It means that everybody is special. Each. Ethnic groups in Malaysia are distinct from one another in their own language such as dressing, customs, food, first language and language, even though they talk in Bahasa Melayu's language.

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Despite being born from different cultures, races, religions, the Malaysian can still unite living as one Malaysian. Having different races comes with perks of having different languages. In the Oh Malaysiaku! music video, the lyrics contain malay, english, mandarin and tamil language. As said before, this is highlighting the language of the major ethnic in Malaysia, the Malays, Chinese and Indians. English language is mostly used ever since the colonization of the British.

In the mv, the malay girl, Masya Masyitah sing few part in Mandarin language. The lyrics are "zhèn xīng bǐ cǐ de gǎn qíng'' which means revitalize our relationship and "yì tóng tuán jié zài yì qǐ" meaning we united as one. As an Indian, Lil J takes the chance to add some rap lyrics in tamil. This represents that the Malaysian can speak various languages across their lingua franca, and they did not just stick to one language, which is Bahasa Malaysia, despite the language being the national language.

The music video allows me to realize that Malaysian have been living in unity, with graciousness and glory, respecting each other, living in one same community, sharing each other's language, food, clothes, culture and celebrations together.

Nowadays the term 'digital media' or social media has transformed the lives of most people and no longer sounds bizarre to everyone. In this generation, where most stuff is digitized, Malaysian cannot help to be part of that society as mostly the surrounding works with technologies. 7

As an immersive and emotional media, this social media has attracted global recognition. It is a mechanism of social integration that can shape a global community by mediation and acculturation, where principles and shared language link the world's political economy to the international network structure. McLuhan (1964) said, metaphorically, that the planet has shrunk to be a 'global village' and is becoming smaller and almost borderless. This is made possible by the advancement of technological connectivity, which makes for quick and efficient cross-border communication (Samsudin A. Rahim 2003).

Most of the people own at least one mass media and have easy access to the internet and social media. Everyone has access to the entertainment, according to their preference, their favourite artist, favourite genre type of song and more. Some of them enjoy watching movies, listening to songs or watching music videos on youtube.

In my opinion, music videos if used well, may help portraying the connection between the culture and society, just like how the local cartoon, Upin and Ipin help to promote the culture and society of Malaysia around the globe. Music videos are not only accessible locally but also internationally. People around the world could get to watch the music video produced by the Malaysian too.

Music videos can help build up connection of the Malaysian culture and society by promoting or hinting at the unique element of the diversity race in 8

Malaysia like the traditional clothes, accessories, foods, and more. In the music video ‘Oh Malaysiaku!’, the different races and languages help promote that Malaysia is a multi-racial country but able to live peacefully and harmoniously, sharing each other's cultures and language joyfully.

Other effort that could be taken is that, for example, if the interest of the people is towards korean culture or kpop, then try to make the artwork according to the interest of the people but still implement the culture of the Malaysian. For example, Yuna collaborating with Jay Park. Jay Park is a well-known hip hop american-korean rapper singer, and has many fan bases throughout the world. To promote the Malaysian culture, make Yuna sing some part of the lyrics with a malay language or make Yuna or Jay Park wear one of the traditional clothes from one of the ethnic in Malaysia. This will definitely, help boosting the culture of Malaysia not just locally but globally.

A way that media can help to assist promoting the culture is, by making sure that the visual art is essential to the mood or scenario of a scene that is combined with the characteristics involved, instill a variety of cultural visuals symbolizing Malaysian multicultural identity

Sense of belonging or patriotism, in its simple sense, concerns a citizen, an entity who is strongly attached to the nation in which he or she was born, and his or her 9

definition of it refers to him or her as the homeland of a person. Such attachment is a source of national pride that is used in various references, such as political, technological, racial or historical dimensions. It is displayed by athletic activities, international tournaments, historic events, or also in periods of misery and misery or in some cases, in times of aggression or conflict.

The sense of belonging and identity includes the sensation, confidence and belief that you blend into the group and have a spot, a sense of recognition from the group and a disposition to compromise for the group. A sense of belonging is a psychological sensation of belonging or of being related to a social, geographical, spiritual, technical or other form of group or culture (Hurtado & Carter, 1997). According to Winter-Collins & McDaniel (2003) The growth of the sense of belonging in a person could affect common values or principles, a positive atmosphere, self-esteem and opportunities for interaction.

In my opinion, to promote sense of belonging content creator should insert element of patriotism but in ways of how the people could feel relate. This especially needs to be installed among the younger generation. One of the ways is making a music video promoting the ethnic and cultures that exist in Malaysia with a catchy song or having the most favourite singer of the generation to sing a song about patriotism.

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3.0 C O NC NCL L USI USIO ON

Malaysia is a multicultural society living together in peace and is also known for its vibrant cultures, including festivals, cuisine, race, customs and many more. Culture consists of several components, some of which are implicit and others concrete. These components are most commonly explained by concepts such as behaviors, beliefs, standards and simple assumptions.

Development in technology has greater leverage of the media and means for accessing media knowledge. In muti-ethnic Malaysia, the impact of globalization can be felt by the proliferation of alternative media that offer all sorts of information, from positive to negative, from true to wrong.

There are so many ways of how mass media can help to promote the culture and uniqueness of the society of Malaysia if the way is right. People would easily install or engage themselves with something that suits their interest. A content creator should first do background studies over what the majority of the generation interest to know the ways of how to promote and install the sense of belonging in them.

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4.0 REFERENCE

1. Astro Awani. (2019, August 23). Lagu Oh Malaysiaku! cetus fenomena Hari Kemerdekaan. https://www.astroawani.com/berita-malaysia/lagu-oh-malaysiakucetus-fenomena-hari-kemerdekaan-215732

2. Culture of Malaysia - history, people, clothing, traditions, women, beliefs, food, customs, family. (n.d.). World Culture Encyclopedia. https://www.everyculture.com/Ja-Ma/Malaysia.html

3. Malaysia - Language, Culture, Customs and Etiquette. (n.d.). Commisceo Global. https://www.commisceo-global.com/resources/country-guides/malaysia-guid

4. Usop, Masya Masyitah, Lil J, William tan, Eiffel, Aliff, Timah & Cici - Oh Malaysiaku [Official MV] [Video]. (2019, August 21). YouTube. https://youtu.be/oXonU1u0fMI

5. Embong, Abdul Rahman (2002) "Malaysia as a Multicultural Society," Macalester International: Vol. 12, Article 10. Available at: http://digitalcommons.macalester.edu/macintl/vol12/iss1/10

6. Abdul Ghani, Dahlan (2015) “Upin & Ipin: Promoting malaysian culture values through animation”, Historia y Comunicación Social Vol. 20, Núm. 1. Available at: https://www.researchgate.net/publication/283765123_Upin_Ipin_Promoting_Malay sian_culture_values_through_animation

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