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Outline template...

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Jade Colon Intro to Brand Strategy & Research February , 2018 Research Project Outline Outline Template (see Project Phase 1 details document for more information on each section) 1. the background of your brand, 2. a bit about the brand’s industry (shoes, bottled beverages, music streaming, etc.) and competition, 3. and some information about consumers (who buys your brand, and some consumer trends)

Brand research ● Company/brand background (brief) Crocs

● Current customers typically Market Research ● Industry overview been in business for __ years ● Competition ● Competitor 1 o Caleres ● Competitor 2 o

Trend Research ● Product trends ● Consumer trends

Sources websites used - databases. use information from phase one......