Persuaders Questions PDF

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While watching the film, "The Persuaders", we answered questions in full paragraphs. The film covered consumerism and advertisements in the US. Professor Robbie Blinkoff, 86% on this assignment....

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Viewing Discussion Guide! The Persuaders! DIRECTIONS! • Briefly answer the following questions after viewing#The Persuaders. In all cases,! • identify the evidence on which you base your opinions.! • USE this word document and answer directly in this document! • Read through the discussion guide before viewing.! You can find The Persuaders to view here! QUESTIONS:! General!

- What in#The Persuaders#surprised you?! The rapid change of advertising was surprising. I never noticed just how fast advertisements seemed to show up everywhere you look. I was also somewhat surprised at how much information advertisers are able to gain. !

- Name one new thing you learned about marketing from watching the film.#! Marketers are highly trained in their work. They are able to take a group of people and find out exactly how to get their attention with advertisements. !

- Name one new thing you learned about yourself from watching the film.#! I probably put more information out than I should. ! #! Marketing Products! The Persuaders begins by questioning the increase in the amount of advertising we! typically encounter in our daily lives.! - How would you assess the amount of advertising you see? Too much? Too little?! Just right?! There is a lot of advertising out in the world now. Every time you walk down the street it’s filled with them. When you scroll on your phone there are ads, before videos there are ads and even in games meant for children. There are way too many advertisements. ! - In your view, what difference does it make to know that people today see much! more advertising in their daily lives than people 20 or 30 years ago?! It proves that we are more aware and able to promote so much a lot faster than how long it would take 20-30 years ago. Information gets out faster and more efficiently. ! - What surprised you in the descriptions of how much demographic information! marketers have about potential customers?! I was surprised at how easily they were able to obtain the information. ! - What kinds of information would you be willing to share about yourself or your! family in order to: enter a contest? Get a discount? Get online? Get a cell phone?!

Use a credit card? Would you be willing to reveal your name, address and phone! number? What music you listen to or your favorite snacks?! Names, age, email, date of birth, gender! In “The Persuaders”, marketer Kevin Roberts uses the term “lovemarks” to identify! brands to which people are loyal even when devotion is not logical.! - If purchasing a particular brand isn’t logical, why would you (or other people) do! it?! They would buy for the ad, the “hype” and trends that come along with the brand. They may purchase because of the nostalgia behind the ad or even the competition between another brand.! #! Marketing Culture! - Douglas Rushkoff asks, “What happens when advertisers assume the roles of our! writers, journalists, and entertainers?” How would you answer him?#! They set themselves up to be disappointed in the person they have created. This makes them alter these roles, in turn creating false advertisement.! - Advertising executive Douglas Atkins argues that purchasing branded! merchandise now provides that same sense of belonging that was once provided! by community institutions like schools, churches, civic groups, or fraternal! orders. Do you agree? Why or Why not?! I somewhat agree. I believe that brands carry fans, and there are people who are so ride or die for these brands they feel as though they are part of a community. Advertisements have gone deeper than selling products. They sell goals, desires, and pieces of the past. They have replaced a lot of community institutions. ! #! Marketing Politics! - Political consultant Frank Luntz tells his clients that, “80 percent of our life is! emotion and only 20 percent is intellect. I am much more interested in how you! feel than how you think.” Contrast this with Thomas Jefferson’s notion that! democracy requires an “informed citizenry,” What is the potential impact of! Luntz’s political strategy recommendations on the health of democracy?! This can impact people enough to act. Feelings will overpower logic and this can fuel a population negatively. ! Douglas Rushkoff asks, “What does it mean when we begin to merge our once separate! roles as consumers and citizens?”! - How would you answer Rushkoff’s question?! We become a mass population of demands. Our citizenship turns to consumerism and the advertisements created spike consumers to be citizens.!

- Given that the U.S. economy is based on consumer spending, is it patriotic to shop?!

In a sense, yes shopping could be an act of patriotism. When someone is shopping, however, they aren’t doing so to show their devotion to the country. They are shopping for their own personal wants and needs....