POM Example Report Structure for Moodle 19th Oct 2017 PDF

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Download POM Example Report Structure for Moodle 19th Oct 2017 PDF

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Principles of Marketing

Principles of Marketing Example report structure Please note, this is merely an example and is not the only way to present your report – this example uses ‘Cadbury Dairy Milk’ as the chosen consumer product Title Page (name, student number, unit, tutor, interesting title) 1.0 Contents Page 2.0 Introduction (this could include Task 1 perhaps) 3.0 Main body 3.1 How Cadbury Dairy Milk attempts to attract and retain customers (Task 2) 3.1.1 Influences on the consumer decision making process 3.1.2 Increasing Motivation and Involvement 3.1.3 Appealing to values and attitudes

NOTE: These are only examples of subsections; you do not have to use these areas of academic theory

3.2 Cadbury Dairy Milk’s marketing mix (Task 3) 3.2.1 Product What model/frameworks/theory etc can you include here, e.g. anatomy of the product, PLC, perceptual maps, pricing strategy etc…?.

3.2.2 Price 3.2.3 Place 3.2.4 Promotion 4.0 Conclusion 5.0 Recommendations (if you have any)

6.0 References (listed alphabetically in the Harvard style) 7.0 Appendix (supporting documentation if you have any – must be referred to in the report though!)

Posted - 19th October 2017...