Portfolio Analysis for Coca-Cola company using GE Matrix stratigy DOCX

Title	Portfolio Analysis for Coca-Cola company using GE Matrix stratigy
Author	wasan Al-Balushi
Pages	7
File Size	165 KB
File Type	DOCX
Total Downloads	4
Total Views	44

Summary

Description

Introduction In the competitive world of the current days, the successful organizations will include three main characteristics in common, adding to that, the portfolio analysis going to have a vital role to play in assisting organizations to achieve them. Those characteristics will innovate as a way of life. Moreover, they will achieve leadership in associated niche markets. Finally, they will compete on the value in meeting the member's needs, not just on price. The aim of every business is to develop and grow, be it a start-up that's just close to its first deal or an established market leader looking for further increase profitability. But how does a business decide what is the best strategy or method to reach their targeted aim of development and growth? The EG Matrix management tool provides an answer and a solution to this question by enhancing the level of risk – considering whether to look for growth in existing or new products in existing or in new markets. To clarify the robustness and legitimacy of EG Matrix, it has been used in Coca-Cola, the most well- known trade name in the world and a company today operating in more than 200 countries; and a brand that has undertaken unremarkable growth strategies in its one hundred year of history. The GE Matrix is a method of listing a number of different factors to facilitate in the understanding of the markets. It is significantly useful for concurrently examining multiple markets or a portfolio of products. Specific strategies for a company are implied by where their businesses fall on the matrix. Therefore, this report choice Coca Cola company as an ideal in the competitive market to be analyzed for its sustenance and to show the portfolio analysis and suggest a portfolio strategy for it using the GE Multifactor portfolio analysis based on explaining the industry attractiveness, business strength and the GE matrix. About Coca-Cola The Coca-Cola company is the world's leading and best known drinks supplier. The company mission statement is: "The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business." The company has a portfolio of products, these are at different levels in the product life cycle. The aim and objective of Coca-Cola is to make sure that the product range provides something for every occasion. Coca Cola company offers more than three thousands products in over two...