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poster analysis assignment...

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Evaluation Analyse The aim of this project is to educate people about credit card fraud, particularly when using paywave cards, and to provide useful tips to prevent this crime occurring to them. The desired behavioural outcome is for people to follow the tips provided as well as possible to just be aware of this crime in an attempt to reduce how often fraud occurs. The target audience is anyone who has a paywave, paypass or tap and go card. The poster will be presented at shops and businesses that provide paywave as a payment option. A digital version of the poster should also be posted on social media websites such as Facebook. The posters will remain up indefinitely to ensure as many people as possible see it and remember the strategies written on it. Some possible constraints or limitations for the poster are having room on the wall of these businesses to hang the poster, and to also have their permission to hang the poster. The reach of the digital poster is also uncertain, therefore, it may not be as effective as planned. Design The design is an A3 size poster to ensure it is noticed and can be read from a distance. The use of a bright red “attention” at the top, as well as pictures relating to the topic are supposed to make the poster eye-grabbing, more appealing and noticeable. Information is kept to a minimum with the necessary facts to inform the population and prevention strategies, so that there isn't too much information to remember or to turn people off actually reading it. This method was used with the hopes of getting everyone's attention and having them read and remember what is written on my crime prevention poster. Develop I have chosen to go with primary crime prevention for this project. Situational crime prevention stops the opportunity for crime and that is my aim for this project. By educating people and influencing them to update their safety system for their money, fraud can be prevented and more easily detected. I believe that this crime prevention strategy works best with my chosen crime of fraud and paywave theft. The reason why I chose this crime is because it is less thought of and occurs more often than what people think. The information I have included on the poster falls into two sections, facts and prevention tips. I have found information from various sources, such as, statements from police linking an increase in theft with the introduction of paywave cards, and an article from the daily telegraph detailing the $450 million dollars of fraud every year. Most of these sources have also detailed similar tips to preventing fraud which I have compiled into a list. I have also used my own knowledge about paywave cards when developing this poster. The poster is easily understandable for the audience and will hopefully influence people's behaviour by teaching them the risks and by increasing their security for their credit cards. Implement I selected the method of a poster as it is a simple but effective way to provide education quickly to a large proportion of people. I know from personal experience and observing people out in public that when you're waiting in line to order a coffee or sitting in a shopping centre, etc, everyone is either looking at the walls reading posters or admiring art, or on social media on their phone. This is why a poster both physical and digital would have a strong chance of reaching people of all ages, as older people that are not technologically savvy can still be presented with information, and those on the younger side of the age scale that spend a fair amount of time scrolling social media can have the information pop up on their feed. Hence, my project will reach the entire target audience.

Evaluate I believe the best feature of my crime prevention project is the tips to prevent fraud section. These strategies are extremely important in the general awareness of the crime as well as the reduction of fraud. The presentation of the poster could possibly be improved by adding more colour or perhaps spreading out the information more by putting each point in a bubble or cloud all around the poster. This lack of colour or good presentation may limit my project's effectiveness as it may not be as noticeable or stand out as much as I would like. Also the size and font of the information written may not be readable from a certain distance, for example, people standing in a line on the other side of the room may not see the poster, hence, the position of the poster is important. It may also be difficult to circulate the digital copy through social media, I would need someone with a large following to share the poster. There are future opportunities to improve my project. The posters act as a first step in preventing fraud, however, future steps could include a seminar or handing out brochures. Changes to the system regarding paywave cards could also be a future possibility, for example, asking for your pin every three paywave payments, or giving people the opportunity to not have a paywave card and to go back to inserting or swiping your card. I would give the posters a minimum of 12 months before evaluating its effectiveness as this project needs enough time to reach a large amount of people and then for those people to implement a change in their own personal security. A reduced fraud crime rate will have to be noticed by police to rate this project as effective. If it is evaluated at effective, it would mean my way of educating the population works well, therefore, I would increase the amount of posters around and perhaps create a few different posters focusing on different aspects of fraud, or try another method such as creating a website. Word count: 992

References Bank card theft soars: $450m swiped on tap-and-go fraud. (2017). Dailytelegraph. Retrieved 16 April 2018, from https://www.dailytelegraph.com.au/...theft.../65d3d4427507fb35b34dd410a7c36da4 Hocking, B. (2018). How to protect your Paywave card from electronic pickpockets. YourLifeChoices. Retrieved 16 April 2018, from https://www.yourlifechoices.com.au/finance/credit-cards/protecting-your-paywave MacBean, N. (2014). 'Electronic pickpocketing' looms as next fraud threat. ABC News. Retrieved 16 April 2018, from http://www.abc.net.au/news/2014-05-30/electronicpickpocketing-looms-as-next-credit-card-fraud-threat/5486806 Ong, T. (2016). Online information theft leads to jump in credit card fraud. ABC News. Retrieved 16 April 2018, from http://www.abc.net.au/news/2016-08-18/paymentsfraud-apca-report/7762476 Osborne, H., & Hartley, E. (2015). Contactless payments mean card fraud now happens after cancellation. the Guardian. Retrieved 16 April 2018, from https://www.theguardian.com/money/2015/dec/19/contactless-payments-card-fraudafter-cancellation-bank-account Police say deception offences have increased since tap-and-go technology was installed. (2017). News.com.au. Retrieved 16 April 2018, from http://www.news.com.au/finance/business/retail/police-say-deception-offences-haveincreased-since-tapandgo-technology-was-installed/newsstory/268eb1ad4bc5a91edb05f84f937afc03...