Practice Mutiple Choice Questions PDF

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1. The affective component of an attitude deals with: A: the ability of an attitude to influence our behaviour B: our thoughts about an object or specific attributes C*: our emotions/feelings about an object or specific attributes D: our intention to purchase a product E: none of the above

2. The cognitive component of an attitude deals with: A: connections between our attitude and purchase behaviour B*: beliefs about specific attributes or an overall object C: intentions to purchase a product D: cognitive emotionalism associated with a particular purchase E: none of the above

3. The behavioural component of an attitude provides: A: connections between our attitude and purchase behaviour B: beliefs about specific attributes or an overall object C*: intentions to purchase a product D: cognitive emotionalism associated with a particular purchase E: none of the above

4. Strong, relatively uncontrollable feelings that affect our behaviour are: A: motives B: needs C*: emotions D: attitudes E: none of the above

5. A motive is a construct representing: A: an unobservable inner force B: a stimulant to a behavioural response C: provision of a specific direction to that response D: a and b only E*: a, b and c

6. Brand leverage is: A: placing an existing brand name on a new product B: family branding C: umbrella branding D*: all of the above E: none of the above

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7. Learning that occurs when an individual is highly motivated to learn the material is known as: A: deliberate learning B*: high-involvement learning C: evoked learning D: classical learning E: none of the above

8. Low-involvement learning tends to involve: A: classical conditioning B: iconic rote learning C: vicarious/modelling D*: all of the above E: none of the above 9. Shaping involves: A*: encouraging (rewarding) partial responses leading to the final desired response B: structuring an overall advertisement to provide the desired interpretation C: modifying behaviour over time using classical conditioning D: modifying behaviour over time using iconic rote learning E: none of the above

10. Which of the following is NOT a major step in information processing? A: attention B: interpretation C: exposure D: memory E*: all of the above are steps in information processing

11. Which of the following is not a major step in perception? A: attention B*: analysis C: exposure D: interpretation E: all of the above are major steps in perception

12. Exposure occurs when: A*: a stimulus comes within range of our sensory receptor nerves B: the individual assigns some meaning to the stimulus C: the individual can recall the stimulus D: the individual becomes aware of the stimulus E: none of the above

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13. Satisfaction with a purchase is primarily a function of: A: perceived performance relative to expectations B: product involvement C: initial performance expectations D: all of the above E*: a and c only

14. Sensory discrimination refers to: A: individuals' tendencies to rely on one sense mode B: the lack of just noticeable differences between the various sense modes C*: the ability of an individual to distinguish between similar stimuli D: the use of generic brands E: none of the above

15. A just noticeable difference (j.n.d.) refers to: A: the relative difference in sensitivity between various sense modes B*: the minimum amount that one item can differ from another with the difference still being noticed C: the difference in importance assigned to various evaluative criteria D: minimum variation in evaluative criteria required for inclusion in a multi-dimensional scaling solution E: none of the above

16. Weber's Law indicates that: A: marketers of grocery items must use unit prices B*: the higher the level of an attribute, the more that attribute must be changed to achieve a just noticeable difference C: marketers are prohibited from altering the ingredients of food products without public notice D: package changes should be done slowly E: none of the above

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