Title | Psych ch. 2 notes |
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Course | Introduction To Social Psychology |
Institution | University of South Dakota |
Pages | 7 |
File Size | 277.2 KB |
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Lecture Notes from class...
Chapter 2: RESEARCH METHODS Process of Research Generate research question (s)o Based on theory, prior research, observations, unanswered questions Form hypothesiso Tentative and testable statement; often “if...then...” Design and implement studyo Select appropriate scientific method (examples described below)o Goal is to allow researchers to draw conclusions with maximum objectivity
Analyze and interpret results
Report findings
o Public verifiability
Consider open (unanswered) questions
Conduct new research to address open questions Descriptive Methods Naturalistic Observation
Naturalistic observation – goal: Describe behaviors in the real world without attempting to influence or control behaviors being observed.. Advantage: Observing behaviors as they occur, without intervening or altering behaviors in anyway • Systematic study of behavior in natural settings, without attempting to influence or control it • Methods used: behavioral measures – ways to study observable and recordable behaviors • Possible biases o Observer effect - tendency of people or animals to behave differently from normal when they know they are being observed
Observer bias – tendency of observers to see what they expect to see they know they are being observed• Remedy – becoming familiar in the group being observed o Observer/Experimenter bias – personal motives and/or expectations of the observer may distort what is observed• Remedy o Standardization – uniform, consistent procedureso Operational definitions – clearly defined variable or conditiono “Blind” observers - people who do not know what the research question is Case StudyAn in-depth study of one or a few individuals consisting of information gathered through the in depth study of one person to understand behaviors of others Advantage: on-depth analysis of one person; can be used when other research methods are inappropriate Disadvantage: What is learned by studying one person may not necessarily apply... observation, interview, and perhaps psychological testing RESEARCH METHODS Studying Relationships - Correlational MethodsA research method used to establish the degree of relationship (correlation) between two (or more characteristics, events, or behaviors (Variables). Variables= characteristics, events, or behaviors that can change or vary more) variables, traits, attributes, events, or behaviors. Correlation coefficient – statistic that indicates the degree of relationship between variables o Positive correlation - as one set of scores increases, a second set also increaseso Negative correlation – as one set of scores increases, a second set decreaseso Uncorrelated = no relationship between variables
Positive Correlation – two variables ‘vary” in the same direction (as one increases, so does the other) Methods used to study correlations o Behavioral observationo Surveys/questionnaireso Interviews Negative Correlation – two variables “vary” in opposite directions (as one increases, the other decreases) Correlation method – allows for general predictions, can be used when the experimental method cannot, but it is often misinterpreted. Correlation does not mean causation
Survey Research – collecting information from selected group of people who are representative of larger group
The magnitude of the correlation coefficient indicates the strength of the relationship between the two variables. This magnitude can vary from 0.00 to +/- 1.00.
Term
Definition
Example
Hypothesis
Testable research question
Students who study while listening to grades on tests than those who do not
Independent variable (IV)
Variable that the researcher manipulates (expects IV will have an impact on the DV)
Listening to music while studying
Dependent variable (DV)
Variable that is measured to assess impact of IV
Performance/grade in course
the group that is exposed to the IV
Students who study while listening to
Number of groups depends on number of IVs
Can have more than one experimental to light jazz, one group listens to classi rap, etc.
a group that is similar to the experimental group and is exposed to the same experimental environment but is not exposed to the IV
Students who study and do not listen t
Experimental group
Control group
used for purposes of comparison Possible biaseso Sample is not representative (does not closely match the characteristics of the population being studied)Remedy: random sampling o Social desirabilityRemedy – instructions, confidentiality of responses ALERT: Correlation does not imply causation – it simply shows the degree of relationship between variables. Experimental Method – preferred research method among all scientists Goals: Manipulating independent variable to determine how they affect dependent variables. Tests causal hypothesiso Explores cause and effect relationship between variables
One or more variables are systematically altered/changed in order to determine if this change affects some aspect of behavior
Preferred research method among scientists (including psychologists) Components of an Experiment
Sources of Bias - What can affect the accuracy of experimental results? • Selection biaso Biased assignment of participants for experimental and control groups • Remedy: random assignment • Placebo effecto DV change is due to participant expectations instead of the IV
• Remedy: placebo control • Expectancy effectso Researcher’s expectations influence participant’s behavior or how results are interpreted – controlled through double blind studies • Remedy: single blind studies (researcher is blind to group assignments) or double blind studies (both researcher and participants are unaware of group assignment) Research Ethics American Psychological Association’s Ethical Standards and Code of Conduct Protecting the rights of animal and human research participants(Good overview of these issues in text) Become a critical consumer of research. Beware of Pseudoscience! Confounding variable – any factors or conditions other than the IV that could cause measured/observed changes in the DV...