Question 7 - mkt PDF

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Answer to the question no – 7 When a person is purchasing Green Works, s/he will has Variety Seeking buying behavior. This buying behavior involves low customer involvement in a purchase but significant perceived difference among brands. So, in this case, consumers often do a lot of brand switching. As a result the consumers of other brands for trying out another similar product of different brands, will use the Green Works product and as the product is introduced by Clorox, they will have an interest in trying out this product. Green Works is comparatively new than the product Clorox. Clorox has already settled itself as a product and has gained much popularity among consumers for its communications with consumers and its overall details. But, Green Works has been introduced a bit later, though it has been introduced by Clorox, but it will take some time to get as much as popularity and market as Clorox. So, it will be a variety seeking buying behavior. In the case, Clorox provide some natural, environmentally responsible cleaners and working on similar efforts toward improving its traditional products. Clorox is keen to explore the household cleaning market of Bangladesh with the new brand, Green Works. They also developing and increasing their selling by committing with different webs and helpers. So when a person will be purchasing Green Works, s/he will be demonstrating the habitual buying behavior....