Quizz 1 mkt - ggg PDF

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Quiz 1 11. Cathy’s Clothes is a small yet successful retail chain that sells women’s clothing and accessories with a focus on buyers who have relatively modest means. For this specific purpose, the firm has rolled out several marketing initiatives aimed at women of a specific demographic. This is an example of----A ambush B social marketing C societal marketing D target marketing E cause marketing 12. Katrina Mendoza is a senior manager in a manufacturing firm that hires lobbyists to influence legislation that affects the manufacturing industry. Katrina’s firm take a(n)-------stance toward the marketing environment A reactive B proactive C adversarial D passive E altruistic 13. which of the following generational groups is most comfortable with digital technology and embraces that technology? A generation X B millennials C Baby boomers D silent generation E lost generation 14. an organic famer has identified three distinct groups that might be interested in his products: vegetarians, health- conscious individuals and people identified as trendsetters who try out new product in the market before others. These three groups are examples of------A marketing mixes B market segments C value propositions D market offerings

E marketing intermediaries 15. Jolene’s firm markets preplanning services for a mortician. She finds that most of her target market avoids discussing future funeral needs. She convinces people to invest in the firm’s services through her large-scale promotional efforts. Jolene’s firm most likely practices the -----A production concept B marketing concept C selling concept D product concept E societal marketing concept 16. which of the following is the macroenvironmental force that has had the greatest effect on The Landing? A the demographic environment B the technological environment C marketing intermediaries D the political environment E citizen-action publics 17. the ----- environment consists of law, government agencies, and pressure group that influence or limit various organizations and individuals in a given society A socio-legal B cultural C political D technological E economic 18. often, international researchers must collect their own primary data because-----A reliable secondary data is both scarce and difficult to find B information from commercial online databases is unreliable C it is cheaper to obtain primary data than secondary data E it is illegal in some countries to track customer data...