Review Questions Chapter 8 PDF

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CHAPTER REVIEW 1. What does the ‘Create a Widget’ feature enable a Pinterest account holder to do? Allows the owner of the account to put a button in their website sending the customer to Pinterest. 2. What are the four kinds of rich pins that Pinterest offers? Offers to businesses a way to market their products and/or services via Pinterest. 3. Why should a company ensure its pin descriptions are SEO-friendly? Because Pins will only appear in search results if Pinterest can find those terms. 4. When is the best time for a company to post its pins? According to SocialFresh, on average, the best times to post are 2PM – 4PM EST and 8PM – 1AM EST; and research by HubSpot says Saturday morning is the best time to post. 5. What is the purpose of website analytics? The purpose of website analytics is to provide metrics (impressions, saves, clicks, and all-time) for all pins that link back to a company’s website....