Revision for the exam. Digital Business Canvas, case: Audi. PDF

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Summary

Examination required real-life examples. Therefore, for the exam one example for Digital Business Canvas was made in the case of company Audi....

Description

Business Canvas Model: Case Audi

Key -

Partners Suppliers of raw materials Dealers (who sell the cars) Productions Logistics suppliers (moving the goods) (Creative agencies)? Other relevant partners Other automotive firms we can partner with

Key -

Activities (create competitive advantage) Innovative factor R&D for the safety and innovative to increase drive quality Manufacturing and selling cars on rather high quality and high price range - Produce fast moving cars - Automation of the processes

Key Resources (create value for customers) - Employees, customers, production material, machinery, financial resources (shares), buildings, - Panels to market vehicles Value Proposition - Best design, safety and competitive price in price-quality level, delivering an experience with new digital technologies, constant sustainability and fast commuting Customer Segments (you can also use a persona concept and present it) - Focus on people with middle-high income: families (focus on safety and space), businessmen and women (prestige car models)

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Customer Relationships - Effective and efficient cu service - Strong cu service, offering replacement parts/repair - 24/7 cu service - co-creation of the products (e.g. design) Channels (Omnichannel) - global distribution channels with key partners - Strong online presence: Social Media with possible influencers, Websites, Applications, - Fairs, Dealers, Optimal location for Branches to raise the brand awaress and communicate the brand - Dealerships for automotive sales Cost Structure - Audi is trying to differentiate itself from other brands on the market by high R&D costs as focus on safety and performance, hq raw materials, using marketing and sales. Market stimulation strategy: more towards premium strategy. Revenue Structure (streams) - Profits and losses: highest gross profit margin

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