The business model canvas PDF

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The Business Model Canvas Key Partners

Key Activities

For a medium business like Allerton, its partners allow for its growth and prosperity. These would be:  Investment partners  Raw material vendors  Manufacturing vendors  Transport partners  Stockists  Online shopping websites  Technology vendors  Marketing and sales partners  Influencers  Fashion show/magazine partners

Key activities for the company would include:  Manufacturing and shipping factory in Australia and distributed to retail stores via transportation distributors  Deliveries to online orders  Exposure of brand at fashion shows and magazines

Key Resources  Equity  Human resources with knowledge on:

Designed for:

Allerton Swimwear

Value Propositions In an increasingly environmental conscious market. Conventional swimwear has a natural tendency to release microscopic plastic fibres into oceans being likened to a "microfibre bomb." In light of this, Allerton swimwear advocates for sustainable swimwear to minimize harm to marine life. Value Offered to Customers:  Swimwear made with Italian Lycra made from recycled plastic bottles and fishing nets from the ocean  Focuses on sporty, yet feminine styles  Styles are made to fit on various body types adjusted sizing can be customized

 Physical infrastructure  IT infrastructure  Connections to those who are able to provide support when in aid

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Customer Relationships

Customer Segments

Allerton's established customer relationships involves indirect customers (reached through stockists) and those which interact with the brand directly.

Allerton Swimwear is a niche market retailer, specialising in eco-friendly and comfortable swimwear.

Indirect customer relationships expect consistent quality and price. However, direct customer relationships expect personal assistance and self-service, which can be achieved through an effectively created website and through social media.

Channels The channels through which Allerton operates includes its website, the online shopping site Iconic and stockists such as The Bikini House and Beach Life Australia. They also continue to bring awareness to the brand through appearing at fashion shows and in magazines

In spite of the rapidly growing eco-friendly clothing market, Allerton swimwear through product differentiation providing adjustable and customisable styles. The business also develops a segmented market by allowing for:  Plus size customisations  Adjustable designs  Versatile designs swimming or going out

Stockists follow a common path of buying stock and reselling. Whereas, products ordered from their website are shipped to the customer directly, both outcomes incurring shipping and transport costs. The most popular and thus successful channel is their own website and The Iconic. This also is most beneficial, as stockists usually buy at a price lower than RRP per unit

Cost Structure

Revenue Streams

The main costs for Allerton include:  Salaries  Manufacturing costs  Transport  Marketing  Costs related to running their website  Other distribution costs

Allerton has 3 predominant revenue streams:  From sales on their own website  Sale of inventory to stockists  Sales on The Iconic

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DesigneD by: Strategyzer AG The makers of Business Model Generation and Strategyzer

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