Lego Business Model Canvas PDF

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Summary

Lego Group Business Model Canvas including Key partners, Key activities, Value propositions, Customer relationships, Customer segments, Key resources, Channels, Cost structure, Revenue streams...

Description

LEGO BUSINESS MODEL CANVAS Key partners Customers as cocreators Plastic suppliers Wholesalers Distributors Retailers Licensees Schools Intellectual property partners: Disney, Warner Brothers, Cartoon Network, Nickelodeon LEGO affiliate partners Merlin Entertainments MIT Media Lab World Wildlife Fund

Cost Structure Production R&D Advertising & Marketing Rent expense Promotion

Key activities Market research Product development Business Analysis Production: Manufacturing & Packaging Sales Marketing Operation Customer Service R&D Supply chain management Key resources Brands Human resources Customer database Plastic called acrylonitrile butadiene styrene (ABS) Machines manufacturing LEGO bricks 3D modelling software generating CAD drawings from design sketches Creative culture Patents Financial resources Salaries Purchases Logistics costs Taxes

Value Propositions Imagination Creativity Fun Learning Caring Quality

Customer Relationships Co-creation Community of customers who are interested in niche content and want more than off-theshelf kits Self-service Personal assistance

Customer Segments (Mass Market) Children Adults Parents

Channels In-house sales teams Wholesalers Distributors Retailers Online stores Websites Social network sites Applications Google Ads TV Ads Marketing campaigns Cinemas LEGO Land theme parks Schools Revenue Streams Products and services sales Licensing & Royalties LEGO Magazine subscription fee

Applications Advertisements Tickets...