Business Canvas Model- CBTL PDF

Preview

Summary

Business Canvas Model...

Description

BUSINESS CANVAS MODEL: STARBUCKS COFFE COMPANY Key Partners      

Coffee Producers Coffee machine makers Apple (iTunes) MSNBC morning news program Duracell Power mat AT & T

Key Activities    

Marketing Seasonal product Complementary products Supply chain management

Value Proposition 





Key Resources       

Place to do homework with free Wi-Fi and hang-out with friends Place to work with good music and free Wi-Fi Unique coffee with respect to customer’s taste

Coffee equipment Human resources Suppliers Starbuck’s brand Facilities Financing Packaging and Bottling company

Customer Relations   

Loyalty card Mobile app Cups with customer’s name

Coffee & Milk Machinery Rent of stores Transportation of Supplies Paper cups Facilities Marketing Salary of Employees Taxes

    

Channels      

Starbucks Stores Vending machines Super markets App store Hotels Airlines

Cost Structure         

Customer Segments

Revenue Streams      

Cross – Selling Sales of food and beverages Franchise Packaged / Bottled coffee Mugs Thermos

BUSINESS CANVAS MODEL: BO’S COFFEE

Coffee Drinkers Students Freelancers Passers by Massive Public

Key Partners 

 



Farmers from Sagada, Benguet, Mt. Kitanglad in Bukidnon, Mt. Matutum in Cotabato and Mt. Apo in Davao Food delivery platforms Partners with Philippine Brands and Enterpreneurs such as Anthill, Theo and Philo, Bayani Brew, Tsaa Laya, Agrea Affiliates with Coffee System Franchise Corporation

Key Activities  





Strong branding strategy Logistics and sourcing teams carefully forecast monitor stock levels in its warehouse and stores Continuously improving the training department for employees Encourages employees to share ideas and work together as a team

Value Proposition

    

Customer Relationship

High quality coffee experience Relaxed and friendly stores ambiance Great food and beverages Ease of ordering experience Roasting high quality Philippine origin coffee beans

 

Key Resources 



Coffee beans locally sourced from coffee plantations Life-force of personal passion and entrepreneurial energy

Bos Coffee allocate cost to these categories: - human resources -products and ingredients - advertising - human resources



Demographics segmentation in the category of: - Students - Young professionals - Average to high income group

Channels 

 

Cost Structure 

Welcoming service of the crew transparency

Customer Segments

Bos Coffee Advance Ordering Botty (Facebook Messenger) Official Bos Coffee Shops Mobile food delivery marketplace Revenue Streams

 

Hot brewed coffees usually start at P90.00 while their ice blended coffees are from P135.00-P145.00 For P500.00, two can enjoy freshly brewed, high quality coffee and delicious cake along with a calming ambiance

BUSINESS CANVAS MODEL: COFFEE BEAN AND TEA LEAF Key Partners 

 

Coffee Bean and Tea Leaf consist of farms from Latin America, Asia Pacific and East Africa who supply the raw ingredients to Coffee Bean and Tea Leaf stores across the US and Asia. Franchises across US and Asia. These stores collectively build the brands reputation and create revenue for the brand.

Key Activities 



Coffee Bean and Tea Leaf sell  their products through stores owned by franchisers. They also have online stores, where customers can purchase coffee beans and coffee machines to enjoy high quality hot beverages in their own homes.

Key Resources 

  

Value Proposition

Offer high quality products made from the best ingredients they can acquire. Dedicated staff that work Delivering great service. Maintaining a strong work force to represent the brand



Offer to their customer’s high quality tea and coffee source from exotic locations, as well as delicious food and comfortable environment for dining in their stores. Distinguish themselves from their competitors by their unique recipes, high quality coffee beans, and high quality service.



Coffee Bean and Tea Leaf allocate their costs across different sectors such as advertising, equipment, ingredients, human resources and transportation costs. Coffee Bean and Tea Leaf are a value-driven company, meaning that they focus on maximizing the value of their products and services rather than focusing on minimizing costs.







Offer face to face services to frequent coffee drinkers in local stores every day. Each drink is handcrafted, the stores are designed in a comfortable way and possible gifts or accessories are given away in stores with purchases. For franchisers, franchising support and market entry strategy suggestions are offered.

Customer Segments  



Channels 





Cost Structure 

Customer Relations

The channel for distributing materials and other products is done by a third party distributor. Different solutions to different franchisers and customers in different global markets. Through social media



18-40 years old consumers. Customers in this segmentation are most likely students, teenagers, working class and working parents. They value coffee and tea as part of their lives and may feel under pressure from working, living and studying. Another segmentation is B2B, in which there is a high potential growth.

Revenue Streams   

The general revenues comes from sales and franchising, the total revenue in 2018 is $313 million USD Price per cup usually start at P 155-205 for coffee and tea For 400, customer can enjoy high quality of coffee and tea as well as delicious food and a comfortable environment.

BUSINESS CANVAS MODEL BUSINESS CANVAS MODEL- STARBUCKS, BO’S COFFEE AND COFFEE BEANS AND TEA LEAF



BUSINESS CANVAS MODEL Customer segment



Value Proposition



Channel



Customer Relationship



Revenue Streams

   



Key Resources





Cost structure

 



Key Partners



   

 

Key Activities



Comparative Analysis They cater the average to high income group especially students, coffee drinkers and young professionals. They offer high quality coffee experience as well as satisfying the customer. Bo’s Coffee focuses on home grown coffee. Uses different channels to distribute its products outside the company-operated stores. These include arrangements with foodservice companies, licensed partners, grocery channel, and direct-to-customer market channels. Offer face to face services to frequent coffee drinkers in local stores every day. Creates brand loyalty The employees are well trained and dedicated. Aside from brewed and cold coffee they also serve food and pastries as well as product accessories. Starbucks and Coffee Bean & Tea Leaf sourced their coffee beans from other countries while Bo’s Coffee, has Philippine origin coffee beans. These coffee shops has their own intellectual resources, human resources and physical resources. Allocate their costs across different sectors such as advertising, equipment, ingredients, human resources and transportation costs. Starbucks and Coffee Bean & Tea Leaf associate with international coffee bean plantations while Bo’s Coffee sourced from locally coffee bean plantations. Starbucks and Coffee Bean & Tea Leaf partners with international company for advance technologies....