RTA 102 - Creative Processes Week 4 PDF

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W4 - Factual Storytelling/ Using Real People Getting the message out ● ●

Word of mouth ○ Not reliable News coverage ○ How does your org get news coverage or appearances of interview/ talk shows? ○ It's not always easy, but having a media spokesperson helps

Using a spokesperson ● ● ● ● ● ●

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Task is finding someone an audience will be interested in hearing from Same question faced by producers trying to put together a news show or talk show Will the guest have anything interesting to say Will the guest have a story to tell? Is this a guest we’ve seen too many times? Criteria (Kim Taylor-Galway - CBC news producer says): ○ Are they reliable? ○ Agenda driven? ○ Authentic? ○ Credible? Some orgs/ charities use real celebrities to promote their cause ○ Examples ■ Angelina jolie was the United Nations High Commissioner for Refugees ■ Avril Lavigne has supported Amnesty International. ○ Positives: ■ Celebrities draw attention to a charity/ organization (media attention, public attention, sponsor attention, donor attention) ○ Negatives: ■ Busy schedules ■ Celebrities can be unreliable ■ Can be overexposed (we get tired of seeing them) ■ Celebrities can be a bad fit for your demographic group ■ Can be subject to scandals ■ Can be associated with projects that don’t line up with your org’s ideals

What are chase producers looking for in a spokesperson? ●

Reliable

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Authentic Credible Has a story to tell Comfortable on air No overexposed Should not be agenda driven They must have an interesting story to tell and strong media presentation skills in order to be of interest to a chase producer...