RTV2100 - Lecture notes 1 PDF

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A few notes that the professor went over based off the book...

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9/5/18 Eight ways to write simply 1. Use simple words 2. Use simple sentences 3. Write economically 4. Eliminate jargon, cliches, & bs w which your audience isnt familiar w 5. Use familiar words or terms rather than foreign or unfamiliar words 6. Vary the sentence type and length 7. Rely on nouns and verbs 8. Use transitions to tie together what you have written Two kinds of voice: 1. Passive voice: when we want the subject of the sentence to be the receiver of the action 2. Active voice: when we want the subject of a sentence to the be doer of the action 9/19/18 TV Presentation rules Commercial composition

9/26/18 4:3 and 16:9 are more common ratio...