Sephora - Business PDF

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1.What are Koval’s “ten fundamentals” of top YouTube creators?      

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Shareability - Will viewers share your recordings? Wonder why they will participate? What will your crowd write when they participate? Conversation - Can you go to the focal point and talk to your janitor? Fuse the inquiry / response video once each time to engage with your viewers. Intelligence. Ask intelligent fans to ask you questions, to read your remarks, to ask them, to listen to their point of view, and to raise their voices when using their thinking. Consistency - Do you have solid repeat components in your channel? Focus / Targeting Availability - Can the full value of each scene be obtained from the new janitor of the box? Take the opportunity to make sure that someone discovers it and they don't know anything about you, so justify each video for any new viewer. Pitt adds past recordings. Collaboration YouTube Is there room for other YouTube makers to join? Show them as a visitor on your video and forward them to your channel. Connect to various YouTube channels. Discover how to join forces with a competitive mob to compete Motivation this Does this thinking start from the position of a certified conspiracy? Be impatient as soon as it appears on camera. If you like the theme and can discuss it, use it now. Management - If your crowd cares, will you be able to make the most of it? Some top builders are transferring without a transfer for over 300 weeks, do you have a cost plan, team, area and ideas to keep it going? They practice square recording, shoot more scenes without a moment's delay, even broadcast background recordings. Discoverability Will your recording be found by inquiry or related recording? Individuals look for dependent points and will try to do so if you can peg them back. How to tie a tie like an evergreen recording. 2.List some ways that YouTube content differs from traditional TV and movie content using the ten fundamentals.

2. YouTube content contrasts with the crowd more traditional TV and movie content with the crowd online stage and clear highlights of YouTube. Although most traditional TV content is based on sharing (letting your peers know about your favorite show), consistency (realizing how you'll get the show from week to week) And discipline (a show in which quality and vitality are fully maintained), it is unusual to see so many intuitive things, in which the whole scenes of matter are made by the opinion or recommendation of the client alone. Also, debates, where content creators can talk to the crowd legally, and even name a single client, are much more understandable on YouTube than on traditional TV. In addition to the coordinated effort between the various channels and the makers on YouTube than on traditional TV, this is normal, although some shows have highlighted scenes from the past. Get the most out of traditional TV. At a time when the two YouTubers team up between the channels, YouTube is the choice, not the traditional TV. 3.What three levels of targeting does Koval describe and how are they different? 3. The first purpose of the channel level, this channel is designed to focus on a specific crowd, the second purpose is from the management level, the channel develops the development of recordings for the crowd-focused channel, and the third purpose is individual video. On the surface, the video focuses exclusively on the crowd.

4.What is the difference between “trending topics” and “evergreen topics?” Which fundamental deals with these ideas? 4. The discovery of a video is related to whether the video has points or everlasting themes. Slatting themes relate to later occasions that are still in the news and there is a significant increase in client conspiracy. The Oscars, the Super Bowl, a presidential political decision, and other unexpected events are the subject of articles. Video tendering of such inclined articles can help your channel. Evergreen subjects are like evergreen trees, permanent after a while. The video showing the best way to tie a tie is a real model. Topics such as legislative matters, Super Bowl, Oscars, CMA grants, and other unforeseen events are flowing points. Making a video of these tips can help your channel. Evergreen points, like evergreen trees or tying a tie are permanent after a while. The subjects that people will use permanently are a real model, a theme of mainstream society is a thought. 1.What were some of the trends noted in the video that initially tipped Sephora off to the potential of Pinterest? With 250 brands and more than 14,000 products, Sephora is one of the world's largest and most diverse beauty brands. The company knows that Pinterest is a powerful way to reach millions of beauty aficionados, so it incorporated pinters into its marketing plans.It all started when Sephora's team noticed that Piners were regularly inspiring their favorite beauty products and on the Pinterest board. Many of these images were from Sephora.com, which meant that Sephora was facing traffic and was learning more about his potential customers. 2. How did Sephora integrate Pinterest into its e-commerce presence? Sephora began to create a visually beautiful, user-friendly and interactive experience for its customers on Pinterest. Sephora outlines the following goals and business practices: Make it easy to pin from Sephora.com Use email to encourage Pinterest engagement Encourage customers to pin their beauty on the 'shopping lists' 3. What aspect of Pinterest does Bridget Dolan, VP of Interactive Media at Sephora, note that she finds the most fascinating? Her phone rang as Bridget Dolan was blowing air at the Sephora store on Powell Street in San Francisco. That's a lot of time whenever she passes within a few feet of the Sephora store, really, which in her role as vice president of Beauty Emporium is often digital marketing. In a report on his phone screen, Dolan was informed that he had a Sephora gift card with more than 7,000 loyalty points to spend on gossip and gossip. Detecting her proximity to the store, the Sephora app on her iPhone activated the Passbook, Apple's Coupon and Ticket Storage app to remind her. "I like to think of passbooks as a magnet to draw customers into the store," he said. "Suddenly, I like, 'I have a red hot gift card in Sephora that I forgot about. 4. What are some of the keys to launching a successful Pinterest marketing campaign? Simply put, Pantheist is a frivolous, aggregate of millions of people's tastes. Before you begin, you need to clearly define your cleaning process, your brand, and the purpose of your campaign. Once they are

established, start the campaign. Create your profile, create your own boards, and take advantage of the site to introduce new products, show the best sellers, and present your business directly to your customers. The next step in the campaign is to personalize it according to your brand. Pinterest allows your company to translate itself through images and pins. Like all social media sites, content is king. Fix your brand with a feature of applicable, pleasant, interchangeable content, thus adding value to your brand. Re-pin images that enhance your brand and provide a different kind of image from your industry. Your boards should be a reminder of the things that strengthen your business, your best services, and your brand-specific style of representation. 5. Why is Pinterest an ideal marketing platform for a company like Sephora? Pintourist is an ideal network for retailers like Sephora. Pinterest provides a visual design board to promote the product, as well as add value to consumers by adding category organization, direct contact and lifestyle. For example, Sephora's boards are not just "embarrassing" or "lipstick", but fit unique opportunities, trends and titles. Pinterest has also proven itself to be a driver of stable revenue. Sephora recently reported that Pinterest users spend 15 times more on products than Facebook followers. This is likely due to the intent of the users of these networks. - Facebook is seen as a social tool for communication, while Pinterest is a shopping bulletin board known for its impressive referral traffic. 6. What are some other examples of industries well suited to Pinterest marketing campaigns ? For more information on these business practices, Pin is a successful example of Pinterest's advertising campaigns that can include this innovative media tool as a key part of their social media campaigns. IKEA IKEA is a great example of a global company that has used social media to its advantage in innovative ways. With over 10 million monthly viewers and over 500K followers. And this is just the IKEA USA page, they have established a global presence. Lonely Planet Travel is another popular type on Pentecost, with about three-quarters of consumers claiming that they find branded travel content useful. Boards displaying dream vacation and trip planning topics are popular, and many people use the platform to search and bookmark accommodation.

1. What event inspired the founders of Away to create their company? 1. The incident that prompted the founders to form their own company when the Ther suitcase broke down at Zurich Airport. While looking for alternatives, they noticed that existing brands are very expensive and there is a potential market for stylish suitcases in the reasonable price range. Due to this incident, the recovery of vanity in the market encouraged the distant founders to start their own company. 2. How did Away’s founders determine whether or not there was a market for the company they hoped to build? 3. What is the objective of Away’s customer experience team?

The goal of the remote customer experience team is to capture customer feedback and send it to our development team so that they can incorporate the features suggested in the product and enhance the travel experience. 4. Does Away see itself as purely a luggage company? Far sees itself as a travel company, focusing on all the products and offers that are used in the travel segment, rather than a luggage company. 5. How does CEO Korey’s attitude towards expertise differ from that of other CEOs, in her own words? CEO Corey's approach to skills differs from other CEOs in that he employs people for their ability and mindset rather than current skills or experience....