Shangrila hotels- case study-business plan PDF

Preview

Summary

best example for study help an get an idea for assignmnet...

Description

1

Physical characteristics of the hotel:

1.1 About hotel (hotel type, location) Shangri-La Hotels and Resorts (Chinese: 香格里拉酒店) is the trading component of Shangri-La International Hotel Management Limited, a Hong Kong-based overall convenience association. Set up by Malaysian big boss Robert Kuok in 1971, the association has more than 100 shower motels and resorts with more than 40,000 rooms in Africa, Asia, Europe, the Middle East, North America, and Australia. The association's authoritative focus is in Kerry Center [zh] (嘉里中心), Quarry Bay. Shangri-La has 5 brands across different market partitions including Shangri-La Hotels, ShangriLa Resorts, Traders Hotels, Kerry Hotels, and Hotel Jen. The five-star lavishness lodgings of the chain can be found across Africa, Asia, the Middle East, Canada, Oceania, and Europe.

1.2 History: Shangri-La Hotels and Resorts is an agreeableness tie that was set up by Robert Kuok in 1979 in Hong Kong. The basic selling motivation behind Shangri La Hotels is the organization's quality and vibe which is calm and peaceful. The Hotel involves segments of place where there is greengage, dynamic, and relaxed up the air, brilliantly completed nurseries, and open and luxurious guest rooms. The Shangri-La Hotels and Resorts have a chain of around 95 motels and around 38,000 rooms across Asia, Europe, America, the Middle East, and Australia. The social affair has been attracting customers similarly as the assistant through long-standing client programs and has a consistent guest affirmation program – Golden Circle. The housing network selected a yearly turnover of around 2.56 billion TTM and has around 3,00,000 specialists

1.3 Organizations Shangri-La Hotels (Malaysia) Berhad is participated in Malaysia with confined commitment and is traded on the Bursa Malaysia Securities Berhad (stock code 5517). Shangri-La Hotel Public Company Limited is participated in Thailand with confined commitment and is traded on the Stock Exchange of Thailand (stock code SHANG). Shangri-La Hotels and Resorts is a convenience tie that was set up by Robert Kuok in 1979 in Hong Kong. The fundamental selling reason for Shangri La Hotels is the organization's quality and vibe which is serene and calm. The Hotel contains areas of place that are known for greengage, vivacious, and extricated up the atmosphere, magnificently masterminded nurseries, and open and outrageous guest rooms. The

Shangri-La Hotels and Resorts have a chain of around 95 lodgings and around 38,000 rooms across Asia, Europe, America, the Middle East, and Australia. The get-together has been attracting customers similarly as the associate through ordinary client programs and besides has a persistent guest affirmation program – Golden Circle. The hotel network enlisted a yearly turnover of around 2.56 billion TTM and has around 3,00,000 specialists.

1.4 List of physical characteristics: Shangri-La Hotels and Resorts

2

Type

Public company

Industry

Hospitality

Founded

1971

Founder

Robert Kuok

Headquarters

Hong Kong

Number of locations

101 (2019)

Area served

Worldwide

Products

Hotels, resorts

The infrastructure of the hotel:

Notwithstanding our energizing feasting If you require assistance not recorded here, kindly let us know.

2.1 Facilities:

  

Gathering, and Procedures Facilities Offices for available access Stopping Facilities

2.2 Services:           

24-hour Caretaker Service Steward Service in Sets Vehicle Rental Service Unfamiliar Argument Counter House Doctor on Call In-room Spa Services Clothing and Clean Service Photograph Dispensation Service Postal/Courier Service Safe Deposit Box Remote and Strengthened Internet access all through the lodging

2.3 Children:    

Infant Sitting/Child Care Unique menus Travel and Transportation: Valet Parking - Find out additional

2.4 Client Loyalty programs: The visitors who stay frequently in Shangri-La Hotels and Resorts have a persistent guest affirmation program named Golden Circle which hoards reliability centers for customary customers during all of their visits. These centers are then reestablished to benefit different preferences, for instance, room up the degree, free stays, or luxury altered dinners. These activities have had the alternative to make an immovable customer base.

2.5 Transportation facility: Nearby the International Convention Center, Shangri-La Hotel, Guangzhou, appreciates simple admittance to the focal business area, amusement and shopping objections.

2.5.1 Taxicabs: Taxicabs can be flagged down at the inn stands or in the city. In Guangzhou, banner fall is RMB 10 (counting fuel charge), and the rate is RMB 2.6 per kilometer after the primary 2.5 kilometers. Taxicabs can likewise be recruited for the day at an arranged cost. Public Transit:

2.5.2 Transports: Guangzhou has a created transport network that reaches out to each side of the city.

2.5.3 Tram: Guangzhou has one of the broad and current metro networks in the nation. Shangri-La Hotel, Guangzhou is a five-minute stroll from Pazhou Station on Line 8. Along Line 8, there are advantageous exchanges to Line 3 at Kecun Station associating with Central Business District, East Railway Station and Baiyun International Airport toward the north and Panyu District toward the south; to Line 2 at Changgang Station interfacing with Guangzhou Railway Station and Baiyun International Airport toward the north and Guangzhou South Railway Station toward the south; and to Line 4 at Wanshengwei Station associating with Higher Education Mega Center.

2.5.4 Streams: Another arrangement of stream transportation has been dispatched with courses covering riverside hotspots, for example, the Canton Tower, Sun Yat-Sen University, Xidi Dock, and Changzhou Island.

2.5.5 Trains: Guangzhou East Railway Station is a short way from the inn by tram. It is a two-hour train ride from Guangzhou to Hung Hom Station in Hong Kong. Transport administration between the lodging and Guangzhou East Railway Station is given. Kindly enquire with the inn attendant group for the point by point plan. Train travel choices at Guangzhou Railway Station are accessible among Guangzhou and significant urban communities in China. Slug trains at Guangzhou South Railway Station give helpful admittance to Changsha, Wuhan, and close-by urban communities inside significantly diminished time.

2.5.6 Vehicle Hire: Getting around the city in a vehicle with a driver is a protected and agreeable vehicle alternative. If you don't mind enquire with the inn attendant group for additional subtleties...