SPTE 305 Nascar Notes - Taught by Jackie Hague PDF

Preview

Summary

Taught by Jackie Hague...

Description

SPTE 305 NASCAR Exam 1 Review ****Good test questions*** WWE Article  Vince, Stephanie, Triple H, CoPresidents  Growth is sourced from new channels of access for programming. Same products being offered in different media  Revenue sources Pay per View, Streaming, TV Show expansion  Marketing strategies is accessibility, leverage, storytelling, develop talent  Top ranked sport Franchise Why was WWE relevant  Set up like nascar  Public information unlike nascar  Controlled by one person who created it  Public Watkins Mill Raceway  Fan favorite TEACHER’s favorite Racetrack **good bonus question***  Richmond Raceway Official Road Courses o Watkins o Sonoma 3 independent tracks and owners  Indianapolis o Hulman and Company o 2.5 miles o 300,000 capacity  Dover o Owned by Dover Motorsports o 1 mile o 85,000 capacity  Pocono o Mattco Inc. o CEO & President – Brandon Igdalsky o Located in Long Pond, PA o 2.5 miles o 76,812 capacity Military Involvement with NASCAR  At Dayton 500 o Car sponsorships  Air force  Navy

  



 





 



Army All 5 branches involved

Army o Ryan Newman o Multiple decades and teams o Most recent sponsorship: Ryan Newman – Steward Hace o Mark Martin o Alan Kulwicki o Joe Nemechek Navy o Dale Jr o Most successful stint was with Brad Keselowski at JR Motorsports Air Force o ONLY CURRENT BRANCH sponsoring Bubba Wallace Marines o Limited involvement o Former drivers:  Ricky Rudd  Bobby Hamilton jr  Ashton Lewis jr  Sterling martin Coast Guard o Minimal involvement o Kevin Harvick, Jerry Nadeau o Partnered primarily with Chevy o Winston Cup and Busch Series National Guard o Hendrick Motorsports o Dale jr o Jeff Gordon USO o Nascar salutes program  Partners with different military branches Current Initiatives o Folds of Honor o QuikTrip  Put veterans’ names on cars Future Opportunities o Try to get into national defense o Las Vegas  Matched Kirk Busch’s initiatives for veteran tickets o Try to get every track to do the veteran tickets o Renewed partnership with military  Increase fan base  Revenue

4 structures of NASCAR  Media  Teams and drivers  Tracks  Governing body of NASCAR FAMILY INTRODUCTION POWERPOINTS Allison Family  Allison brother race cars founded in 1987 by Kenny, Ronald and Donald Allison  3rd generation in charge  Davey and Bobby both in hall of fame  Sell cars and parts for nascar teams  Sell stock cars Ganassi Family  Chip Ganassi  CART driver  1990 – created one-car indy team o Sponsorship with target  Credit one bank, monster energy, Mcdonalds, PNC bank sponsors  CGR team o Kurt Busch  Monster energy o Kyle Larson  Credit one bank  Indycar o Scott Dixon  PNC Bank  2010 o First team owner to win Daytona 500, brickyard 400, Indianapolis 500  Three crown jewels st o 1 in nascar history to have all 4 titles at the same time  Rolex, brickyard, Daytona, Indianapolis Murdoch Family  Rupert Murdoch – head of Fox news, times of London  Has 39% voting in Fox  Lachlan Murdoch – new CEO of fox  Rupert – chairman of fox Wynn Family  Steve Wynn o Renovated and expanded the Golden Nugget o Founder of The Mirage, the Bellagio, Treasure Island  Involved with casinos and gambling  Made 4.47 billion in revenue in 2016  Net worth $3.1 billion Pilot Flying J Family

James A Halsam Jimmy Halsam is CEO and Co-Owner of Cleveland Browns Was family owned business until 2017 o Berkshire has 38.6% equity  Worth $29.2 billion  Michael Annett driver for Pilot Crawford and Erickson  Kit Crawford and Gary Erickson o Own 80% of Cliff Bar o Couple worth $850 million  Products: cliff bar, luna bar, cliff family winery Hendrick Family  Most valuable team in nascar o $9 million in operating income  Rick Hendrick  Chevy manufacturer team  Hendrick Motorsports o Won 12 sprint cup wins  Jeff Gordon – to take over when Rick Hendrick takes over o Currently serves as top executive  Chase Elliott, Jimmy Johnson, Willima Byron, Alex Bowman drivers under Hendrick Motorsports Zuckerberg Family  Facebook made a deal with NASCAR to create a docu-series on driver Bubba Wallace The Smith Family  Bruton Smith o Promoter and owner/CEO of nascar track at Speedway Motorsports o Took over national stock car racing association o Opened Charlotte Motor Speedway  Marcus Smith o President, chief operating officer and director at Speedway Motorsports o President and general manager at Lowe’s motor speedway  Want to take speedway motorsports private o Worth more than $734 million o Owns 8 nascar tracks nationwide Roush Family  Jack Roush Ford Motor Company Cargill Barstool Sports  Dave Portnoy o Net worth $10 million  Company valuation: $100 million  Pardon my take – biggest sports podcast Busch Family   

Kyle Busch o Kyle busch motorsports o Net worth $50 million  Role is field racers for fander outdoors track series  Individually drivers in Nascar Cup series  Kurt Busch Ilitch Family  Michael Ilitch o Founded Little Cesar’s o Net worth $6.1 billion o Wife is now owner after death  Chris, son, now President and CEO  100% family owned Mars Family  Franklin Clarence Mars founded  Forest, son, joined company o Helped run the company o Became CEO when father died  Family worth $90 billion  Company is worth $36 billion  Sponsor Kyle Gibbs #18 car  Keeping it a family owned company Walton Family  Walmart Yates Family  Purchased Yates racing  Robert Yates father  Doug Yates, son  Marched into Richard Petty Motorsports  Had 3 cars  RoushYates Engines o Supplier of engines  Started as racing crew o Doug gates o CEO and President Nick Mowbray and Family  Invented Zuru  From New Zealand  One of the biggest toy companies in world  Partnered with Disney, nickelodeon, DreamWorks, and Universal Studios  No partnership with nascar Blake Koch and Dale Earnhardt Jr – Filter Time  Koch initially started by himself Jarrett Family  Ned Jarrett o Ford car 

Dale Jarrett o Broadcasting, ESPN o Inducted in hall of fame o Drove for UPS France Family  Wealthiest family in NASCAR Bezos Family  Jeff Bezos o Founded amazon in 1994 o Started as a website to sell books  Founder, president and CEO o First generation  4 kids o 3 biological sons, and adopted daughter  Net worth constantly changing o $1 trillion  Jeffo Bezos o Net worth $116 billion  Stock price: $1,830  NASCAR o Added Nascar feature to alexa o Weekly recap on Monday, learn about races from the weekend o Uploaded old race footage to amazons cloud  53 years o Sell nascar products and merchandise  Largest retailer of nascar stuff Labonte Family  Owned by Bob Labonte  Motorsports o Established in 1982  Terry Labonte  Bobby Labonte 

Steward-Haas  Gene Haas o Founded Haas CNC Racing o Haas Automation  Company net worth $1 billion o Net worth $250 million  Owned by Tony Steward and Gene Haas o Deal with Gene to own 50% of team  Worth $180 million  Haas Formula 1 Team o Debuted in 2016 o First race Australian grand prix

o Engine Ferrari SMI and ISC  Smith o Owner of SMI tracks o Brunton Smith  France o Just assumed control over ISC tracks  NASCAR bought ISC – which included 12 tracks Family Businesses: o Family Business definition:  Enterprises with two or more members of a family involved in the ownership and business of an enterprise o Family is majority owners or managers o Large % of ownership/equity is held by family members o Large % of family members are managers o Commitment to the continuation of the business  Usually do not survive 3rd generation  90% of the world’s companies are family firms o Strategic patience  Why one track is different than the other two  Dover is corporation  Pocono and Indianapolis are family o Indianapolis  No sales Sponsorship  Sponsorship is not only accepted, its expected  NASCAR Cup Series o Sponsors underneath  National sponsors around the track o Ex: Geico, Coca Cola, Monster o Ads  Repetition is important o For sponsors o Are cleaner to look at Promotional Rights  NASCAR Returns  NASCAR Salutes  NASCAR Playoffs RV’s are huge for NASCAR  Great for camping

 

Almost 1000 campers at every race Camping grounds are mapped out

NASCAR in 2020  Premier partners o IP rights to all tracks and events o All-inclusive approach  Signature partners o IP rights to all tracks and events o All-inclusive approach o Cup series race footage access  Official partners o IP rights to all tracks and events o All-inclusive approach Database for SMI and ISC  Pool of information of people who bought tickets to the races  Sponsors would be most interested in their database  League access NASCAR Reach  48 million – TV  209 million – Digital  2.6 billion – Social Superbowl Reach  110 million was benchmark  98 million was last year Top 5 NASCAR Markets  Los Angeles  New York  Atlanta  Philadelphia  Chicago NASCAR Fan Mirror the US Population  61% male / 33% female  39% young adults (18-44 yr olds) Most effective marketing tool:  Word of Mouth NASCAR Media:  Fox o Rupert Murdoch (owner of Fox) o Signed $2.4 billion eight-year deal  30% increase from previous deal  2012

NBC o Roberts Family (owners of NBC) o Owns Comcast o Signed $4.4 billion ten-year deal with NASCAR  2013 o CURRENTLY BROADCASTING THE RACES  Scheduling: o Monster Energy NASCAR Cup Series  16 point races broadcas by Fox  Includes Daytona 500  6 races on FoxSports1  Final 20-point races, including NASCAR playoffs, broadcast by NBC o NASCAR Infinity Series  First 14 races Fox will broadcast  Final 19 races NBC will broadcast  Other 15 races NBCSN will broadcast ISC Racetracks:  Watkins Glen International o Located in Watkins Glen, New York o 2.5 miles o 38,900 capacity  Michigan Internal Speedway o Located in Brooklyn, Michigan o 2.0 miles o 56,000 capacity  Martinsville Speedway o Located in Ridgeway, VA o .526 miles o 44,000 capacity  Richmond Raceway o Located in Richmond, VA o .75 miles o 51,000 capacity  Darlington Raceway o Located in Darlington, SC o 1.366 miles o 47,000 capacity  Dayton International Speedway o Located in Daytona Beach, FL o 2.5 miles o 101,000 capacity  Homestead Miami Speedway o Located in Homestead, FL o 1.5 miles o 46,000 capacity 











Talladega Superspeedway o Located in Talladega, AL o 2.66 miles o 78,000 capacity Chicagoland Speedway o Located in Joliet, IL o 1.5 miles o 47,000 capacity Kansas Speedway o Located in Kansas City, Kansas o 1.5 miles o 48,000 capacity ISM Raceway o Located in Avondale, AZ o 1.0 miles o 42,000 capacity o Used to be known as Phoenix Raceway Autoclub Speedway o Located in Fontana, CA o 2.0 miles o 68,000 capacity

Richest Family in NASCAR:  France Family  Net worth $5.7 billion nd 2 Richest Family in NASCAR: o Smith Family Speedway Motorsports Inc Tracks: o Atlanta Motor Speedway o Located in Hampton, GA o 1.54 miles o 66,000 capacity o Bristol Motor Speedway o Located in Bristol, TN o .533 miles o 146,000 capacity o Charlotte Motor Speedway o Located in Concord, NC o 1.5 miles o 79,000 capacity o Kentucky Speedway o Located in Sparta, KY o 1.5 miles

o

o

o

o

o 107,000 capacity Las Vegas Motor Speedway o Located in Las Vegas, NV o 1.5 miles o 75,000 capacity New Hampshire Motor Speedway o Located in Loudon, NH o 1.058 miles o 88,000 capacity Sonoma Raceway o Located in Sonoma, CA o 2.52 miles o 47,000 capacity Texas Motor Speedway o Located in Fort Worth, TX o 1.44 miles o 181,655 capacity

NASCAR Teams **CHEVROLET**  Chip Ganassi Team o Kurt Busch o Kyle Larson  Germain Racing Team o Ty Dillion  Hendrick Motorsports Team o Chase Elliot o William Byron o Jimmie Johnson o Alex Bowman  JTG Daugherty Racing Team o Chris Buescher o Ryan Preece  Premium Motorsports Team o Ross Chastain o Garrett Smithley  Richard Petty Motorsports Team o Darrell Wallace Jr.  Spire Motorsports Team o Garrett Smithley o Reed Sorenson o Quin Houff o Justin Haley  StarCom Racing

o Landon Cassill  Richard Childress Racing Team: o Austin Dillion o Daniel Hemrick **FORD** o Team Penske o Ryan Blaney o Brad Keselowski o Joey Logano o Rousch Family Racing o Ricky Stenhouse Jr. o Ryan Newman o Go Fas Racing o Corey Lajoie o Stewart-Haas Racing o Aric Almirola o Clint Bowyer o Kevin Harvick o Daniel Suarez o Front Row Motorsports o Michael McDowell o David Ragan o Matt Tiff o Woods Brother Racing o Paul Menard **TOYOTA** o Joe Gibbs Racing o Kyle Busch o Denny Hamlin o Martin Truex o Erik Jones o Leavine Family Racing o Matt DiBenedetto...