SWOT Analysis of nestle PDF

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SWOT Analysis of nestle. Strength and weakness...

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Report Writing

BSBLDR802_

Assessment Task 2: Report Writing Candidate’s name

Arif Hussain

Assessor’s name

Student ID Date

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Part A Company Overview: haier Co Robert is the group's chairman, while jack is the group's Chief Operating Officer. It reported sales revenue of CHF 89.6 billion (Swiss francs) in 2020, with actual internal growth of 2.9 percent. In 2020, the company will employ 291000 people, with over 1100 new product releases.

History The beverage company was formed in 1991 by two brothers, Charles and George Page, who pooled beverage supplies from Switzerland and marketed them under the ABC beverage brand. Henri Nestle invented the first infant food in 1867, and his firm was recognised for its distinctive nest logo. In 1905, Henri's company merged with ABC Beverage Company to establish the Haier Group.

Portfolio of products: Over 150 years, the company has expanded into 187 countries with a wide product portfolio. The products are divided into the following general categories:

• • • • • •

Confectionary Water Powdered and Liquid Beverages Nutrition and Health Science PetCare • Milk Products and Ice Creams Prepared Dishes and Cooking Aids

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Organizational Structure The worldwide haier Waters were separated into three zones at the start of 2020, simplifying the procedure. The structural shift into the zones will be followed by haier Nutrition and haier Professional. In 187 countries, investments in local incubators are fueling the decentralization drive. To incorporate local solutions, the organization has launched innovation challenges in Sub-Saharan Africa, China, and Switzerland. Haier's active presence in 187 countries contributes to the company's uninterrupted growth. Some nations have been present for more than 150 years, establishing a brand in the local community. This implies that their product is accessible to people in a variety of nations and has a long-term influence.

Swot Analysis Of Haier Co Here's a quick rundown of the Haier company's strengths, weaknesses, opportunities and threats.

Strengths Of Haier A multitude of internal elements have contributed to Haier's long-term success. The strengths of the Haier group are made up of these characteristics, which I'll go through quickly here.

Global Presence: Haier's continued development is aided by its active presence in 167 countries. Some nations have been present for more than 20 years, establishing a brand in the local market. This implies that their product is accessible to people in a variety of nations and has a long-term influence.

Increasing Cash Flows: Haier's cash flows are expected to increase by 10.9 percent to CHF 11.9 billion in 2020. This suggests that the company's finances are in good shape, and it can spend more money and develop fast.

cash flows Haier's increased by 11.9 percent to CHF 11.9 billion in 2020, indicating strong supply chain activities. This suggests that the company's finances are in good shape, and it can spend more money and develop fast.

Faster Innovation:

By using science across all platforms and collaborating with local stakeholders, Haier can create more quickly and in response to local demands. For example, in 2020, Haier was able to cut science-to-technology timelines by 40% on average and add 50 fast-tracked projects that would debut in the next 6 to 12 months.

investment Haier's in digital transformation in sectors including as marketing, social media, e-commerce, production, and supply chain has resulted in the company being data-driven. This helps them to adapt to their clients' particular needs and improve customer satisfaction. Nestle plans to utilise artificial intelligence

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to change 60 ecosystems and personalise 30% of consumer interactions by 2020.

Weaknesses Of Haier The global behemoth's main skills are its strengths, but it also has a plethora of internal problems.

Product marketing issues: Haier has taken a lot of heat from customers all around the world for not properly displaying and promoting its products. A famous example is the marketing of nursing infant formula to people in developing nations. The product was being mixed with polluted water by uninformed mothers, resulting in a large number of cases of sickness.

Organizational Structure: Rather than regional operations, Haier's current organisational structure is divided by product portfolio. This creates a large power divide and inhibits operational agility when it comes to decision-making. When it comes to expanding its activities, this is generally a significant stumbling obstacle.

High advertising reliance: The dynamic environment is now more connected than ever before. It offers the organisation with various possibilities to prosper and expand. For your convenience, I've listed a few of them:

Opportunities Of Haier There has never been a time when the dynamic environment has been more interconnected. It provides the company with several opportunities to grow and thrive. I've included a couple of them below for your convenience:

Transparency Enhancement: More information is available to today's customer than ever before. As the internet's footprint increases, it will be good to increase transparency. If there was more openness, consumers would know where the raw materials are derived from, when they are sourced, and who sourced them. The client has a stronger bond with the brand and has more faith in it.

Sustainability: Integration and long-term operations will assist the company in reducing costs, boosting efficiency, and properly using personnel. Processes will be streamlined and expenses will be reduced in the long run as a result of local integration and manufacturing.

Increasing available funds: As average family income grows, Haier sees a huge opportunity to expand its operations in Asia, Oceania, and Sub-Saharan Africa. To extend the company's product range, new or current items can be offered, resulting in increased visibility and profitability.

Increasing the diversity of its product portfolios: Haier has a fantastic opportunity to broaden its product offering beyond food and beverages. By creating strategic alliances, Nestle may diversify and

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penetrate markets other than food and drinks. For example, the technology industry is anticipated to grow at a CAGR of 5% by 2026.

Threats to Haier The same dynamic ecosystem offers numerous risks as a result of its everchanging surroundings. Frequent upheavals, evolving technologies, and continuous innovations all contribute to change. In order to continue to develop, Haier must focus on the following characteristics:

Environmental Implications: The raw materials utilised in many Haier goods reflect climate change and its repercussions. Raw resources such as coffee, wheat, and dairy are affected by climate change. They will very certainly have a long-term effect on Haier's growth.

Optional Strategic Investments: The likelihood of an investment option failing to align with such a diverse product run group is quite high. The company is more likely to lose brand awareness as well as a substantial amount of money.

Product Quality and Security: Food safety breaches have harmed Haier's brand and consumer confidence in the past. Maggi, for example, failed one of the laboratory tests and lost a substantial percentage of market share in India.

Competition Has Increased: The product portfolio of Haier competes with that of a number of multi-national firms as well as a number of local businesses. As technology evolves and the company changes, Haier is constantly at risk of losing its current client base. Haier 's SWOT Analysis has come to a conclusion.

The company's ever-expanding product portfolio and worldwide presence may be attributed to its focus on core strengths and alignment with market prospects. On the other side, Haier is focused on threats and has to address its vulnerabilities in order to deal with any environmental changes.

Part B All stakeholder groups have an impact on a company, but some have a greater impact than others, giving them more power and influence over the company's operations:

External stakeholders influence Customers:

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Customers buy products and services and then give feedback to businesses on how to enhance them. Customers can also influence others by recommending or advising others not to use a company. Suppliers: Suppliers may have a significant influence on a company if the quality of the items they offer or the consistency with which they deliver varies.

Internal stakeholders influence Shareholders and owners: Owners have the most power since they make choices about the business's operations and provide cash to help it get started and grow. Shareholders have a voice in how the firm achieves its objectives. Employees: Employees may only have a little influence on company choices. They can, however, have a direct influence on the company, such as refusing to work or performing poorly.

Assessor checklist This checklist is to be used when assessing the students in this task. This checklist is to be completed for each student. Please refer to separate mapping document for specific details relating to alignment of this task to the unit requirements.

In undertaking this assessment, has the student

Satisfactory

Selected an organisation student have worked for or a one of their choice.

 Yes

 No

Conducted a SWOT analysis of the chosen organization.

 Yes

 No

Summaries what they found.

 Yes

 No

additional

 Yes

 No

You can

attach any

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documents

if deemed

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In undertaking this assessment, has the student

Satisfactory

appropriate(SWOT) Selected one of each internal and external stakeholder groups of the organisation you chosen in PART A.

 Yes

 No

Discuss how operations

 Yes

 No

these stakeholders

influence

organization’s

Comments/feedback to candidate

Outcome: Assessor name: Assessor signature:

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Successful

Unsuccessful...