SWOT analysis of Sobeys PDF

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SWOT analysis of Sobeys Strengths of Sobeys Sobeys operates in all 10 provinces in Canada. It has over 1500 stores and operates under different banners e.g. Sobeys, Safeway, IGA, Foodland, FreshCo, Price Chopper, and Thrifty Foods and Lawtons Drugs. It employs approximately 125,000 people. Sobeys installed more natural refrigeration systems in its stores than all other food retailers in North America combined to reduce annual carbon emissions. This initiative has resulted not only in the reduction of carbon emissions, but also in the attainment of some awards and accolades. For example, the Retail Council of Canada awarded Sobeys an ‘Excellence in Retailing Award for Energy and Environmental Sustainability’ in 2013. Over the years, Sobeys has put a lot of efforts to modernize its retail network. It also improved productivity and introduced a very good number of innovative and service offerings. One more thing is that Sobeys provides 24 hours service to their customer for grocery and many more services. Weaknesses of Sobeys The recent financial performance of Sobeys is an area of concern. It had disappointing financial results both in fiscal 2016 and fiscal 2017. Consequently, Empire Company Limited, the parent company of Sobeys, saw almost 10% fall in its shares at one point. Another weakness to consider is the pricing strategy of Sobeys. It prices its offerings higher than some competitors. However, some analysts observe that Sobeys has moved to lower prices in some of its offerings. Opportunities for Sobeys Sobeys is the second largest grocery retailer in Canada. It has good opportunities to grow further in the country. Companies can grow further by many ways e.g. opening new stores and online sales channels. Sobeys’ recent deal with a British giant ‘Ocado’ demonstrates the former’s determination to penetrate further in the Canadian market. It has been reported in the media that Ocado will help Sobeys to build a website and mobile service, and manage its delivery system and customer service. Similarly, opportunities for Sobeys also exist in overseas market development. Threats to Sobeys Threat is the last element to address in the SWOT analysis of Sobeys. Threats may come from different sources e.g. competition, new legislation, and changes in demographics. Sobeys faces a stiff competition from companies such as Loblaw, Wal-Mart Canada, and Costco Canada. https://www.howandwhat.net/swot-analysis-sobeys-sobeys-swot-analysis/...