Syllabus - e-business PDF

Preview

Summary

Download Syllabus - e-business PDF

Description

Course Syllabus Course Name: Course Code & Section No: Semester:

E-business and e-commerce management MGT329

INSTRUCTOR & DEPARTMENT INFORMATION 1. Instructor Name Dr. Aziz Madi 2. Office Location B308 3. 4. 5. 6. 7.

Office Hours Office Phone Email Address Department Links

[email protected] Management Sciences amadi.weebly.com

COURSE & SECTION INFORMATION Course Prerequisite(s) Credit Hours 3 C.H Course Description

Course Objectives

To provide the learner with real-world information allowing them to attain a comprehensive level of understanding of the use of information and communication technologies for conducting and supporting business activities in the developing Information Society. Learners will acquire skills which would allow them to better function in the digital business environment and make better use of electronic tools such as the Internet. The course should give a clear understanding of the strategic impacts of use of electronic tools and their effects on the way business and business activities are conducted today. 1. To investigate the strategic implications of e-commerce with emphasis on existing companies 2. To navigate the broad range of positioning strategies available within the e-commerce landscape 3. To develop the ability to quickly and effectively research Internet companies and strategies 4. To learn to distinguish between temporary tremors and seismic shifts in the unstable ecommerce landscape

LEARNING RESOURCES AND TEXTBOOK(S)

Main text: (more recent editions of the following, or at least)

-

Dave Chaffey (2015) Digital business and e-commerce management; strategy, implementation and practice. Pearson. UK.

Other readings:

- Kenneth Laudon, Carol Guercio Traver (2010) E-commerce : business, technology, society,. - 6th ed. (International ed.) - Dave Chaffey (latest) E-business and e-commerce management : strategy, implementation and practice, 3rd ed - Halligan Brian, Shah Dharmesh (2014) Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online TEACHING STRATEGY (Online, classroom, blended, selfdirected through CD, web-based courses and DVD,…)

Class participation is a significant component of the grade for this course. Your grade will be positively affected by your interest, effort, presentation, and quality of class participation and negatively affected by inappropriate behavior in class. You should be prepared to discuss assigned readings, homework problems, cases, and current events. You should be prepared to interact with the professor and other students and to offer corrections and alternative opinions. Talking a lot in class is not necessarily quality class participation. Quality contributions to the classroom are important. Examples of good contributions include: starting a class discussion with a good overview of the problem at hand, synthesizing and summarizing class discussions, constructive criticizing and adding to the contributions of others, sharing relevant experiences with the class and responding effectively to the criticisms and ideas of others. Examples of unsatisfactory contributions include: absence, being unprepared when called upon, and offering answers not supported by analysis.

Grading tool Midterm Exams (1)

Points 30

Homework

10

Projects (Group)

20

Final Exam

40

CLASS RULES OF CONDUCT

1. Use of cell phones in class is not permitted. 2. Academic Integrity Policy: School of Management and logistic Sciences does not tolerate academic dishonesty by its students. At minimum, students must not be involved in cheating, copyright infringement, submitting the same work in multiple courses. Students are advised that violations of the Student Integrity Code will be treated seriously, with special attention given to repeated offences. Please Refer to GJU Student Handbook, Sections: “Disciplinary Actions” and “Procedures and Guidelines”.

LATE ASSIGNMENT POLICY

Assignments and projects are expected in on the due date. Any late assignment or project will not be accepted without an official excuse. GROUP PROJECTS POLICY

To develop your ability to manage and organize group work you are required to set yourself in a group since some exercises are assigned for you as a group. You should form groups on your own. Each student is responsible to sign himself to a group. Students are expected to contribute to the class discussion throughout the term. If you are unwilling to make a commitment to preparation at a high level and consistently follow it all the way through during the term, then DO NOT TAKE THIS CLASS. Missed Classes or Late Arrival at Classes, Homework and Exams Make-up Policy Each student is responsible for all information disseminated by the instructor during the class time. If you are late to class or miss a class for whatever reason it is your responsibility to find out from your peers (not me) what went on in class. Usually there will be no make-up exams, unless the student is able to get valid excuse and presented to me and not the Dean. If you miss the final exam you need to contact the department chairperson to validate your excuse within 72 hours from the final exam date or you will get a failing score in the course. ATTENDANCE POLICY

Students are required and expected to attend all classes and participate in class discussion. GJU University mandates failing students who are absent 15% or more from their classes, even if such absences are excusable. Please Refer to GJU Student Handbook COMMUNICATION POLICY

You are always welcome to come and see me. To make an appointment outside office hours please contact me by sending an e-mail to [email protected]. Make sure you send me an e-mail at the beginning of the semester to add you to my contacts, you hold responsible for any announcements I make via e-mail! (always check your e-mail).

STUDENTS WITH SPECIAL NEEDS

It is GJU University policy to provide educational opportunities that ensure fair, appropriate and reasonable accommodation to students who have disabilities/special needs that may affect their ability to participate in course activities or meet course requirements. Students with disabilities are encouraged to contact their Instructor to ensure that their individual needs are met. The University through its Students Affairs will exert all efforts to accommodate for individuals’ needs.

STUDENT COMPLAINT POLICY Students at GJU have the right to complain regardless of the nature of the issue. You are advised to register a formal complain with your department head first. If the issue is not resolved, then Your Dean, if not then the President of the University.

COURSE CONTENTS & SCHEDULE

Chapter#

Title

Chapter 1

1 Introduction to digital business and e-commerce

Chapter 2

2 Marketplace analysis for e-commerce

Chapter 3

3 Digital business infrastructure

Chapter 4

4 E-environment

Chapter 5

5 Digital business strategy Mid term

Chapter 6

6 Supply chain management

Chapter 7 Chapter 8

7 E-procurement 8 E-marketing

Chapter 9

9 Customer relationship management 10 Change management

Chapter 10 11 Analysis and design Chapter 11 Chapter 12

12 Digital business service implementation and optimization Final exam

Note: The instructor reserves the right to make changes to the syllabus if necessary....