The Challenge in Jollibee Marketing Plan PDF

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Summary

As a part of marketing plan template. The challenge pertains to part where a problem from a marketing plan needs to address This is a sample work of the challenge in a Jollibee Marketing Plan....

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The Challenge Jollibee, one of the most known fast-food restaurants in the Philippines, is continuously growing up to this day. The fast-food restaurant has developed throughout the years and is much more accessible today that any paying customer can readily purchase food with just the tip of their fingers. Jollibee is a dominant market leader in the Philippines being the largest fast-food chain in the Philippines with a network of over 900 stores locally and about 80 stores outside the Philippines - USA (26), Vietnam (32), Brunei (11), Jeddah (7), Qatar, Hong Kong, and Kuwait (1 each), firmly establishing itself as a growing international QSR (Quick Service Restaurant) player. Since Jollibee is constantly expanding internationally with branches almost found worldwide, as of February 2019, Jollibee’s net worth has increased to a whopping P8.3 billion. This allows Jollibee to continue expanding as a business and create more profit benefiting the welfare of the entire company. The overall purpose of this paper is to critically propose a new marketing strategy for the product extended, Jollibee Chicken Wings. This will then help Jollibee improve on their weak aspects in terms of the product offering trends....