The Mobile Marketing Landscape PDF

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The Mobile Marketing Landscape...

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The Mobile Marketing Landscape THE Smartphone Business. Mobile has been a marketing engine, a key connector to other media marketing forms. Consumers use it to engage, to collect knowledge, and to be amused. It is a cornerstone of a multi-screen age where customers use handheld devices such as tablets and smartphones to connect in and out of the home and use them to complement desktop/laptop use and TV watching. Smart devices are no longer accessories, nor instruments that help you handle everyday life. Global statistics tells us that there were 4.8 billion unique smartphone users in 2016 and that it is projected that this figure will rise to 5.7 billion by 2020. There are more smartphone networks worldwide than the whole population when concentrating on smartphones.42 Mobile devices, unlike most networks, are personal, compact, and generally on. In our houses, at work, and in our social spaces, they surround us. In real time, they help navigate our lives, helping us access texts, set reminders, e-mail, text, and calendars for updating. With photo tools, video viewing and social networking, they amuse us. They help us find local restaurants, read reviews of goods, and search for things. Importantly, to assist in the path-to-purchase, people use mobile devices. Several times a day, people search mobile devices, creating multiple contact points for advertisers to participate in this journey. Mobile devices have been important in the customer journey of shopping, whether checking retail costs, looking for a shop spot, exploring product functionality, or buying goods and services. Mobile marketing, unlike most marketing methods, encourages advertisers to interact directly at the point of purchase with buyers, and can be convincing and compelling. Mobile marketing, unlike most marketing methods, encourages advertisers to interact directly at the point of purchase with buyers, and can be convincing and compelling. Mobile Devices Because of the broad variety of handsets, screen sizes, operating systems, browsers, and products that operate in this area, the mobile industry is complex. Function devices include phones, laptops, computers, wearables, mobile gaming devices enabled on the Internet, MP3 players enabled on the Internet and e-readers. Development is primarily powered by smartphones and laptops, but after privacy concerns, connected devices are predicted to grow in popularity. They are conquered. Feature phone is an Internet-bled mobile phone that facilitates e-mailing, messaging, and using, but can not down, unlike smartphones, Apps and download. Feature phones prefer to be cheaper when they load or use software, making the mobile world more dynamic. Mobile terrain is also designed with its own special technologies, which makes it impossible to display reliably through all platforms. In addition to taking pictures, playing music and movies, having GPS navigation, and using software to boost its functionality and capabilities, a smartphone is a more sophisticated mobile phone that has similar functions to a personal computer. Smartwatches and other wearables are becoming very

popular because of the amount and ease of use of brands entering the industry. In Canada, the wearable electronics industry has been rising steadily, with a number of consumer groups holding 2.6 million units. Wearables are devices, either on clothing or on the body, that can be used. Smartwatches, personal care monitors such as the Fitbit, smart clothes, and applications for virtual reality such as Google Glass are included. There are three major mobile device systems in Canada from a platform perspective: Android (Google), Los (Apple), and BlackBerry. Android is the industry leader with a 50 percent market share in the mobile market in Canada, led by Apple's iOS at 38.3 percent, and others (including BlackBerry) at 11.2 percent. There were more than 30 million telephone users in Canada in 2016, with figures projected to continue to rise (Figure 13–9). In Canada, smartphone ownership has hit over 73 percent. Consumers and Mobile Devices Canadian population research shows us that male and female users who use a mobile are similarly split, with 73 percent between 18 and 54 years of age and 74 percent with an annual household income above $50,000. Study from Internet analytics firm com Score shows that during the day, mobile devices play multiple functions. A typical user begins the day reading emails on a mobile at home, uses a desktop or laptop computer at work for business purposes, and returns home in the evening where downtime mostly takes place in front of a TV, with a tablet and smartphone close at hand to respond to text messages, connect to social media, browse the internet, and review applications. A mobile is right at hand at all times in the day and available for personal use. 51 Based on location, condition, and software availability, people have become device-agnostic, moving effortlessly between devices. Canadian information analyst Media Technology Monitor estimates that the top practises were carried out on social media, along with weather monitoring, search engines and contact. With the most popular activities based on the use of search engines, viewing videos, and social networking, tablets tend to be used more frequently for entertainment. M-commerce is the method of online purchase of an item using a mobile device. For testing goods and collecting knowledge, smartphones are also used. Most e-commerce transactions are done on a personal computer, but purchases from mobile devices are the, especially in the 18- to 34-year age range. A modern consumer buying habit known as showrooming, the trend of using in-store mobile devices to search affordable online product ratings and pricing and then buy the cheaper product online, is caused by the widespread use of smartphones at retail. Marketers remember that the store is brought out of the store by handheld devices and makes shopping available on the move, all hours of the day and every day of the week....