TTU CB Class Schedule Online PDF

Title TTU CB Class Schedule Online
Author Nikita Loginov
Course Consumer Behavior
Institution Texas Tech University
Pages 1
File Size 72.6 KB
File Type PDF
Total Downloads 89
Total Views 130

Summary

MAYBE. NOT RIGHT JUST SAYING HAHA BUT I NEED THUS ANSWER KEY FOR AN ASSIGNMENT SO IM WRITING SOME BS ON HERE TO TRY TO FINESS....


Description

Week I

D Class Activity-View Assigned Lecture(s) W Class Orientation F

II

III

IV

V

W

Syl. & Class Rules Discussion Introductory Discussion L: Marketing Ethics and Social Responsibility

F

L: Nike & Air Jordan Ethics

M W F M W F M W F M

L: Consumer Behavior and Technology

Sun 01/16/22

Sun 01/30/22

L: Can the Production Concept Still Work? L: Consumer Research

Chapter 16

Online Discussion Chapter 16 Quiz

Sun 01/30/22 Sun 02/06/22

L: Improving Experiments L: Market Segmentation

Chapter 2

L: Assignment Discussion L: Consumer Motivation and Personality

Chapter 3

Class Exercise E: Audience Profiles Chapter 2 Quiz VALS Assignment E: Snacking Personality Chapter 3 Quiz D: Maslow's Needs D: I Was a Victim of Cialdini's Principles! Infomercial Quiz Chapter 7 Quiz Chapter 8 Quiz

Sun 02/06/22 Tue 02/08/22 Sun 02/13/22 Sun 02/13/22 Tue 02/15/22

Chapter 4 Quiz

Sun 03/13/22

Sun 03/13/22

Chapter 6

D: Perception– Apple’s iPad Chapter 5 Quiz D: Stimulus Generalization Midterm – WK 1 - 9 Chapter 6 Quiz

Chapter 14

D: Guilty Pleasures Chapter 14 Quiz

Sun 04/03/21 Sun 04/10/21

A: Major Purchases Chapter 10 Quiz E: Family Spending D: Do Affluents Just Want to be Served? Chapter 11 Quiz D: Cultural Values Chapter 12 Quiz

Sun 04/10/21 Sun 04/17/21 Sun 04/17/21 Sun 04/17/21 Sun 04/24/21 Sun 04/24/21 Sun 05/01/21

Chapter 13 Quiz E: Global Ads Quiz

Sun 05/01/21 Sun 05/01/21

VII

W F M W F M W

L: Cialdini’s & Infomercials L: Persuading Consumers L: From Print and Broadcast to Social Media and Mobile Advertising L: Exposure, Attention, and Perception

Chapter 15

Chapter 7 Chapter 8

Chapter 4 Additional Material in Folder

F

X

XI

XII

XIII

XIV

M Consumer Learning W F M W F M W F M W F

Due Date

SI Article CARU guidelines Chapter 1

W F M L: Cialdini’s principles of Influence

IX

Deliverables

Chapter 15 Quiz for EC Complete discussion online Chapter 1 Quiz

VI

VIII

Readings Syllabus & Class Rules

MIDTERM L: Consumer Attitude Formation and Change L: Guilty Pleasures Consumer Decision- Making and Diffusion of Innovations Assignment Instructions/Discussion The Family and Its Social Standing

Chapter 5

Chapter 10

Instructions for Discussion Assignment

W L: Cultural Values and Consumer Behavior F M L: Subcultures and Consumer Behavior XV W F L: Cross-Cultural Consumer Behavior: An International Perspective M Final Exam Prep L – Lecture E – Class Exercise D - Discussion

Chapter 11 Chapter 12 Chapter 13

Sun 01/23/22 Sun 01/23/22

Sun 02/20/22 Sun 02/20/22 Sun 02/27/22 Sun 02/27/22 Sun 02/27/22 Sun 03/06/22

Sun 03/27/21 Thu 03/27/21 Fri 03/25/21 Sun 04/03/21...


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