Tutorial 1 - Product Development BB PDF

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a tutorial on product devlopment as seen in tutorial 1 and...

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University of the West of England UFMEEC-15-M Concurrent Engineering and Design For Manufacturing Tutorial: Product Development

Fig. 1.: Generic product development process 1. Identify typical key activities and responsibilities of the primary business function/role of Marketing, Design and Manufacturing during each development phase (phase 0-5) shown in Fig. 1. a. Phase 0 i. Study competitors ii. Identify customer iii. Identify why customers may need product and what they want from the product iv. What is better about your product v. Pricing vi. Market research b. Phase 1 i. Show what stands out about your concept ii. USP iii. Showcase of concept to potential customers c. Phase 2

i. d. Phase 3 e. Phase 4 f. Phase 5

2. Each of the chapters listed in Fig. 1 relates to a particular aspect of the product development process. For each one, consider what types of skills and expertise might be required. a. Communication, planning, manufacturing processes, b. Design skills, risk mitigation c. Market research, customer relationship d. Understanding pros and cons of product, e. Design skills, creative thinking f. Critical assessment g. Testing methods, results analysis h. System engineering i. Production line knowledge, fault analysis, understanding scale of production required j. 3.

Can you make an argument for staffing the development team from the start to finish with individuals possessing all of these skills and areas of expertise?...