TY BMM Notes Senior Citizens PDF

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Notes Compiled by Prof.V.S.Gopal Senior Citizens: The advertisement as a role model of Public opinion has a social cause to play as far as portraying the senior citizens. In presenting this section of the society care to be taken that they are not portrayed in bad light, as sick, dependent, full of ailments, too feeble to take care of them. The portrayal should take care of the dignity of treatment of human beings. The advertisers are expected to portray them as a role model, conscience carriers of value system, which could be guiding factors for generations to follow. Racial and Ethnic Minorities: The advertisement as a role model of Public opinion has a social cause to play as far as portraying the racial and ethnic minorities. Advertisement can be tasteful and in conformity with high moral standards, and occasionally even morally uplifting. Commercial advertisers when they include religious themes or use religious images or personages to sell their products should do them in tasteful and acceptable ways rather than entering in to controversial areas. They should be respectful and show tolerance to the sensibilities of all faiths, and should never portray any community, class in bad light. As far as possible they should be rational in their approach and should avoid social issues that could fan communal disharmony in the social ethos. Standards and Weights and Measures: The Standards and Weight Measures Act 1976 was enacted to establish standard and weights and measures and regulate inter-state trade or commerce in weights and measures and other goods or distributed by weights, measures. The act extends to whole of India. Sale and Distribution of Goods in Packed Form: When commodities are sold and distributed in packed form in the course of inter-state or commerce, it is essential that every package must have a 1) Plain and conspicuous declaration thereon showing the identity of the commodity in the package. 2) The net quantum in terms of standard weights and measures and if in nos, the accurate number therein, 3) The unit sale price of the commodity and the sale price of that particular package of commodity. 4) The names of the manufacturer and also the packer or distributor, should be mentioned on the package. In this regard the Packaged Commodities Rules were framed in 1977. These rules extend to the whole of India and apply to the commodities in packed form which are, or are intended or likely to be sold, distributed or delivered or offered or displayed for sale, distribution or delivery or which are stored for sale, or for distribution or delivery in the course of inter-state trade and commerce. Exemptions:

The rules does not apply to: a) Packages for the exclusive use of any industry as raw material or for the purpose of servicing any industry mine or quarry provided:  Their contents are not more than 5kg, and they are not displayed for sale at retail outlets.  It is not yarn sold to handloom weavers.  It is not a component, part or material used for servicing any vehicle covered under the Motor Vehicle Act 1939, and  The package does not contain any commodity sold by number or length and displayed for sale at retail outlet; b) Commodities (excluding any drug or medicine) whose net weight is 20g or less or 20ml or less, if sold by weight or measure; c) Any package contains fast food items packed by restaurant / hotel and the like d) Drugs covered under the Drugs (Prices Control) Order 1995. e) Agricultural farm products in packages of above 50kg. Further the Central Government may, on application made, permit manufacturers / packers to pack for sale the following types of pre-packed commodities for a reasonable period relaxing any or all the provision of these rules. 1) 2) 3) 4)

Introductory Packs Innovation Packs Trial Packs Promotional Packs.

The Prevention of Food Adulteration Act (1954): The prevention of Food Adulteration Act 1954 aims at making provisions for the prevention of adulteration of food. The act extends to the whole of India and came into force from June 1, 1955. What is Adulterated Food? 1) If the article is sold by vendor is not of the nature and substance or quality demanded by the purchaser or which it purports to be, 2) If the articles contains any substance affecting its quality or of its so processed as to injuriously affects its nature, substance or quality, 3) If any cheaper or inferior substance has been substituted wholly or partly for the article, which injures the nature of the product 4) If the articles are kept in unsanitary conditions where it becomes contaminated or injurious to health. 5) If the articles contains poisonous and other ingredients which is injurious to health 6) If the container of the article is composed of any poisonous or deleterious substance which renders its contents injurious to health. 7) If the article contains any prohibited clouring matter or preservatives or any permitted coloring matter or preservatives in excess of the prescribed limits. 8) If the quality or purity falls below the prescribed standards.

9) Thus adding water to milk also constitute to adulteration.

What is misbranded goods: 1) If its is an imitation or substitute for or resembles in a manner to deceive another article and it is not conspicuously labeled to indicate its true character 2) If it is falsely stated to be the product of any place or country 3) If it is sold by a name which belongs to another article of food. 4) If it is colored, flavored, coated, powdered, or polished as to conceal any damage to articles to appear of greater value than it really is, 5) If false claim are made for it upon the label or otherwise 6) If the package contains it is deceptive with respect to its contents 7) If the package contains labels fictitious names of individual or company 8) If it contains any artificial flavoring, coloring or chemical preservatives in violation of the requirements under the act 9) If it is not labeled in accordance with the requirements of this Act and the rules made there in. Prohibition on Manufacture, Sale, of certain Food Articles: No person shall manufacture, store, sell or distribute a) Any adulterated food b) Any misbranded food c) Food articles to be sold under license without fulfilling the conditions. d) Any food articles the sale of which is prohibited by the Food (Health) authorities. In the interest of Public health. e) Any food article in contravention of any other provision of the Act and Rules framed therein. f) Any adulterant The act of storing and adulterated article of food would be an offence only if storing is for sale. Offences and Penalties: 1) Import, Manufacture, store, sell or distribute food articles which is adulterated by allowing the quality, purity to fall below the prescribed standard, or is misbranded or in contravention of any provisions – imprisonment 6 months which may extend to 3 years and a minimum fine of Rs.1000 or both. 2) Imports, manufactures, stores, sell goods of any adulterant injurious to health – penalty imprisonment minimum 6 months which may extend to 3 years and a minimum fine of Rs.1000/3) Preventing any food inspector from taking samples or exercising any of his powers – minimum penalty imprisonment of 3 years. 4) Giving false warranty in writing in respect of any food article – penalty minimum imprisonment 6 months which may extend to 3 years and a fine minimum of Rs.1000/-

Sale and distribution of any food articles containing any poisonous or any other ingredients injurious to health, which is likely to cause death or grievous bodily harm penalty minimum imprisonment of 3 years which may extend to life and a minimum fine of Rs.5000/-...