Unit outline MKTG1000-Tri3A Singapore PDF

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UNIT OUTLINE Trimester 3A, 2019

Colleges of Business and Technology WA Pty Ltd T/A Curtin College CRICOS Provider Code 02042G

Contents 1.

2.

Welcome.......................................................................................................................................................1 1.1.

Aim........................................................................................................................................1

1.2.

Unit Details............................................................................................................................1

1.3.

Teaching Team.......................................................................................................................1

1.3.1.

Lecturers/Tutors............................................................................................................................1

1.3.2.

Unit Coordinator/Program Coordinator.........................................................................................1

1.4.

Student Workload..................................................................................................................2

1.5.

Learning Support...................................................................................................................2

1.6.

Wellbeing Support.................................................................................................................2

Academic Details...........................................................................................................................................3 2.1.

Learning Outcomes................................................................................................................3

2.2.

Graduate Capabilities.............................................................................................................3

2.3.

Weekly Learning Schedule.....................................................................................................4

2.4.

Learning Resources................................................................................................................4

2.4.1.

Moodle..........................................................................................................................................4

2.4.2.

Prescribed and Recommended Reading........................................................................................4

2.4.3.

Referencing....................................................................................................................................4

2.5.

3.

Assessments..........................................................................................................................4

2.5.1.

Pass Requirements:.......................................................................................................................5

2.5.2.

Assessment Task Overview............................................................................................................5

2.5.3.

Submission and Return of Assessments........................................................................................5

2.5.4.

Late Submission.............................................................................................................................5

2.5.5.

Assessment Extensions..................................................................................................................5

Student Responsibilities and Rights...............................................................................................................6 3.1.

Attendance.............................................................................................................................6

3.2.

Student Feedback..................................................................................................................6

3.3.

Code of Conduct....................................................................................................................6

3.3.1.

Academic Integrity.........................................................................................................................6

3.3.2.

General and Gross Misconduct......................................................................................................7

3.4.

Appeals..................................................................................................................................7

3.4.1.

Appealing your in-class assessment mark/grade (not final exam).................................................7

3.4.2.

Appealing your final grade for the unit (include final exam mark).................................................7

3.5.

Complaints.............................................................................................................................7

1.

2. Welcome Welcome to Discovering Marketing (DIMA1100). This unit is designed for students who want to gain an understanding of the role marketing plays in business and society. Fundamentally, marketing is about understanding how to meet consumer’s needs and wants through various marketing strategies. The unit is designed to encourage application of marketing theory to real-life brands and marketing situations. In this unit as a developing professional you will develop the knowledge and skills necessary to explain the meaning and relevance of key marketing concepts; apply key marketing concepts to “real world” situations; recommend marketing strategies in “real world” situations and demonstrate sound verbal and written marketing communication skills. To be successful in your field of study requires you to participate actively in the learning process. To get a sound understanding of Discovering Marketing it is essential that you demonstrate your skills and abilities in this area by completing all learning activities and assessment tasks yourself. Your classes have been designed to allow you to gain knowledge of the concepts and then engage in learning activities where you will apply this knowledge and develop your skills in Discovering Marketing.

2.1. Aim In this unit you will learn to critically explore key marketing concepts through research and group interaction. You will also develop both written and verbal skills through individual research and via a professional promotional presentation to your peers. You will be able to take important marketing concepts and relate them to other business disciplines that include accounting, management, business systems and project management. An understanding of marketing and all the areas it covers will enrich your overall business knowledge and give you a complete understanding of how marketing envelops all areas of business development.

2.2. Unit Details Credit Value: Pre-Requisite:

Nil

Co-Requisite:

Nil

Additional Requirements:

Nil

Ancillary Fees and Charges

All fee information can be obtained through: 

the Curtin College website,

 

Curtin Brochure, or Reception.

2.3. Teaching Team 2.3.1. Lecturers/Tutors Your lecturer/tutor will assist you with your learning and any problems or difficulties you may experience while undertaking this unit. They will mark your assessments and provide feedback in relation to your progress in this unit. You will be able to contact your lecturer/tutor through the Student Portal. All emails should be sent from your student email

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account. Your lecturer/tutor is available for consultation. Please check the Moodle unit for their availability. Name Jeffrey Quak

Email address [email protected]

2.3.2. Unit Coordinator/Program Coordinator The Unit Coordinator is responsible for the overall administration of that unit. The Program Coordinator is responsible for the program this unit is in. If you cannot contact your lecturer/tutor or if you have further queries about this unit, you may wish to contact the Unit Coordinator. Contact the Program Coordinator for program related queries. Their contact details are below: Coordinator Unit Program

Name Jennifer Cornwell Dr Pranavi Garg

Email address [email protected] [email protected]

2.4. Student Workload The workload in this unit that you are expected to commit to comprises of: Lecture participation Tutorial participation Online activities Personal Study TOTAL:

2 hours 2 hours .5 hours 3.5hours 8 hours

Lecture and tutorial times will be advised through your personal Curtin Singapore timetable. Online activities include accessing any study materials for the week through the unit Moodle page. Personal Study includes preparation for class and completion of assessments and any self-directed learning in assigned topics.

2.5. Learning Support The following additional academic support is provided by Curtin Singapore to help you maximise successful completion of this unit: 2.5.1. Your Lecturers or Unit Coordinator Your first point of reference for help in a unit is your lecturer/tutor. If you need further support, please contact the Unit Coordinator. The email addresses for both are listed above. 2.5.2. Study Kiosk For online help with study skills, assessments and student life head to the Study Kiosk on Moodle to view guides and materials. 2.5.3. Library Workshops If you require assistance with researching and referencing, register for one of the workshops conducted by the Curtin Singapore Library or drop by the Curtin Singapore Library at Block B, Level 1. 2.5.4. Student & Academic Services Team If you have any general enquiries, enrolment issues, need assistance with change of programs, transfer between providers, withdrawals, document requests, and appeals, then 2|Page

please either visit reception, send an email to [email protected] or make an appointment with a member of the Student & Academic Services Team on 65938000.

2.6. Wellbeing Support During your time at Curtin Singapore, you might need some guidance and support to help you cope with your studies and life in general. The following wellbeing support is provided: 2.6.1. Student Counsellor You can make an appointment with our counsellor through Student Central for confidential advice and support.

3.Academic Details 3.1. Learning Outcomes Upon successful completion of this unit, you will be able to:

Graduate Capabilitie s

LO1

Explain the meaning and relevance of key marketing concepts

1,2,3

LO2

Apply key marketing concepts to “real world” situations

1,2,3,4,5

LO3

Recommend marketing strategies in “real world” situations

1,2,3,4,5

LO4

Demonstrate sound verbal and written communication skills

2,5

3.2. Graduate Capabilities In your Curtin Singapore program, you will develop the following set of capabilities designed to assist you in your further studies or employment. 1. Culturally capable Graduates will demonstrate an understanding of and the ability to engage with diverse cultural perspectives.

2. Logical, critical and creative Graduates will be able to apply logical, critical and creative thinking and problem solving skills to generate solutions in a range of contexts. 3. Globally aware Graduates will demonstrate an understanding of international perspectives and develop ethical approaches to current and emerging issues.

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4. Competent in communication and digital literacy Graduates will be able to communicate clearly and effectively in a range of contexts and utilise appropriate technology.

5. Career capable Graduates will be capable of working both autonomously and collaboratively to build employability skills.

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3.3. Weekly Learning Schedule Each week you should refer to the Weekly Learning Schedule to see what topics will be covered in class that week, how they connect to the Learning Outcomes for the unit and which assessments are due. Stud y Wee k

1

2

3

4

Topic

Introduction to DIMA1100  Introduction to Lecturer  Introduction to class members  Communication Skills Workshop – Academic writing An Overview of Marketing – Chapter One Ethics and the Marketing Environment – Chapter Three  Revision activity from study week 1  Individual assignment brief  Communication skills workshop – Library Research Skills

Learnin g Outcom e 1,2,3

Assessment Due

1,2,3

Consumer Decision Making – Chapter Four  Chapter 3 tutorial case study – The marketing environment and market analysis: refer to the Australian Entertainment Industry video on Moodle and answer questions 1 – 3  Review of Individual Assignment for latecomers

1,2,3,4

Segmenting and Targeting Markets – Chapter Six  Communication skills workshop – Referencing and Plagiarism  Download and read Popular Referencing Guides: Chicago Author-Date 17th Edition at hhtp://libguides.library.curtin.edu.au/Id.php? content id=41143754  Download and read the Curtin College Plagiarism policy located on the student portal

1,2,3,4

Assessment 3 – Case submission and roles

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5

6

Brief on promotion pitch/presentation and form groups Product Concepts – Chapter Eight  Chapter 6 tutorial case study – Markets: segmentation and targeting. Refer to 3 car ads on Moodle and answer questions 1 – 3  Assignment questions for Assessment 1 due next week Brief group meeting Developing and Managing Products – Chapter Nine and Services Marketing – Chapter Ten Chapter 8 tutorial case study – Product concepts. Watch the BMW i8 commercial and launch videos on Moodle and identify and discuss the Core, Actual and Augmented product layers of the BMW i8.

1,2,3,4

Assessment 3 – Case submission and roles

1,2,3,4

Assessment 3 – Case submission roles Assessment 1 – Market Segmentation Assignment due electronically to Turnitin by 2pm Friday Assessment 3 – Case submission and roles

Marketing Channels and Distribution Decisions – Chapter Eleven  Chapter 10 tutorial case study – Service Marketing (no video) Answer questions on Moodle.

1,2,3,4

1,2,3,4

8

Integrated Marketing Communication – Chapter Twelve  Chapter 11 tutorial case study – Distribution. Refer to Amazon Prime video on Moodle and answer questions 1 – 3  Group meeting  Assessment 1 feedback

1,2,3,4

9

The Promotion Mix – Chapter Thirteen and Marketing and New Technology – Chapter Sixteen  Communication Skills Workshop – Oral presentation skills  Group meeting In class presentations

1,2,3,4

Pricing Concepts – Chapter 14  Chapter 13 and 16 tutorial case study – Advertising, Public Relations and Sales Promotion. Refer to Coca Cola video on Moodle and answer questions 1 – 3.  Presentation/video feedback

1,2,3,4

7

10

11

Assessment 3 – case submission and roles

Assessment 2 – Promotion Presentations/Pitch es by all groups in class (copy of video and slides on USB required) Assessment 3 – Case submission and roles

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12

Exam Revision  Class questions/sample exam questions  Careers in Marketing

1,2,3,4

3.4. Learning Resources 3.4.1. Moodle You will find learning materials for the unit on the unit Moodle page, which you can access through the Moodle tab on your Student Portal. You can access the Student Portal via learning.curtin.edu.sg.

3.4.2. Prescribed and Recommended Reading You need to purchase the following textbooks in this unit: 



Lamb, Charles W., Joseph F. Hair Jr, Carl McDaniel, Jane Summers and Michael Gardiner 2017 MKTG4, 4th Asia-Pacific Edition. South Melbourne, Australia. Cengage Learning Australia. ISBN – 9780170411769 To purchase this text book please order directly from the publisher hhtp//www.cengagebrain.com.au/shop/isbn/9780170411769?cid=instructor-eDM (using the discount code SAVE10 for a 10% discount and free shipping) if the Co-op bookstore does not have the edition in stock.

3.4.3. Referencing Curtin Singapore adopts the Chicago Referencing system in this unit. You can find a guide to the current referencing system on the Unit Moodle page.

3.5. Assessments You will do the following assessments in this Unit: Assessment Task 1 – Market Segmentation Assignment 2 – Promotion/Presentation Pitch 3 – Case studies 4 - Exam

Learning Outcome LO1,2,4 LO2,3,4 LO 1,2,3,4 LO1,2,3,4

TOTAL

Graduate Capability 2,4 1,2,4,5 1,2,3,4,5 2

Weighting

Week Due

35% 25% 5% 35%

Week 6 Week 10 Week 3 - 11 Examination Week

100%

3.5.1. Pass Requirements: To pass this unit you must achieve an overall Final Mark of 50% or greater.

3.5.2. Assessment Task Overview You can find full details of the assessment task, submission instructions and the marking criteria/rubrics on the Unit Moodle page/in the unit Assessment Guide.

3.5.3. Submission and Return of Assessments Unless otherwise indicated, all assessments are to be completed as individual assessments, not as group assessments. 6|Page

In-class assessments are to be completed in your timetabled class in the week due. Usually you should be able to collect your assessments and your marks will be posted in your Gradebook for the unit on Moodle within 14 calendar days of the due date for submission of the assessment task. You may be required to present written assignment submissions orally to your lecturer or other academic staff, present evidence such as sources, written notes and drafts and/or demonstrate relevant unit skills used to produce your assignment. You must be able to produce a copy of all work submitted if requested. Please save a copy of your marked online submissions as you may not have access to the marked documents after the exam week. Copies should be kept until after the release of final results for the unit.

3.5.4. Late Submission If you submit work after the due date without prior negotiation with your lecturer; a late penalty will be applied as set out in the Assessment Submission Guidelines which is located under Policies and Procedures on the Student Portal at http://learning.curtin.edu.sg.

3.5.5. Assessment Extensions If you require an extension for your assessment as you are unable to submit it by the due date, you need to receive approval for an Assessment Extension from your lecturer. For information on Assessment Extensions, please refer to the Curtin Singapore’s Assessment Submission Guidelines which is located under Policies and on the Student Portal at http://learning.curtin.edu.sg.

4.Student Responsibilities and Rights 4.1. Attendance Attendance is an important element in your academic success, and you are required to atten...