Visual merchandising levelling warns of the art PDF

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Nice work of the earns me the best of the best just a write up of what I look to learn in the time coming...

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Aminur Hussain 19076862

Visual Merchandising Visual merchandising is a marketing practice that uses floor plans, colour, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales. The two contrasting businesses I chose are Tesco and Primark. As part of my investigation, I went to Tesco in Hancock road, Bow. I saw a variety of products ranging from savoury snacks to technologies such as mobile phones and etc. Their products aim to be in an order which the best one is at the top and the least favourite or unbranded ones are down below. I found out promotional products would most likely be at the end of the aisle, I found this out by talking to one of the sales assistants. This retailer sells foods, beverages, clothing, home appliance, and financial service. For Tesco I’ve chosen - grid flow technique, bright lighting, colouration technique, end-cap technique, product placement, seasonal displays and demonstration technique. This is what attracts the most customers because it stands out and is quite unique. This demonstrates products placement, colouration technique, and presentation. This is usually in all retail stores as it is used to attract more customers. They would be more likely to check it out as it is neat and well looked after. The colouration makes it more appealing to the customers and would want them to check it out.

The impact of the vibrant board discount is that it is to attract customers as it stands out. You can see it is an endcap and this is useful as once a customer reaches the end of the aisle and turn the corner they see the promotional deals and are more likely to purchase it.

Tesco tend to put up Christmas, Easter décor prehand so people have a choice and time to make up their mind before choosing items. This is also known as seasonal forecast and businesses do this because it promotes their future products before the season starts. This impacts the company by boosting sales Tesco have dump tables to display their promotional or reduced items. this is good for the business as it can allow different themed displays using a combination of other techniques such as block colouring or mirror imaging to be created. This also draws the customers attention making them more likely to purchase the item. This impacts the business by reducing unwanted products by offering a discount for the products.

Aminur Hussain 19076862

As part of my investigation, I went to Primark in Westfield. When I walked in I was introduced by many mannequins in trendy clothing. There were also many clothes rack full of different items such as tshirts, hoodies, joggers and others. Primark does not offer many offers as their products are already inexpensive however they do sometimes have price cuts and multipack offers. When I was talking to one of the employees they were telling me they forecast their products as it helps them compete with their competitors. This retailer sells a variety of products ranging from clothes to shoes to accessories. Primark is known for their low-price products. They sell t-shirts, hoodies, jumpers, shorts, joggers, smart and casual wear, watches, wallets, ties, belts and a lot more. The techniques used for Primark are at the entrance display, near escalator/lifts, they also use techniques such as mass display and focal points.

Window display in Primark to grab the customers attention before entering the store. Companies do this so when a customer is walking past the store they see the product and are drawn towards it making it more likely for them to enter and browse the store.

This section normally includes the trendiest clothing of the season...