Vocabulary list - Fallacy of Market Research PDF

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Reader 1 – Listening fragment – The fallacy of market research

Vocabulary item

Meaning

Example sentence

to imagine

To form a picture or idea in your mind about what something could be like.

The job interview proved to be worse than I had imagined it would be.

to expect

Te verwachten

fallacy

Denkfout

to value

Waarde hechten

efficient

Efficient

journey

Reis

platform

Platform

clear

Overzichtelijk

regular

Regelmatig, reguliere

announcement

Aankondiging

diverse

Divers

inexpensive

Goedkoop

provision

Bepaling, a statement within an agreement or a law that a particular thing must happen or be done, especially before another can happen or be done,

to launch

Te lanceren

to refurbish

Op knappen, to make a building look new again by doing work such as painting, repairing, and cleaning

to save time

Tijd besparen Route, a particular way or direction between places, a method of achieving something

route feature

fallacy of market research denkfout in het marktonderzoek

Functie, a typical quality or an important part of something

consumer

Consument

to desire

Naar verlangen, verlangens

1

Reader 1 – Listening fragment – The fallacy of market research

commuter

Pendelaar, someone who regularly travels between work and home

to survey

Onderzoek doen

to appear

Te verschijnen

clipboard

Klembord

to add value

Om waarde toe te voegen

experience

Ervaring

century

Eeuw

to treat

te behandelen

laboratory

Laboratorium

(in)fallible

Feilbaar

mischief

Ondeugendheid

iconic

Iconisch

campaign

Campagne

ordinary

Gewone

advertising

Reclame

ad(vertisement)

Advertentie

to stand out

Om op te vallen

to notice

Opmerken

to remember

Herinneren

(in)visible

(in)zichtbaar

wasted

Verspild

to specialize in

Zich te specialiseren in

belief

Geloof

innovative

Vernieuwend 2

capable of making mistakes or being wrong.

Reader 1 – Listening fragment – The fallacy of market research

suggestion

Suggestie

insight

Inzicht

to recruit

Rekruteren

panel

a small group of people chosen to give advice, make a decision, or publicly discusstheir opinions as entertainment

to pay attention

Opletten

majority

Meerderheid

terrified

Bang

to ignore

Negeren

fascinating

Boeiend

standard

Standaard

to apply

TOE TE PASSEN

decision-making

BESLUITVORMING

to submit

INDIENEN, to give or offer something for a decision to be made by others

logical

LOGISCHE

sensible

VERSTANDIG

evaluation

EVALUATIE HAALBAARHEID, the possibility that can be made, done, or achieved, or is reasonable

feasibility the other way around

ANDERSOM

to seem

LIJKEN ZINVOL ZIJN, be intelligible, justifiable, or

to make sense

practicable 3

Reader 1 – Listening fragment – The fallacy of market research

alternative

ALTERNATIEVE

society

SAMENLEVING

progress

VOORUITGANG

risk

RISICO

to explore

VERKENNEN

to influence

BEÎNVLOEDEN

event

GEBEURTENIS

behaviour

GEDRAG

optimal

OPTIMAAL

failure

MISLUKKING

rate

TARIEF, the speed at which something happens or changes, or the amount or number of times it happens or changes in a particular period

to drop out

AFHAKEN

to succeed

SLAGEN AAN TE PASSEN, a contest in which people or

to match

teams compete against each other in a particular sport

conception

CONCEPTIE, an idea of what something or someone is like, or a basic understanding of a situation or a principle

to outperform

KIEZEN BETER TE PRESTEREN DAN, To be more successful than someone or something else

to persuade

OVERTUIGEN

insurance firm

VERZEKERINGSONDERNEMING

demand

VRAAG

to happen

GEBEUREN

government

OVERHEID

to pick

4

Reader 1 – Listening fragment – The fallacy of market research

to outline

OVERZICHT GEVEN, a description of the main facts about something

inference

VOORDEEL GEVOLGTREKKING, a guess that you make or an opinion that you form based on the information that you have

in question

IN KWESTIE

to be in short supply

TE WEINIG AANBOD

to be willing to

BEREID ZIJN OM

to cue

TEKEN GEVEN, a word or action in a play or film that is used as a signal by a performer to beginsaying or doing something

to debunk

ONTMASKEREN, to show that something is not true

to conduct an experiment

EEN EXPERIMENT VOEREN

evolved

GEËVOLUEERD

species

SOORT(EN)

to circumvent

OMZEILEN

contemporary

HEDENDAAGSE

compatible

COMPATIBEL, able to be used with a particular type of computer, machine, device, etc or able to exist, live, or work successfully with something or someone else

to be destined to

BESTEMD ZIJN OM

to transform

TRANSFORMEREN

department store

WARENHUIS

remarkably

OPMERKELIJK

particular

MET NAME

fertility

VRUCHTBAARHEID

benefit

5

Reader 1 – Listening fragment – The fallacy of market research

ratio

VERHOUDING

to imagine

VOORSTELLEN

to invent

UITVINDEN

to challenge

UITDAGEN

to suggest

VOORSTELLEN

value

WAARDE

to position

POSITIONEREN

competition

COMPETITIE

separate to

GESCHEIDEN OM

to lie at the heart of sth

IN HET HART VAN IETS LIGGEN

to go against sth

TEGEN IETS INGAAN

response

REACTIE

margin

MARGE, the profit made on a product or service

to infer revenue

AFLEIDEN INKOMSTEN, the income that a government or company receives regularly

attributed to

TOEGESCHREVEN AAN

to count

TELLEN

to measure

METEN

to supervise

TOEZICHT HOUDEN

to reach

BEREIKEN

conclusion facet

CONCLUSIE FACET, one part of a subject, situation, etc. that has many parts

company

BEDRIJF

shape

VORM 6

Reader 1 – Listening fragment – The fallacy of market research

(mis)interpretatio n

(MIS)INTERPRETATIE

removal

VERWIJDERING

obedience

GEHOORZAAMHEID

to attach meaning

BETEKENIS HECHTEN

to deviate

AFWIJKEN

rationality

RATIONALITEIT

accountant

ACCOUNTANT

novelty

NIEUWIGHEID

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