W03 Case Study Hub Spot - MKT 341 Project Group 3 PDF

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Download W03 Case Study Hub Spot - MKT 341 Project Group 3 PDF

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1. In the case study, HubSpot says that the "rules of marketing" have changed. Some have argued however that the rules of marketing have not changed but the tools of marketing have changed. Which position do you agree with? Why? How does this tie into targeting? I agree with the school of thought believe that the rules of marketing have not changed, so much as the tools of marketing have. The philosophy of targeting has evolved over the past couple of decades, and the emergence of the Internet and subsequently the advent of social medial platforms like Facebook, Instagram, Twitter, etc.. has given marketers additional tools and aptitudes which did not exist twenty years ago. The prospective target market segments can be expanded geographically, even psychographic, etc.. due to the increased use of search engines like google and social platforms mentioned earlier. An example would be the sale of food and beverage products. My wife and I have startup a fruit vegetable juice business – currently, we don’t have a physical local as we operate from home, we market our products on Instagram our target market using Facebook target Audience targeting tool. Prospective clients can see our Instagram business page base on their interests and activities online. I can type in a Google search and find equipment to buy from a company anywhere around the globe. 2. Who should HubSpot target? Defend your answer. I believe that a homogenous marketing approach to both Owner Ollies and Marketer Marys would be profitable to HubSpot. I think expurgating the Owner Ollies would remove 73% of their current customer base, and taking out the Mary’s would as well eliminate 27% of their most valuable customers. When it comes to making a higher ROI, I will advise they pay more attention to the Owner Ollie with the customer management system that has the best retention rate and generates the most money over the lifetime of its customers – the table in the case study shows that 3. How should HubSpot be positioned? Defend your answer.  My recommendation is to position the HubSpot CMS, as a complete inbound marketing tool, Making sure the company is seen as the market leader in the inbound marketing space.  HubSpot was established under the idea that “the rules of marketing had changed. They needed to be more than a software company. According to the case study, “HubSpot was now considered a thought leader in the Web 2.0 space, coining the term “inbound marketing” to describe marketing strategies and practices that pulled prospective customers toward a business and its products, through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media” (p. 1). Creating a position of value among businesses trying to establish themselves within the internet market. 4. Write a brand positioning statement for the target you decided on in question Number 2. Are you in need of assistance in implementing an inbound marketing plan? the HubSpot content management system is the best software tool to create and edit online content, leading to greater efficiency in the generation of sales leads with a high sales conversion rate....