Week 3 Starbucks and H&M PDF

Title Week 3 Starbucks and H&M
Author Jovan Singh
Course International Business
Institution University College London
Pages 2
File Size 55.4 KB
File Type PDF
Total Downloads 55
Total Views 132

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Download Week 3 Starbucks and H&M PDF


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Week 3 – Positive CSR For the P2, you need to give examples of how companies go beyond their statutory and regulatory requirements. The ways that they are able to do this are as follows: Ways to be more positive:  • • • •

Promoting diversity and inclusion. Transparency with consumers. Transparency in financial matters. Education and support for the local community. Environmental management.

Look through the powerpoint under Week 3 and make sure you understand the 5 different ways a company can enhance its CSR image. Task Complete the following table to find examples of companies going beyond their usual statutory and regulatory requirements, ie what is normally expected of them. You can use the 2 companies that you have been researching or you can find other companies that demonstrate this. The link below is also useful to give you some examples if you need extra help. https://digitalmarketinginstitute.com/en-gb/blog/corporate-16-brandsdoing-corporate-social-responsibility-successfully I have given you an example of the 1st entry. All examples should clearly show that they are doing more than what is legally required of them. Include the reference link in the table or at the end of the work.

Promoting diversity and inclusion

Transparency with consumers Transparency in

Company 1 Company 2 Starbucks – the company has started an initiative to recruit more employees from specific groups. For example 25,000 veterans (older people), younger people to give them a chance to kickstart their career by giving them their allimportant first job and finally 10,000 refugees by the year 2022.

Starbucks -

financial matters Education and support for the local community Environmental management

Bonus question: write a short paragraph on how covid-19 has affected CSR issues within companies. How have some companies used this pandemic to portray themselves in a positive way?

Upload the completed table by midnight 7th May onto Moodle. I will then give you feedback. The assignment will be set on the 12th May and you will be able to use all this research you have been doing to write up your assignment....


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