Week 9 MCQs WITH Answers PDF

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WEEK 9 – CHAPTER 10 – INNOVATION 1. Innovation is best defined as …. A. The entrepreneurial development of new ideas B. The conversion of new knowledge into a new product including putting it into actual use C. The development of new products including carrying out business case analysis D. The analysis of the market to identify rich new areas for business expansion 2. The entrepreneurial life-cycle progresses through the following four stages: A. Start-up, development, maturity, exit B. Initiation, growth, maturity, exit C. Start-up, growth, maturity, exit D. Initiation, development, maturity, exit

3. Nokia’s mobile phone business was decimated in 2007 by …. A. Market push innovation in response to Apple’s iPhone B. Market pull innovation in response to Apple’s iPhone C. Technology push innovation in response to Apple’s iPhone D. Technology pull innovation in response to Apple’s iPhone 4. With respect to innovation, what is considered the biggest challenge for incumbent firms? A. Risk of a recession changing the market conditions B. Risk of weak innovation diffusion C. Risk of competition from new start-ups D. Risk of disruptive innovation

5. The pace of diffusion in innovation on the supply side may be determined by which of the following product features? A. Whether or not innovation is technology-push B. The quality of leadership C. Compatability with other factors D. Whether or not innovation is market-pull

6. Johnson (2017) argues that entrepreneurship & innovation are linked by two key factors …. A. Leadership and growth B. Leadership and timing C. Timing and relationships D. Timing and opportunities 7. In innovation diffusion, the point at which Kodak’s sales were Impacted upon by improved smartphone camera technology would be described as the… A. Tripping point B. Tipping point C. Chase point D. Competitive point 8. Johnson (2017) defines opportunity recognition as being able to identify …. A. Circumstances where sustainable competitive advantage can be achieved B. Circumstances under which products & services can satisfy a need in the market C. Circumstances where impulsive leadership is required D. Circumstances where there is a need to act quickly...