WRT 340 Charity Consulting PDF

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Final Group Project Assignment for Business Writing...

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Marshall School of Business USC Marshall Business Library Databases WRT 340: Charity Consulting Research Guide MyMarshall Dashboard: http://my.marshall.usc.edu/ 

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Click on your ‘Role’ identifier (Marshall Undergraduate) to find access to various Marshall resources, including ‘Library Resources’ which contains our complete Business Library portal, plus ‘Print from Anywhere’ access o ‘Databases & Other Resources’ contains links to subscription databases (A-Z List of Electronic Resources) and other useful guides Contact Marshall Tech Support ([email protected]; 213-740-3000; JFF 305) for your account access with $5.00 of free virtual printing in Fertitta and Accounting buildings

Business Library webpage = https://www.marshall.usc.edu/library  

Click on “Resources” to access all Marshall databases with content descriptions o USC network connectivity is required to use all of our subscription databases. Click on “Research Guides” to find information on specific industries, demographics, business ethics/corporate social responsibility and other business topics o Non-Profits: https://libguides.usc.edu/industries/nonprofits

USC Libraries: https://libraries.usc.edu/ - everything USC has access to is listed here 

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Click the ‘Find’ tab for links to: o ‘Databases’ to search for a specific database in any discipline  ProQuest Ebook Central: keyword search “nonprofit” to find full-text books online which can be downloaded o ‘Journals’ to find a specific publication (Wall Street Journal, NonProfit World) The ‘Everything - Search’ field will find results from many sources (books/e-books, journals, newspapers, government documents, dissertations, videos, etc.).  Joan Garry’s Guide to Nonprofit Leadership (ebook)  Routledge Companion to Nonprofit Management (2020 ebook)

COMPANY INFORMATION: many non-profits will not have any listings in our databases Data Axle / Reference USA Profile information is derived from yellow-page listings and may include Business Demographics, Sales Volume, Credit Score, and Competitors  Rollover the ‘US Businesses’ link to enable the ‘Search’ function  Click on the Custom Search tab to find a group of businesses by “Business Type” (nonprofit; charitable; philanthropic; social advocacy) and “Geography” (City = Los Angeles).

INDUSTRY INFORMATION: IBISWorld Keyword search to find US industry reports on “nonprofit”, “charitable”, “civic”, “endowment”, or “social” organizations.

ARTICLES: Consider using these keywords: non-profit, nonprofit, not-for-profit, charities, charitable, philanthropy, philanthropic, communication, strategies, marketing, engagement, stakeholders, donors, sponsorship, social media, fundraising, best practices

ProQuest Find articles in newspapers, magazines, trade journals and academic journals including Wall Street Journal, Los Angeles Times, Nonprofit World, Stanford Social Innovation Review, Nonprofit Pro  Click on the ‘Advanced’ search link for optimal searching  Use “quotation marks” for specific search phrases (“social networking”; “digital marketing”; “charitable organizations”; “social sector”)  Use an “*” as a wildcard character to find variations on words (“charit*” finds charity, charities, charitable, charitably)  Use ‘Publications’ link to find specific magazines or newspapers (Wall Street Journal, Los Angeles Times, NonProfit World, Stanford Social Innovation Review)  Use the “Cite” link to automatically find citation formatting for your article

EBSCO Business Source Complete: keyword search industries, companies or specific topics to find current articles  Use the variables in the left-hand menu to narrow your results by Source and Date  Click on the ‘Publications’ tab to search specific publications (Nonprofit World, Nonprofit Business Advisor, Nonprofit Management & Leadership, Nonprofit World Report).

Statista: keyword search to find charts and graphs containing statistical data on a wide variety of topics (nonprofits; nonprofit fundraising; digital marketing).

Mintel: keyword search “nonprofits” to find a 2016 report on “Attitudes toward Charities and Nonprofits”; keyword “cause marketing” to find a 2018 report. INTERNET RESOURCES: Do Good LA: https://www.dogoodla.org/ Los Angeles Community Impact (LACI): http://www.usclaci.org/ - Marshall School of Business student organization Los Angeles Business Journal – Philanthropy & Nonprofit News: https://www.bizjournals.com/losangeles/news/philanthropy-and-nonprofits Nonprofit Communications Trends Report, 2021: (free to download)

https://www.nonprofitmarketingguide.com/blog/2021/01/28/2021-nonprofitcommunications-trends-report-download-now/ Millennial Impact Report: http://www.themillennialimpact.com/latest-research Please contact the Business Library Staff if you have any questions or need additional information: Kimberly Esser (213) 740-6255 [email protected] Helga Haraldsson (213) 740-0050 [email protected] Christy Kane (213) 740-1514 [email protected] Reference Desk (213) 740-8520 [email protected]...