ZARA Marketing Communication Plan – Analysis Case Study Overview DOCX

Title	ZARA Marketing Communication Plan – Analysis Case Study Overview
Author	Khaldon Bayrakdar
Pages	1
File Size	215.1 KB
File Type	DOCX
Total Downloads	27
Total Views	892

Summary

Description

ZARA Marketing Communication Plan – Analysis Case Study Overview Executive Summary The following paper includes the description of a marketing communication plan for creation and promotion of the brand Zara in Melbourne. An event is being planned in a concerted manner with an effort to raise money for breast cancer. This event has been planned in order to connect the brand with the consumer with adding a cause and present the brand in a compelling and unique way. A fashion show has been planned by the company at Bourke street mall. The event require the assembling of some popular brands as sponsors and bring in some bands, models and other attractions for raising the awareness of the cause and also raise large amount of money in order to assist in finding cure for the cause. The areas covered in the below stated marketing communication plan includes the description of the overall event, which includes the Zara brand analysis, and the customer analysis. Under this section the overall analysis of the company has been shown and the customers segment which will be targeted by the company for the event....