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Lead and Manage Team Effectiveness - BSBWOR602...

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Lead and Manage Team Effectiveness BSBWOR502

Student name

: Ralphi Kataoka Reido

Student number

:

GBC160128

Task 1: Establish Team Performance Plan Assessment description In response to a simulated business scenario, you will build a work team, help assign responsibilities for a team project, develop a performance plan, and support team members to carry out assigned responsibilities. You will develop and propose strategies to ensure each team member participates in the project planning and develops policies and procedures for carrying out teamwork.

Procedure 1. Review the simulated workplace information for Apparel Brands Pty Ltd in Appendix 1. To ensure the continued existence of Apparel Brands, the company has embarked on a bold new strategic direction: ● develop own brands and product range and sell direct to consumers ● leverage e-commerce opportunities to reduce distribution costs and increase profit

margins. 2. In consultation with your assessor: a. form a team: Ralphi Reido Ellen Hayashida Thiago Lessa Raquel Reis

b. Agree to meet to discuss team objectives and develop performance plans for each team member. Your team has been charged with the task of identifying an e-commerce opportunity for Apparel Brands and developing a proposal to put to the board of directors. For example, your team could decide to propose setting up an online business in which customers design their own custom t-shirts. Your budget for setting up the e-commerce venture is $30,000. For your proposed e-commerce venture, your team will need to determine: ● Value proposition: What will you offer consumers? What products? What price? What

quality? How will the products benefit your customers? Mens: -

T-shirt

-

Shorts

-

Jeans

-

Singles & Tanks

-

Shirts & Polo

-

Pants

Womens: -

Dresses

-

Playsuit

-

Tees & Tops

-

Shorts

-

Jeans

-

Skirt

-

Swimwear

-

Pants

● Who your target market is: What are the characteristics of the people who will buy

your products? What do they need or desire? Targets middle class women: customers are sexy, confident, and have a desire for “sensual fashion” -Ages 20-40; does not specifically target young women

● What steps you will need to take to set up the e-commerce venture? This will

range from website design, to ensuring a system for payment, to establishing an online presence through web search engines, etc. What you need to do is:

1. CHOOSE A BRAND NAME:  Is it easy to remember  Non-exclusive to a particular garment or style  Available for Business Name Registration  Available for domain names 2. GET PRODUCTS: What are you going to sell? Shorts, shirts, dresses, skirts, shoes; all of the above?

Know your niche and target demographic. Get inside their mind. What do they want? Once you have your product don’t just release it into the online world and hope for the best. Test it.

Hold a “focus group” [for market research] to see whether people like your product. Have some friends and other opinionated people [from all age brackets and demographics] come and see your product, try it on, and give their two-cents about it. Have a list of questions ready, including what do they like/not like about the product and how much are they willing to pay for it?

3. GET A SHOPPING CART: The easiest and fastest way to get your online clothing store live is to register with a shopping cart. We use Shopify as the interface is easy to use and suits small e-commerce stores with the option to upgrade as you grow. They keep updating their templates and applications so there is heaps of flexibility and freedom to tailor your website to customers. For the 10 best Shopify apps click here. A shopping cart is easier than self-hosting because you can have a website set up in 30 minutes through a shopping cart without having to worry about trust certificates and getting someone to design your webpage. If thinking of self-hosting you have to pay for the domain name, pay for hosting, security, webpage design, get coding done and you can’t just go in and easily edit your website when you like.

With a shopping cart software like Shopify you can go in behind the scenes and change your logos or page information, add or delete products, change freight information, choose your own credit card payment gateway and select or edit a new template store design. There’s no mucking around with html (although you have the freedom to if that’s your realm of expertise or enjoyment). It’s so much faster and easier to get your website up and running through a shopping cart and getting your site live is first priority. You can always change to self-hosting down the track if you wish.

4. GET A DOMAIN NAME: You can either buy a domain name [www.clothes.com] through a host or buy it through Shopify and have it all integrated. It’s worthwhile buying the additional domain endings for your site if they are available (i.e. .net; .net.au; .co etc.). It’s a small price to pay for extra security and so that if people forget the ending of your website they can still reach it. 5. PUT PRODUCTS ON YOUR SITE: So now that you have a website you can start uploading products to sell (although before you’re ready to go live you may want to set up a landing page/under construction banner).

Useful pages to have on your website include:  

ABOUT US COLLECTIONS  WOMENS

    

 MENS  DESIGNERS  CATEGORIES SIZING FAQs RETURNS & SHIPPING CONTACT US BLOG

You’ll need photos of products, including descriptions (pricing, sizing, colour etc.) which all adds to SEO so don’t just skip over this part. It will take time but if you do it right now it will save a lot of time later on.

Be sure to include a sizing chart, especially if including international shipping. Have both a measurement chart (in centimetres) and an international conversion chart. 6. UPLOAD SITE INFORMATION: Now that you have pages on your website you need to upload information correspondingly.

If you want to integrate Google Shopping with your products you need to get the categories right otherwise Google won’t use them. For more information on Google Shopping click here. When writing product descriptions and page content it is important to integrate with keywords so that your site is optimised for Google. You’ll need to use Google Keyword Planner which is part of a Google Adwords account. Basically you can see what the monthly search volume is for a specific word or phrase, and if there is much competition for these search results. The aim is to pick ones which have a high search volume but which are low in competition.

You can use adwords here so that an ad pops up at the top of Google. The less competition there is the cheaper the adwords will be. You have to make sure that you are targeting people who are looking to buy, not just those searching for information on a specific product or designer.

Be creative and interesting with site content; you need both quality and quantity. Know your demographic and write for them; use jargon which is suitable for your audience.

7. INTEGRATE PAYPAL: So your products are uploaded with prices and descriptions, pages are finalised with stimulating and optimised content. Now it’s time to integrate PayPal (or another payment gateway of your choosing). This is easy to do through Shopify.

8. SET UP SOCIAL MEDIA ACCOUNTS  Facebook

      

Twitter Instagram Pinterest YouTube Tumblr LinkedIn Google+

At least get the usernames for all the above social media websites even if you don’t end up using them. Your target demographic will dictate which ones you use primarily but target Facebook, Twitter and Instagram initially. Have similar content to your website but slightly different, but maybe more personalised and socially directed.

9. PROMOTIONAL STRATEGY  Social media strategy: After acquiring social media accounts you need to think about a strategy which targets your market demographic. What hash tags will you use, will you run competitions to increase sharing, will you build an online community and hold one-off events for your followers/customers?

Write down a list of things you would like to do through social media and break it down into daily tasks. Draw up a schedule and set a reminder so you don’t forget to post regularly. Think of ways to create interesting content which you can post across all channels of social media. Include photos, write quirky things and don’t just sell. Be creative because at the end of the day people aren’t going to buy from you if you just push them to buy all the time. Build a relationship with your followers and you’ll have more chance of getting repeat customers and recommendations. 

Advertising:

You may also want to inquire about advertising online on a specific website or in an e-newsletter to reach more people. Costs vary depending on the type and placement of the advertising as well as the reputation of the website and how well-known it is. Advertising on blogs is quite popular but can be more expensive than banner advertising on a site. Responses vary so you’ll want to research and compare the input vs. output cost and outcome. 

Markets:

Another promotional strategy is to have a stall or a pop-up stall at local markets. Not everyone is a fan of online shopping so if you go to markets and people see, try on, and buy your clothes, they are far more likely to buy from you online. It is a way of getting known in the local community and spreading via word-of-mouth. Building credibility online takes time so to help speed the process strengthen the relationship between you and your customers, markets can be a sure-fire way to accomplish this.

10. LAUNCH TIME

So probably by now you’re at a stage where you are ready or close to being ready to launch your product or clothing label. There are a series of things you can do to promote yourself further by launching and getting your name out there:    

Live website Hype (YouTube video) – circulate via social media Launch party with some industry people Blog post/news article on your new brand

● How you will determine the benefit to Apparel Brands: What is the benefit?

Reduced costs? Increased productivity?

An online store has several benefits, whether you use it to sell products alongside your conventional business or as a standalone e-commerce venture. Read our list of 10 reasons why an online shop could be great for your business. 1. Reduced overheads – in general, an online store costs less to set up and run than a physical shop, although it’s important to recognise that making e-commerce work requires continuing investment. 2. Lower marketing costs with better targeting: online promotion can be more precisely aimed at potential customers than using conventional media. It’s also much cheaper, for example, to send a marketing message by e-mail to 1,000 customers than it is to send 1,000 newsletters by post. 3. Expanded geographical reach: a local business can become nationwide or, depending on the product, international, just through having an effective e-commerce strategy. Bear in mind that if you do sell outside the UK, you’ll need to comply with regulations and understand tax and import/export issues. Find out more at the Open to Export website. 4. Being open for business 24/7: with automated order and payment processing, sales can be made at any time, and customers can buy when it suits them. Research* shows that the most popular time for online shopping is 12pm to 2pm weekdays, and on Sunday evenings. 5. Greater flexibility: an online store can be updated instantly and as often as you like – for example, to promote a ‘deal of the day’ on your front page, without the need for expensive printed display material. 6. Broader potential customer base: an e-commerce business is an additional buying channel, capable of attracting customers who have not bought before. 7. Improved customer profiling, with the opportunity to target products and services at specific groups based on buying data. 8. Increased visibility for your business: with investment in search engine optimisation and online promotion, an online shop becomes more accessible to customers searching for your products. 9. The ability to tell people about your business: this is particularly valuable when an online store operates alongside a conventional high-street outlet, providing information about opening hours, contact details and answers to Frequently Asked Questions. 10. Another marketing channel: your online store can support your digital marketing efforts by including customer reviews and testimonials.

3. Prepare to work with your team and complete the following: a. Consider several strategies to ensure each team member has input into the planning process. b. Consider several ideas for policies to ensure team members take responsibility for own work. c. Consider team goals and how team can achieve goals. d. Consider strategies for gaining consensus among your team. e. Consider group behaviour and how best to present your ideas and work effectively within the group. f.

Review the assessor’s report in Appendix 3 to ensure that you are familiar with the team performance expectations.

g. Prepare to take notes to provide evidence of team meeting.

1.

Objectives 1.

2.

3.

4.

5.

Consider several strategies to ensure each team member has input into the planning process.

Consider several ideas for policies to ensure team members take responsibility for own work.

Consider team goals and how team can achieve goals.

Consider strategies for gaining consensus among your team.

Consider group behaviour and how best to present your ideas and work effectively within the group.

2.

Strategies 

Feedbacks



Performance appraisals



Meetings



Researches



Provide feedback



Communicate rules



Objectives responsibilities



Re-engaged people



Help them take control



Get the team members to work together



Make the team excited to work



Meetings



Effective communication



Keep the team interested



Create a timeline



Divide the project



Schedule meetings



Create a communication plan

4. In team meeting, consult to establish ground rules for teamwork: a. propose and agree on strategies for ensuring participation of team members Encourage participation. Create an organizational structure that enables all team members to participate at all levels of decision making, planning, setting indicators to measure quality and performing. When team members feel that they have ownership upon processes and that they are equal players instead of followers, they are more committed to accomplish. Facilitate sessions that encourage group work, participatory decisions and analysis. Click here for more details on group analysis sessions. Become a facilitator Your working group becomes a team when you truly believe that their collective efforts, their skills and abilities are special and productive. Make each person count Every member of your team is unique. Each of them has special abilities, different strengths and weaknesses that contribute to the dynamics and the functioning of the team. Take the time to know all your team members as individuals with their spectrum of unique abilities and what they have to offer to the team and the organization as a whole. Meet with them informally, show genuine concern and interest in their goals, careers and hobbies. Encourage them to share their strengths, create possibilities to develop their challenging areas. Build on their ideas and suggestions and support their efforts.

WEEK 2 b. Develop policy and procedures to ensure team members take responsibility for own work; these should contain ground rules for group work to ensure fairness and high performance. Project manager is the primary contact for any project related communication. All team members maintain their contact info on the team contact list with contact preference. All members attend required meetings and conference calls; if unable to attend, meeting organizer to be notified. If key contributor is unable to attend, request to reschedule the meeting. Any planned day off or vacation must be communicated in advance to project manager so that project plan can be updated and impact to work, if any, can be analyzed. All project team members have access to project plan and project logs (in a standard document format) and are aware of the assigned tasks and due dates. All team members are to be consulted about the reasonableness of the plan prior to management approval.

All team members are required to validate their assignments and time allocated prior to the plan is baselined. All project team members have the responsibility to proactively notify the project manager about tasks, duration or dependencies they believe are missing (or any other needed changes to the plan) and confront issues directly and promptly. Project team members have the responsibility to notify any potential difficulties in meeting the schedule for any assigned tasks as soon as it is known by the team member. Each project team member is responsible for ensuring anticipated workload conflicts with other assignments are brought to the attention of the project manager. Team members should ask for help if feeling “stuck” or falling behind the schedule instead of waiting for miracle. All team members are responsible to own, follow-up and provide updates on the assigned task (including but not limited to any identified risks, issues, changes, approvals, clarification from customer). If any delay is observed, escalate to project manager.

1. Background Information This policy has been developed in support of equal opportunity in employment and education for all staff and students of ACU. 2. Policy Statement Australian Catholic University wishes to foster and promote teaching research and scholarship in its widest and richest sense in accordance with Christian principles and traditions of the Church. The University supports the principles of equal opportunity in employment and education for its staff and students. This is consistent with the essential characteristics of the University's mission and concern for social justice and equity. This Equal Opportunity Policy is designed to support the principle that staff are selected or promoted according to merit. 3. Policy Purpose Federal and State legislation relating to anti-discrimination and affirmative action imposes certain obligations on both the University and its staff. It is the policy of the University to conform with the obligations which are imposed upon it by all relevant legislation. The legislation covers a wide range of unlawful discrimination areas, both direct and indirect. Commonly included are: Race, colour, national or ethnic origin, nationality, religion, sex or gender, marital status, pregnancy, intellectual or physical impairment and disability. The University recognises that it...