5-1 Discussion - Super Bowl Ads – Past, Present, and Future PDF

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Module 5 - Marketing discussion on Super Bowl Ads...

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5-1 Discussion - Super Bowl Ads – Past, Present, and Future I chose to view ads Super Bowl from 2010, 2018, and 2019. The ads are 2010 Snickers Candy Bars, 2018 Toyota, and 2019 Super Bowl 100 Seasons of Football. The Snickers ad has a group of friends playing a game of football but, one of the players is playing like Betty White. So, the remedy to improve their performance is eating a snicker bar. The Toyota commercial shows friends riding in a Toyota pickup on their way to a football game. Their diverse backgrounds unite to celebrate their love of football. Finally, the Super Bowl 100 ad has the greatest players of the past and present at a banquet honoring the 100th season of football. The celebration suddenly turns into one of the greatest games ever played. Both the “Snickers Satisfies” and Toyota “Let’s Go Places” are catchphrases for each corresponding ad. Though the ads are for different products, the one similarity is their ability to connect with consumers' love of football. I believe marketing strategies have changed over time to appeal to target demographics....