5-1 Discussion Super Bowl Ads PDF

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5-1 Discussion: Super Bowl Ads – Past, Present, and Future

Super Bowl Ads are as synonymous with America as Apple Pie and Baseball. Throughout the years the ads featured during the Super Bowl have progressively gotten funnier. When I was looking at ads from the 1985 Super Bowl, most of the ads were very plain and did little to draw in the viewer. They were all very basic and tended to only feature their product. As the years have gone by the commercials have all become wittier, flashier, and more extravagant. When I think of Super Bowl ads I always think of Budweiser. The Budweiser Clydesdales have been a part of Super Bowl ads since 1986, when they galloped through the snow while a chorus chirped “when you say Bud you’ve said it all”. The Clydesdales also appeared during the 1991, 1992, 1995, and 1996 commercials. They were also featured in the post-9/11 commercial titled “Respect”. In 2000, Budweiser began introducing dogs and puppies into their Super Bowl ads. Throughout the years we’ve seen “Worst Day” (2000), “Dog Sitter” (2011), “Puppy Love” (2014), “Lost Dog” (2015), and this year’s “Wind Never Felt Better”. While in the past the majority of the commercials have made us laugh and also pulled at our heart strings (looking at you, “Puppy Love”), this year’s ad was a bit different. In “Wind Never Felt Better” it is about the company using wind power during brewing. It is a Dalmatian with his ears flapping in the wind, being played over Joan Baez’s “Blowin in the Wind”. The final words on the screen are “This Bud’s for a Better Tomorrow”. It seems that Budweiser’s strategy is moving more from making a beer for the every man (“This Bud’s for You”) to helping conserve the world for future generations (“This Bud’s for a Better Tomorrow”). Now, more than ever, I think it’s critical for companies to show their consumers what they are doing to build a better tomorrow for all of us....