ADA5111 Semester 1(S1-01) 2020 PDF

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Unit Guide 

ADA5111 Design thinking for business Semester 1, 2020 

We acknowledge and pay respect to the people of the Kulin Nations, the traditional owners of the land on which Monash Art, Design and Architecture is located. At MADA we acknowledge Aboriginal connection to material and creative practice on these lands for more than 60,000 years, and celebrate their enduring presence and knowledge.  Handbook link: http://monash.edu.au/pubs/2020handbooks/units/ADA5111.html

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Table of contents Unit handbook information

4

Synopsis

4

Mode of delivery

4

Class Timetable

4

Workload requirements

4

Unit relationships

4

Prerequisites

4

Prohibitions

4

Co-requisites

4

Enrolment rules

5

Chief Examiner Unit Coordinator(s) Academic overview Learning outcomes Unit schedule

5 5 5 5 6

Teaching approach

6

Learning resources

6

Required resources

6

Assessment summary

7

Assessment requirements

8

Group work Assessment tasks

8 8

Submission requirements

12

Extensions and penalties

12

Feedback to you

13

Grading schema

13

Your feedback to us

14

Previous student evaluations of this unit Other information

14 14

Policies

14

Student Academic Integrity Policy

15

MADACreative Integritysite

15

Special Consideration

15

Graduate Attributes Policy

15

Student Charter

15

2

Student Services

15

Monash University Library

15

Disability Support Services

15

Occupational Health, Safety and Environment

16

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Unit handbook information Synopsis Design Thinking brings together some approaches that are known in the sciences and humanities, such as analysis and synthesis, but applies them in ways that are particular to a design approach. This unit is developed to introduce non-cognate students in the Master of Business to Design Thinking, and to its application within a wide range of problems and situations. These skills and strategies include a range of conceptual and communication approaches, ways to investigate and reconsider the context in which we work and live, as well as potential for innovation. Design Thinking can enable a more flexible approach to problems, and a more nuanced engagement with the complex issues of our contemporary world. This unit will introduce you to the key skills and practices associated with Design Thinking, and offer opportunities to explore the application of these basic creativity techniques.

Mode of delivery Caulfield (On-campus)

Class Timetable Follow thislinkto view the scheduled times for your unit's learning activities for this teaching period.

Workload requirements Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled online and face to face learning activities and independent study. Independent study may include associated reading and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning and online engagement.

Unit relationships 

Prerequisites None

Prohibitions ADA4500

Co-requisites 4

None

Enrolment rules Prerequisite:Must be enrolled in B6005 Master of Business

Chief Examiner   Name: DrIlyaFridman  Email: Email:[email protected]  Location: Caulfield B632

Unit Coordinator(s)   Name:DrJulieRoberts   Email: Email:[email protected]   Location: G317Caulfield  

Academic overview Learning outcomes On successful completion of this unit you will be able to: 1. Demonstrate understanding of the concepts of design thinking and their application;

2. Identify and analyse ill-defined, real-world project problems and relevant design thinking approaches;

3. Apply Design Thinking methods and approaches to a project-based problem, to develop new perspectives on key issues and to identify potential opportunities; 4. Develop, test and evaluate original proposals in response to project-based problems;

5. Develop an awareness of preferred approaches to complex tasks, and ways these may be extended through Design Thinking.

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Unit schedule For units with on-campus classes, teaching activities are normally scheduled to start on the hour (teaching will commence on the hour and conclude 10 minutes prior to the scheduled end time). Week 1 - Deliveredonlinevia Moodle - Introduction to unit + creative tasks + reading + comment + reflection Week 2- Creative tasks + reading + comment + reflection Week 3- Creative tasks + reading + comment + reflection Week 4- Creative tasks + reading + comment + reflection + submission Week 5- Sustainable Startup introduction and tasks + reading + comment + reflection Week 6- Sustainable Startup tasks + reading + comment + reflection Week 7- Sustainable Startup tasks + reading + comment + reflection Week 8- Sustainable Startup tasks + reading + comment + reflection Week 9- Sustainable Startup tasks + reading + comment + reflection Week 10- Sustainable Startup tasks + reading + comment + reflection Week 11- Sustainable Startup tasks + reflection Week 12- Sustainable Startup tasks + reflection + submission

Teaching approach In this unit, students will be engaging with creative in-classactivitiesand reflective on-line homework activities to develop their understanding of Design Thinking for Business and progress their confidence with associated skill sets. Students will work collaboratively with others via peerassisted learning and buildkey creative competenciesthrough this process.  Weekly activities will be delivered in class involving enquiry-based, peer-assisted learning. Supporting information will be deliveredvia a rich Moodle site,with links to external resources, supporting materials and references.

Learning resources Monash Library Unit Reading List (if applicable to the unit):http://monash.rl.talis.com/index.html Research and Learning Online:www.monash.edu/rlo

Required resources Students generally must be able to complete the requirements of their course without the imposition of fees that are additional to the student contribution amount or tuition fees. However, students may be charged certain incidental fees or be expected to make certain purchases to support their study. For more information about this, refer to the Higher Education Administrative Information for Providers, Chapter 18, Incidental Fees athttp://education.gov.au/help-resourcesproviders The unit will involve a number of activities throughout the semester. Students should expect to purchase some materials for making models and prototypes. Efforts are made to minimise the costs of these, and to provide students with materials where appropriate, and with projects that can be completed successfully using a variety of different resources. 

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INTERESTINGREADING

This list offers a broad selection of references recommended for general reading on key areas of focus.Particular references, including items from this list, will be mentioned duringspecific weeks / activities in the unit. Brand, W. (2017). Visual Thinking: Empowering People and Organisations through Visual Collaboration. BIS Publishers:Amsterdam Dorst, K. (2015). Frame Innovation: Create new thinking by design.MIT Press: Massachusetts Brown, T. (2009). Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation.Harper Business:New York Buchanan, R. (1992).'Wicked Problems in Design Thinking', Design Issues8(2) Ertel, C. &Solomon, L.K. (2014). Moments of Impact: How to Design Strategic Conversations That Accelerate Change,Simon & Schuster: New York. Fuad-Luke, A. (2009). Design Activism: Beautiful Strangeness for a Sustainable World, Earthscan:London Kelley, T. & Kelley, D. (2014). Creative Confidence: Unleashing the creative potential within us all, William Collins: London Martin, B. & Hanington, B. (2012). Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions,Rockport Publishers: Beverly Martin, R. (2009).The opposable mind : winning through integrative thinking.Harvard Business School Press: Massachusetts

Nielson, D. & Thurber, S. (2016). The secret of the highly creative thinker: how to make connections other don't,BIS Publishers: Amsterdam

Schon, D.A. (1983). The Reflective Practitioner: How Professionals Think in Action,Basic Books:New York

Assessment summary 7

100% in-semester assessment Assessment task

Value

Due date

Weekly Readings and Comments

20%

Weeks 2 – 11: by 5pm the day before your class

Reflective Journal #1

20%

Week 4: by 10pm the day after your class

Reflective Journal #2

30%

Week 12: by 10pm the day after your class

Sustainable Startup - Opportunity Pitch

10%

Week 8 during class time

Sustainable Startup – Final Pitch

20%

Week 12 during class time

Assessment requirements Group work The most innovative ideas happenwhen people work together to stimulate discussion and advance ideas; therefore, group work will form an important component of this unit.. ●

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For the final project, students will have to work as part of a group to achieve submission requirements. The groups will be formed by Unit Coordinator and managed by the students in each group. Within each group individual students will each have an equal role and specific tasks that every member must complete. Individuals will be largely assessed on how they have met their set requirements, though working closely with other group members will increase their capability to enhance their own individual contributions. Any disagreements should be managed by the students andmay be brought to the Unit Coordinator for assistance if a resolution cannot be reached. Any work submitted on behalf of the group must be approved by all group members. All work will be assessed by teaching staff against the criteria listed in this Unit Guide.

Assessment tasks

Assessment task title:Weekly Readings and Comments Task value: 20% Task due date: Weeks 2 – 11: by 5pm the day before your class Task estimated return date: date:Weeks 2 – 11: these will be discussed in class that week Details of task: A series of Weekly Readings will be assigned each week to help build your theoretical understanding of Design Thinking for Business. These will be complementary to the creative activities that you engage with during class which will provide a hands-onunderstanding

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through your personal experience. You will need to complete each week’s reading in parallel to your weekly creative activities to ensure a richer understanding of that week’s topics. Once you complete each week’s assigned reading, then you will need to submit a short written comment about it to a Discussion Forum on Moodle to demonstrate your understanding of the topic.

Additional information: Each weekly reading comment must be contributed by 5pm the day before your class the following week. Each comment should be around 100 words. All written comments must be contributed within the appropriate Discussion Forum on Moodle. Each week’s comment is worth 2% of the total unit grade and together they add up to a total of 20% of the total unit grade. Extensions will not be granted for these comments and those submitted late will automatically receive 0%.

Criteria for marking: Each of your reading comments will be assessed as a Pass or Fail against the following criteria: ●

Satisfactory completeness (2% of unit each) - This criterion focuses on your comment’s completeness. It will consider if you have addressed one of the weekly readings through a considered written response.

Assessment task title:Reflective Journal #1 Task value: 20% Task due date: Week 4: by 10pm the day after your class Task estimated return date: date:Week 6 Details of task: This taskenables youto develop a self-awareness of personal employability skills and grow yourappreciation for how Design Thinking approaches may be utilised in a contemporary Business context. Completing the Reflective Journal will assist you in being able to identify your strengths with confidence. It will also act as evidence for the development of your employability skills and your competence in Design Thinking for Business. Dueby 10pm the day after yourclass in Week 4as a PDF file uploaded to correct Moodle folder.

Additional information: All reflections from weeks 1 – 4 must be compiled as a single PDF document which must be submitted to the Reflective Journal #1 Submission folder on Moodle Criteria for marking: Your journal submission will be assessed against the following criteria: ●

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Consistency and completeness (5% of unit)- unit)-This criterion focuses on the level of consistency and completeness throughout your journal. It will consider if you have included a comprehensive reflection each week and how consistent this is across all of the weeks. Insights and awareness (5% of unit) - -This criterion focuses on the quality of your reflections in relation to the 3 skills that you have identified as wanting to develop during this unit. Capacity to connect ideas (5% of unit) - -This criterion focuses on your ability to make clear and direct connections between your understanding of contemporary business contexts, the

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weekly readings, and your own personal experience developed through the creative activities. Professionalism (5% of unit) - -This criterion focuses on the level of professionalism displayed in your work. This refers to how your work has been completed, how it is presented, and how seriously you have appeared to take the tasks.

Assessment task title:Reflective Journal #2 Task value: 30% Task due date: Week 12: by 10pm the day after your class Task estimated return date: date:Week 14 Details of task: This task enables you to continue developing your self-awareness of employability skills and a greater appreciation for how Design Thinking approaches may be utilisedina contemporary and complex business challenge. Completing the Reflective Journal will assist you in being able to identify your contributions within a collaborative environment and articulate your strengths with confidence. It will act as evidence for the development of your employability skills and your competence in Design Thinking for Business. Due by10pm the day after your classin Week 12as a PDF file uploaded to correct Moodle folder.

Additional information: All reflections from weeks 5 – 12 must be compiled as a single PDF document which must be submitted to the Reflective Journal #2 Submission folder on Moodle Criteria for marking: Your journal submission will be assessed against the following criteria: ●

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Consistency and completeness (5% of unit) - -This criterion focuses on the level of consistency and completeness throughout your journal. It will consider if you have included a comprehensive reflection each week and how consistent this is across all of the weeks. Insights and awareness (5% of unit) - -This criterion focuses on the quality of your reflections in relation to the 3 skills that you have identified as wanting to develop during this unit. Capacity to connect ideas (5% of unit) --This criterion focuses on your ability to make clear and direct connections between your understanding of contemporary business contexts, the Sustainable Startup project, the weekly readings, and your own personal experience through the unit. Contribution to team (5% of unit) - -This criterion focuses on your ability to demonstrate how you were able to actively and productively contribute to your team through your designated role. This must be demonstrated through your reflections on the weekly activities and project progress. Expanding the topic (5% of unit) --This criterion focuses on how you are able to expand on the topic of sustainability by drawing on research material and your own experiences to progress your team’s project. This must be demonstrated through your reflections on the weekly activities and project progress. Professionalism (5% of unit) --This criterion focuses on the level of professionalism displayed in your work. This refers to how your work has been completed, how it is presented, and how seriously you have appeared to take the tasks.

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Assessment task title:Sustainable Startup - Opportunity Pitch Task value: 10% Task due date: Week 8 during class time Task estimated return date: date:Week 8 Details of task: In this project, you will learn to apply Design Thinking approaches through developing, testing and evaluating original proposals in response to project-based problems. By working collaboratively within your team, you will learn to address real-world problems that will require you to develop new perspectives on key issues of sustainability in order to identify potential business opportunities. This assessment is the first of two duringyour Sustainable Startup project. It mustbe delivered as a in-class group presentationduring your allocated class time in Week 8.

Additional information: The submission deadline for all digital presentation materials including slides and images is 1 hour before the start of your designated class time in Week 8. These must be submitted into the correct upload link under the Sustainable Startup tab on Moodle. Only 1 team member needs to upload the presentation material as this will automatically be counted for all team members on Moodle. Criteria for marking: Your team’s Opportunity Pitch will be assessed based on what is evident in your presentation against the following criteria: ●

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Opportunity identification (5% of unit) - This criterion focuses on your team’s ability to identify a unique and relevant business opportunity within the given problem context. This should be informed by your team’s research of both primary and secondary sources. Professionalism (5% of unit) - This criterion focuses on the level of professionalism displayed through your team’s presentation.

Assessment task title:Sustainable Startup – Final Pitch Task value: 20% Task due date: Week 12 during class time Task estimated return date: date:Week 12 Details of task: In this project, you will learn to apply Design Thinking approaches through developing, testing and evaluating original proposals in response to project-based problems. By working collaboratively within y...