Advertising data with Multiple Choice Questions PDF

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Advertising data with Multiple Choice Questions for the semester examination of 2021-2022. I hope this helps you to study...

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Advertising Semester III All Chapter MCQ (English) Chapter I ….Introduction to advertising 1.In ______ presentation of goods and services is made before customers for selling the product. a. Publicity b. Personal selling c. Sales Promotion d. Oral 2. News releases and press conferences are tools of ______. a. Sales Promotion b. Public relations c. Direct market d. Indirect market 3. The word advertising comes from the Latin word ______. a. advertere b. adventus c. adventure d. advance 4. Advertising is an element of ________. a. Promotion mix b. place mix c. market mix d. price mix 5. ________ is the first new paper in India. a. Bengal gazette b. Times of India c. Maharashtra times d. Hindustan Times 6. ASCI was set up in _____. a. 1947 b. 1948 c. 1985 d. 1990 7. ______ form of advertising appeared in the pre-printing period. a. Town criers

b. Radio c. TV d. Internet 8. The main objective of advertising is to create _____. a. public relation b. Advertising c. Awareness d. Publicity 9. ______ Advertising is also called as corporate image advertising. a. primary b. Institutional c. political d. Financial 10.________ is the oldest type of advertising. a. Print b. Outdoor c. Radio d. Tv 11.______ Advertising creates generic demand for products. a. Social b. Primary c. Selective d. Political 12. Detail information about the product can be given in _____ advertising. a. Radio b. Tv c. Print d. Internet 13. ______ is the oldest Ad agency in India. a. B. Dattaram and Co b. L.R. Swami c. Thomson d. Victory 14. ______ is the medium of advertising in the fastest growing among the major media in India. a. Newspaper b. Magazine c. Internet d. Sky writing 15. ______ Advertising plays an important role especially in rural areas.

a. Tv b. Newspaper c. Internet d. Radio 16. Local advertising is also known as ______ advertising a. Retail b. National c. International d. Regional 17. ______ advertising is undertaken by MNC’s, Airlines, Hotels and Exporters who promotes their products/services in different countries. a. National b. Regional c. International d. local 18. Advertising _____ the demand for goods and services. a. Increases b. Decreases c. Constant d. Change 19. _______ is the active participant in advertising. a. Retailer b. Advertising agencies c. Bank d. RBI 20. AAAI was setup in ______. a. 1950 b. 1949 c. 1945 d. 1970 21. ABC was started in India in _____. a. 1945 b.1944 c. 1948 d. 1950 22. On July 23, 1927 the first radio station was commissioned at ___. a. Bombay b. Delhi c. Chennai d. Nasik

23. ____ is the function of advertising. a. To create wealth. b. To develop brand image. c. To create pollution d. Help to govt. 24. _____ plays an important role in marketing mix. a. Publicity b. Advertising c. Multinational company d. Brand 5. _____ is the oldest forms of promoting the sale of product. a. Trade Fairs and Exhibitions b. public relations c. T.V d. Radio 26. IMC means _____ a. Internal Marketing cost b. Integrated marketing communication c. International marketing customer d. Internal management commission 27. IMC is a ____ process. a. Communication b. Promotion c. Product d. Sale 28. _____ is an important element of IMC. a. Advertising b. Persuasion c. Continuous d. Brand 29. _____ is the oldest and the most popular method of selling goods and services. a. Direct Marketing b. Indirect Marketing c. Personal Selling d. International Marketing 30. _____ marketing Involves communicating directly with the customers. a. Indirect b. Direct

c. Export d. Import 31. Advertising is a _____ form of communication. a. Paid b. Unpaid c. Credit d. Personal 32. Advertising is an _____ , Science and a profession a. commerce b. Engineering c. Arts d. Management 33. ______ is the essence of advertising. a. Communication b. Creativity c. Publicity d. Electricity 34. The first newspaper advertisement appeared in _____ a. 1650 b. 1750 c. 1850 d. 1950 35. AAA means _____. a. Advertising audit association b. Advertising application association c. Advertising accept association d. Advertising agencies association 36. The _____ authorities control the functioning of the field of advertising. a. Semi govt b. Government c. Co-operative d. Private 37. Advertising plays a ____ role in the introduction of a new product in the market. a. Significant b. Model c. Less d. Silent

38. Advertising ____ the cost of the product a. Increase b. Reduce c. Constant d. Change 39. _____ Advertising covers the entire nation. a. Local b. Regional c. National d. International 40. ______ Advertising covers a number of countries. a. National b. Local c. Outdoor d. International 41. ______ advertising is also called generic advertising. a. Political b. Institutional c. Primary d. National 42. ______ is a form of mass communication a. Publicity b. Advertising c. Communication d. Marketing 43. The main objective of advertising is to create _____ of brands. a. Money b. Expansion c. Awareness d. Product 44. In USA the first newspaper Ad appeared at ______ in 1704 for the sale of estate. a. Boston news letter b. Hindustan times c. Indian Express d. England Times 45. Around 1440 _____ invented the movable form of printing press. a. Volney B. palmer b. Johannes Gutenberg

c. William Caxton d. Marconi 46. _____ is form of internet advertising. a. Radio b. T.V c. Website d. Sky Writing 47. ______ advertising can be used for future reference if so required. a. Print b. Radio c. Outdoor d. T.V 48. _____ Advertising is undertaken to obtain immediate response of the target audience. a. Primary b. Direct c. Indirect d. Social 49. _____ advertising is undertaken to promote the sale of products a. Product b. Service c. Institutional d. Political 50. Advertising provides ______ directly or Indirectly to large number of people. a. Money b. Business c. Employment d. Media

Chapter II …. Advertising Agency 51. Advertising agency started in the late_____. a) 1801 b) 1800 c) 1701 d) 1700

52. An advertising agency is an independent business organisation which renders specialized ______ in advertising. a) Services b) Freedom c) Formalities d) Policies 53. Preparation of advertisement are help to _______. a) Provide Services to their client b) Provide Freedom to their client c) Provide goods to their client d) Provide services to their customers 54. They did not create ads but simply served as a broker. a) Agency b) Firm c) Company d) All of the above 55. _________ Agency provide on advertising services under one roof. a) Creative boutique b) Full-Services c) In-House d) Modular 56. Some _______Agencies handle complementary services that are related to advertising campaign. a) Full Service b) In –House c) Ad d) Modular 57. ______ agency are not included in type of agency. a) Creative boutique b) Full-Several c) In-House d) Modular 58. Negotiated fee are included in ______. a) Agency Compensation b) Agency Contribution c) Agency Commission d) Agency Discount 59. ______ is the heart and Soul of Advertising. a) Banner b) Social media

c) Creativity d) Demand 60. This aspect helps in retain the existing clients and also generating new clients. a) Banner b) Social media c) Creativity d) Demand 61. INS Stands for _____ a) Indian Newspaper service b) Indian Newspaper society c) Indian Newspaper section d) Indian Newspaper sector 62. For smooth functioning every advertising agency is divided into _________. a) Department b) Organisation c) Firm d) Corporate 63. The Creative Service Department is the heart and soul of __________ agency. a) Advertising b) In-house c) Full-Service d) Modular 64. The visualizersand copywriters plan and prepare the copy of advertisement. a) Creative Service Department b) Copywriting c) Artwork d) Production 65. The _______ department looks after mechanical production of print advertisement and production of TV or radio commercial. a) Sales b) Production c) Services d) Mechanical 66. ______ department prepare the advertising plan and send itto the client for approval. a) Sales b) Accounting c) Services d) Mechanical 67. The _______ executive also prepare advertising budget of the client.

a) Finance b) Data c) Account d) Sales Promotion 68. ______ department handles the requirements and problems of the client. a) Sales b) Accounting c) Services d) Mechanical 69. The main skills of the media team are media______. a) Organising b) Planning c) Controlling d) Co-Ordinating 70. An ______ refers to client who desired agency services. a) Finance b) Data c) Account d) Sales Promotion 71. Who is responsible for day to day office administration? a) Manager b) Salesman c) Client d) Advertiser 72. This section looks after internal budget, cash flows,preparing Investment plans etc. a) Sales b) Accounting c) Advertising d) Budgeting 73. A _______ agency is one that provides under one roof all the services. a) Advertising b) In-house c) Full-Service d) Modular 74. It is owned and operated by the advertiser. a) Advertising b) In-house c) Full-Service d) Modular

75. A agency who are specialised in a specific area are called _______. a) Advertising b) In-house c) Full-Service d) Creative Boutique 76. ______ agencies are independent agencies specialising in media buying services. a) Advertising b) In-house c) Full-Service d) Media Buying 77. ______ agency refer to the merger of the agency worldwide. a) Advertising b) In-house c) Full-Service d) Mega Agencies 78. ______ is a full service agency that sells its services on piecemeal basis. a) Modular agency b) In-house c) Full-Service d) Mega Agencies 79. _______ advertising Agencies establish subsidiaries which can develop local niche markets. a) Large b) In-house c) Full-Service d) Mega 80. ________advertising Agencies design advertising campaign that allow businesses to interact with their customers. a) Interactive b) In-house c) Full-Service d) Mega 81. _______ is the essence of advertising. a) Creativity b) Service c) Innovation d) Technology 82. ________ depends on the quality of Creative personnel. a) Creativity

b) Service c) Innovation d) Technology 83. _______ agency must be select for specific role of advertising. a) Specialisation b) In-house c) Full-Service d) Mega 84. The past record and reputation of the agency in the field of advertising must be ______. a) Considered b) Ignore c) Same d) Collect 85. An agency which has better contacts with media owners must be ______. a) Selected b) Considered c) Collected d) Ignore 86. _______ gives professional status to the agencies. a) Accreditation b) Services c) Goodwill d) Brand 87. A ______ sized agency may provide a wider range of services and facilities. a) Large b) Small c) Extra Small d) Extra Large 88. A ______ sized agency may not be provide a wider range of services and facilities. a) Large b) Small c) Extra Small d) Extra Large 89. An _______ agency performs better than a new agency. a) Experienced b) Trained c) Beginner d) Reputed

90. ______ agency relationship means relationship between the advertiser and the ad agency. a) In-house b) Client c) Modular d) Mega 91. All the terms and condition of the contact between agency and client should be in writing so as to avoid any dispute in the future. This process is called _________. a) Written agreement b) Written Contract c) Bond d) Partnership 92. “Not hurt the client ego” concept are used for ______. a) Maintaining Customer Relationship b) Maintaining Client Relationship c) Maintaining Agency Client Relationship d) Maintaining Agency Customer Relationship 93. Client becomes dissatisfied with the quality of advertising services which means agency who provide _____. a) Better Quality b) Poor Service c) Poor Quality d) Poor Relationship 94. ______ Skills are ability to collect visualise and analyse and information. a) Communication b) Sales c) Analytical d) Time and management 95. ______ means clients close their accounts with their existing agency and switch over to other agencies. a) Client Transferability b) Client Turnover c) Client Dissatisfied d) Client Takeover 96. A process that started merely to compare creative services has today become a phenomenon deciding the fate of agencies. a) Set Up b) Pithing c) Campaign

d) Specialisation 97. It refers to the presentation by advertising agency people to a prospective account. a) Set Up b) Pithing c) Campaign d) Specialisation 98. _____ helps in developing ideas in in making a better creative pitch. a) Research b) Observation c) Decision d) Thinking 99. After discussion with the _______, an outline of the pitch is made. a) Client b) Customer c) Service provider d) Advertiser 100..The whole purpose of advertising is to ______. a) Purchase b) Sell c) Attraction d) Making Relation 101. JWT was set up in _______. a) 1862 b) 1863 c) 1864 d) 1865 102. ______ department is concerned with routing and scheduling of advertising department. a) Production b) Sales c) Traffic d) Artwork 103. ______ refers to creation of moving pictures and images. a) Animations b) Graphics c) Dubbing d) Film 104. ____ means communication through visual. a) Animations

b) Graphic designing c) Dubbing d) Voice Over 105. ______ is a traditional method of agency compensation. a) Commission b) Contribution c) Co-ordination d) Fees 106. A Voice over artist is a person who lends his/her voice to complement visual being telecast on the screen. a) Animations b) Graphic designing c) Voice-over Dubbing d) Film 107. FCB Ulka Advertising Ltd. Was founded in ______. a) 1960 b) 1961 c) 1962 d) 1963 108. Mudra Communication was setup in _____. a) 1980 b) 1981 c) 1982 d) 1983 109. “Thanda Matlab Coca Cola” tagline are maked by ____ Agency . a) McCann Erickson India Pvt. Ltd. b) JWT c) RK Swamy BBDO Advertising Pvt. Ltd. d) Contract Advertising India Ltd. 110. Copywriter is responsible for writing the copy of ______. a) Advertisement b) Contract c) Newspaper d) Dealing 111. ______ people in the ad agency must have leadership skills. a) Management b) Selling c) Distributor d) Research

112. _____refers to closing account with existing agency and switch to another agency. a) Accreditation b) Client Turnover c) Creative Pitch d) Client Takeover 113. ______ agency provides all advertising services under one roof. a) Full Service b) In-House c) Specialist d) Mega

Chapter III ..Economic & Social Aspects of Advertising 114.It is the oldest Advertising agency in India........ A.L. R. Swamy. B.Bomas Ltd. C. Dattaram & Co. D.Bhalchan Co. 115.In the fifteenth century ........ he invented the nails in the semantics. A.William Caxton B.Marco Polo C.John Gutenberg D.Smith 116.The main purpose of advertising is to create ......... A.Image of logo B.Believer of the logo C.Awareness D.Society 117........... Awareness involves face to face communication between the representative of the organization and the customer. A.Famous B.Public relations C.Direct sale D.Objects 118.......... Advertising gets immediate customer response. A.Indirect B.Selection C.Actual action

D.Market 119.The business of creating a logo for a business is ........ A.Graphic designer B.Mass media C.Modeling D.Doordarshan 120.Two or more large advertising agencies come together to form a new organization called ......... A.Small organization B.Megha Sanstha C.Limited organization D.Market 121.The value goal of ASCI is to increase trust through advertising. A.Of the masses B.Emblem C.Market D.Institution 122.DAVP is the central advertising agency of the government ....... A.Maharashtra B.Goa C.India D.Karnataka 123.General advertisements are called .......... advertisements. A.Secondary B.Primary C.Selective D.Fourth 124.The ASCI code is a misleading ad ......... A.Printed B.For all media C TV D.Advertising 125.Currency equity means ............ A.Notorious B.Capital C.The value of the company's assets D.Money 126.AIDA is a model developed by ........ A.E. K. Strong B.V Chandra

C.McCauley D.Smith 127.The most important advertising agency of the Government of India is .......... A.DAVP B.ISO C. AGMARK D. MTS 128............... A fraudulent label or currency is printed on the advertisement. A.Immoral B.Ethical C.Political D.Social 129.The most effective tool to control unethical advertising is ........ A.Self-discipline B.To close C.To reduce D.To do more 130.The Advertising Board of Advertising of India provides advertising to .......... A.Falsehood B.Truthfulness C.Monopoly D.Full competition 131............ Advertisment are called Pro-Bono Advertisment. A.Political B. Social C. Cultural D. Economic 132............ Advertising with values in mind makes them successful. A.Cultural B. Political C. Social D. Religious 133.Advertising costs include .......... A. Equal B. Different C.Comparison D.Distribute 134.Beneficial to growers ....... A. Advertisement B. Demand

C. Side D.Consumer 135.Advertising costs are not directly related to ........ A. Sales costs B. Demand cost A. Advertising expenses D. Production cost 136.Effective advertising leads to ........... growth A. Demand B. Sales C.Increase D.Less 137.The cost of advertising is ........... A.Of competition B.Of the market C.Monopoly D.Full competition 138.The customer has a ........... objective A.Items at the same price B.The goods cost more C.Goods at low prices D.Different 139.......... Increases sales of goods greatly. A.Market demand B.Effective advertising C.Sale of goods D.Market 140.Advertising costs have increased ......... A.General matter B.Rising costs C.Advertising costs D.Due to increasing competition 141.This competition which has complete control over the market is called .......... A.Monopoly B.Full competition C.Monopolistic competition D.Oligopoly 142.The element needed to create a monopoly ........... A. Monopoly B. Full competition

C. Advertisement D.Oligopoly 143.......... This society is a part of life A.Advertising B.Full competition C.Monopoly D.Oligopoly 144.......... This is a way of life A.Religious B.Financial C.Social D.Culture 145.Human life has become ........... A.Complicated B.Behavior C.Approach D.Culture 146.India has a heritage of ........... culture A.Ancient B.Financial C.Social D.Archaic 147.Advertising and .......... value are closely related A.Religious B.Financial C.Cultural D.Social 148.The group most attracted to advertising...... A.Youth B.Child C.Adult D.Elderly 149.In Indian culture ........ Has a unique significance A.Men B.Female C.Child D.Elderly

150. ........ is important in Indian culture A.Newspaper B.Doordarshan C.Herbal D.Society 151.One branch of sociology is ........ A.Ethics B.History C.Economics D.Geography 152.Honesty and .......... must be reflected in the advertisement A.Discipline B.Role C.Policy value D.Truthfulness 153.ASCI prepared the rules ........ A.1984 B.1985 C.1986 D.1987 154.An important tool to get the message of advertisement to the people fast ....... A.Doordarshan B.Newspaper C.Society D.Radio 155. The Consumer Protection Act was enacted A.1984 B.1985 C.1986 D.1987 156. Social Advertisment are ........ Advertising A.Financial advertising B.Religious advertisements C.Public service advertisements D.Political advertisements 157. Advertising Directorate and Visual Publicity is the central institution ....... A .State B.Center C.Endemic

D.Territorial 158. The purpose of social development in the country is .......... A.ASI B.PSI C.LMP D.DAVP 159. Advertising costs ....... more A.Customer B.Productive C.Sellers D.Retailers 160. Good quality and fair price .......... A.Objects B.Good market C.Customer D.Sellers 161. The company spends ........ on advertising A.Short B.Insignificant C.Crores of rupees D.Sale 162. If the advertisement is not effective ......... A.Demand will decrease B.Production will increase C.Customers will grow D.There will be a loss 163.Advertisement ........... creates A.Expenses B.Monopoly C.Attitude D.Competition 164. Advertising is an effective means of doing ........ A.Customer ID B.Identification of the object C.Community identity D.Country identity 165. The heritage of culture is reflected in the ..... of the people A.From life B.In culture C.From the point of view

D.Emotionally 166............ and morality is closely related. A.Advertising B.Ethics C.Policy D.Personal ideal 16...