Amazon and how they achieve aims and objectives PDF

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This is a description of how Amazon as a business set out its aims and objectives to be achievable year upon year. Amazon is a very organized and structured business and knows where they want to head in the future....

Description

As a worldwide company, Amazon aims to meet its mission statement year upon year to satisfy its customers, “serve consumers through online and physical stores and focus on selection, price, and convenience.” http://panmore.com/amazon-com-inc-vision-statement-mission-statement-analysis (Lawrence Gregory, February 13, 2019) as stated in their mission statement. Amazon’s main focus is always going to be about the satisfaction they provide to customers as they are a for-profit organization, therefore as a company, they most probably set aims to meet, if not exceed, profit year after year to continue to strive to be the worldwide company they are and the services they provide. As a company Amazon also aims to produce the best quality stock to satisfy their customers on a daily basis and live up to the name they have been given by the ‘Amazon Effect.’ The Amazon effect is an effect that Amazon has had on all the company’s in the industry by being the world’s best e-commerce company, to live up to this they need to set themselves these aims to meet and impress the public. To meet these aims of customer satisfaction, Amazon needs to provide the greatest convenience to customers through their delivery services as a start and another being the website continually being up to date with modern technology as this is what consumers rely on from Amazon. This objective also helps Amazon to meet its goal of exceeding profit, as with customer satisfaction, profit soon follows. One aim and objective of Amazon would be profit maximization, this is where Amazon will aim to make the most profit possible. For Amazon to meet this aim they must provide a high amount of customer satisfaction in order for consumers to use its services and purchase its products. This customer satisfaction comes from the quality of the products they provide, the efficiency of using their services, and providing great amounts of convenience to customers which all link into the next aim and objective. Another aim for Amazon would be for them to constantly upgrade their products and services to possibly attract new customers, although upgrading products and services are positive for the business, maintaining their ways of work which are already impressing the public is also something they need to focus on. To improve/maintain their products and services, they may want to bring in new staff who have expertise in marketing for example, or expertise in newer technology which will also benefit the business. Lastly, the most important aim for Amazon in my opinion would be staying ahead of the competition they are faced with. Amazon’s competitors are also some of the biggest companies in the world with Walmart being their biggest, currently, Amazon is the world’s best e-commerce company and has been labelled with the ‘Amazon Effect’ to their competitors. For Amazon to maintain the name they have been given by both the ‘Amazon Effect’ and being the world’s biggest e-commerce company, Amazon should always be trying to stay one step ahead of their competitors whether that be through their marketing or through bringing new product ranges they should always be doing more than other organisations to attract the most customers and customer satisfaction....